Forgot your password?
typodupeerror
Patents Television The Internet Your Rights Online

Amazon Patents Pitching As-Seen-On-TV Products 83

Posted by Unknown Lamer
from the it-slices-it-dices-it-edits-slashdot dept.
theodp writes "Q. What do you get when you surround the image of Men in Black star Will Smith trying on sunglasses with a pitch for 'MIB Bill Smith Dark Shades'? A. U.S. Patent No. 8,180,688. 'Many people consume broadcast media such as television shows and movies for many hours a week,' Amazon explained to the USPTO in its patent application for a Computer-Readable Medium, System, and Method for Item Recommendations Based on Media Consumption. 'The consumed broadcast media may depict a variety of items during the course of the transmission, such as clothing, books, movies, accessories, electronics, and/or any other type of item.' So, does Amazon's spin on As Seen on TV advertising deserve a patent?"
This discussion has been archived. No new comments can be posted.

Amazon Patents Pitching As-Seen-On-TV Products

Comments Filter:
  • Re:Yup. (Score:4, Informative)

    by Tacvek (948259) on Saturday May 19, 2012 @01:30PM (#40052219) Journal

    The patent is explicitly about purchasing recommendations influenced by the broadcast media the user is currently consuming (i.e. recomendations based on the TV show/commercial/movie/infomercial you are watching *right at this minute*), and what other people purchased while consuming the same program, combined with data about items being shown in said program.

    The description gives the example of a button on your cable box/sat receiver remote that you can push while watching TV, which will add a border next to the show allowing you to purchase what is being shown, and offering recommendations for other similar products.

"It's curtains for you, Mighty Mouse! This gun is so futuristic that even *I* don't know how it works!" -- from Ralph Bakshi's Mighty Mouse

Working...