Catch up on stories from the past week (and beyond) at the Slashdot story archive


Forgot your password?
Slashdot Deals: Deal of the Day - 6 month subscription of Pandora One at 46% off. ×
The Internet Transportation Google Privacy Technology

Google and the Future of Travel 93

An anonymous reader writes "It's been one year since Google's $700 million acquisition of ITA Software was approved by the U.S. Department of Justice after an antitrust review. So what does the search giant's strategy in online travel look like now? Google's Flight Search and Hotel Finder tools have met with mixed reviews in recent months, but a new bit of analysis argues that the future of travel is not about search, it's about data. More specifically, Google wants to make available everything from airfares and restaurant reviews to maps and transit schedules, throughout the entire travel process. And it wants to use travelers' online behavior to serve up better targeted ads and content across all of Google's sites and services."
This discussion has been archived. No new comments can be posted.

Google and the Future of Travel

Comments Filter:

All power corrupts, but we need electricity.