Slashdot is powered by your submissions, so send in your scoop


Forgot your password?
Businesses Facebook Advertising Privacy Social Networks Spam Your Rights Online

Facebook "Like" System Devalued By Fake Users 99

New submitter k(wi)r(kipedia) writes "A BBC investigation has found evidence of fake users skewing the results of Facebook's 'Like' recommendation system. The BBC set up a Facebook page for a fake business called VirtualBagel and invited users to 'like' it. The page reportedly attracted 'over 1,600 likes' within twenty-four hours. The test appeared to confirm the claims of a social media marketing consultant who contacted the BBC after he noticed a disparity in the distribution of users 'liking' the products of his clients. 'While they had been targeting Facebook users around the world, all their "likes" appeared to be coming from countries such as the Philippines and Egypt.'"
This discussion has been archived. No new comments can be posted.

Facebook "Like" System Devalued By Fake Users

Comments Filter:

A right is not what someone gives you; it's what no one can take from you. -- Ramsey Clark