The Average Consumer Thinks Data Privacy Is Worth Around 65 Cents 128
chicksdaddy writes "Threatpost is reporting today on the findings of an ENISA study that looked at whether consumers would pay more for goods in exchange for more privacy. The answer — 'Sure...just not much more.' The report (PDF): 'Study on Monetizing Privacy: An Economic Model for Pricing Personal Information' presents the findings of a laboratory study in which consumers were asked to buy identical goods from two online vendors: one that collected minimal customer information and another that required the customer to surrender more of their personal information to purchase the item, including phone number and a government ID number. The laboratory experiment showed that the majority of consumers value privacy protections. When the prices of the goods offered by both the privacy protecting and the privacy violating online retailers were equal, shoppers much preferred the privacy protecting vendor. But the preference for more privacy wasn't very strong, and didn't come close to equaling consumers' preference for lower prices. In fact, consumers readily switched to a more privacy-invasive provider if that provider charged a lower price for the same goods. How much lower? Not much, researchers discovered. A discount of just E0.50 ($0.65) was enough to sway consumers away from a vendor who would protect the privacy of their personal data."
Re:$.065...sigh (Score:5, Funny)
This report was brought to you by Verizon.
math (Score:0, Funny)
($.065)65 cents
Re:Privacy or Convenience? (Score:3, Funny)
TFA started responding to me
Did you forget to take your pills today?
Re:Privacy or Convenience? (Score:5, Funny)
TFA started responding to me
Did you forget to take your pills today?
No, that's something that just happens over a period of time here at Slashdot. It's connected to your UID in some way. Apparently Raven64 has been here long enough for the memes to infiltrate his brain in such a way that he's getting some feedback which is interpreted by most people as a conversation with the summary, then the TFA itself.
My UID is a bit higher than his and I can hear glimpses of the siren song now and again. I expect full conversations soon.
It has nothing to do with skipping meds. I find when I do that, the only difference is that the comments make a bit more sense than otherwise.
Re:In their defense (Score:5, Funny)
Lol. Survey finds that 95% of people are undergrad students at Cambridge.
In Soviet Russia (Score:1, Funny)
The average CONSUMER is worth around 65 cents!