writes "Warner Brothers has just announced a new 'Disc-to-Digital' program to convert your DVDs into digital files that you can play on your internet-connected computers. As the helpful Public Knowledge graphics demonstrate, all you have to do is find a participating store, drive there, pay again for your movie, wait while it's ripped for you, drive home, and hope it works. This will surely have tech-savvy movie fans saying, 'Brilliant! I've been looking for an excuse to uninstall this free, 1-step DVD ripper that I can use in the comfort of my own home. This is much better than DMCA reform.'"
In exchange for paying a bit more you might
get a higher resolution copy (DRM encumbered and stored in "the cloud"). The launch process is absurdly cumbersome, but: "Later on, Internet retailers like Amazon.com will email customers to offer digital copies of DVDs they previously bought. Eventually, consumers will be able to put DVDs into PCs or certain Blu-ray players that will upload a copy, similar to the way people turn music CDs into MP3 files." Will the video distributors ever offer DRM-free files that you own? The music industry doesn't seem to be any worse off than they were when they insisted upon DRM.