snydeq writes "While privacy groups are working to lock away your personal data, a better — or perhaps supplementary — option may be to let you sell it for what it's really worth. 'Whether it's Facebook, Twitter, Google Drive, or Pinterest, the truth is the product is you — all that data about you used to target ads and sales pitches. It's hardly a new business model — it's how trade publications have made their money for decades — but in the online world all that information is easily stolen, traded, and spread. ... If the data has value — and we know it does — its creators (you and me) should be paid for it. And if we take over the selling of our data, all those companies using it now have to respect us and abide by our standards.'"