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Australian Agency Rules Facebook Pages Responsible For Comments 141

Posted by samzenpus
from the names-will-never-hurt-me dept.
jibjibjib writes "The Australian reports that brands in Australia could be forced to abandon their social media campaigns, after the Advertising Standards Bureau ruled that they were responsible for comments posted on their pages. According to the article, the ASB is poised to release a report attacking Carlton & United Breweries for derogatory comments posted on one of their official Facebook pages, despite CUB monitoring and removing those comments twice daily. Legal expert John Swinson commented on the decision, saying 'You simply can no longer have two-way conversations with your customers.'"
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Australian Agency Rules Facebook Pages Responsible For Comments

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