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Advertising Privacy Your Rights Online

Will "Do Not Track" Kill the Free Internet? 260

jfruh writes "Dan Tynan is a privacy blogger and longtime proponent of the use of browser plug-ins and other technologies that block advertisers from tracking your web browsing habits. He's also a professional tech writer who makes his living writing articles for free, ad-supported sites. But he doesn't feel those two facts are in conflict, and points out that users pay good money to ISPs for those 'free' sites."
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Will "Do Not Track" Kill the Free Internet?

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  • What is the flag? (Score:2, Interesting)

    by MyLongNickName ( 822545 ) on Monday February 13, 2012 @02:20PM (#39021925) Journal

    I log into my Slashdot account today and notice flags on each post (bottom right, near the social networking icons). Any clue what this is about? Is Slashdot suddenly going to allow us to censor posts? I won't jump to conclusions yet, but this is the typical use of flags in a forum.

  • by Animats ( 122034 ) on Monday February 13, 2012 @02:39PM (#39022305) Homepage

    Suppose commercial web tracking was absolutely prohibited unless you were explicitly using a single company's site. Third party ads could not be personalized. What would the Web look like?

    Many of the useful sites on the Internet are actual stores, from Amazon to Grainger to Digi-Key. Their revenue doesn't come from advertising. It comes from selling real stuff. They'd barely notice. There are major paid services like Netflix. They provide a service for money. No problem there.

    Google was profitable before they had ad personalization. Search ads don't need to be "personalized" - the user tells you what they're looking for, so it's straightforward to present relevant ads. Running a search engine isn't that expensive. AltaVista was a demo for DEC Alpha computers, not a business. Cuil was a flop, but demonstrated that you could do a search engine for about $25 million. Blekko and DuckDuckGo are funded at about that level.

    The only business that desperately needs the anal-probe level of intrusive personal monitoring is Facebook.

  • by brainzach ( 2032950 ) on Monday February 13, 2012 @02:51PM (#39022563)

    What percentage of ads on TV are relevant to you?

    On TV, shows can get away with multiple commercials back to back, so there is a greater chance of an advertisement being relevant. With online video, viewers will tolerate much fewer commercials so it is more critical to make sure that they are relevant.

  • by AK Marc ( 707885 ) on Monday February 13, 2012 @04:14PM (#39023725)

    SO, people publishing things on the internet should do it out of charity and the good of their hearts?

    People selling magazines have long since learned that some people watch the Super Bowl for the commercials. Magazine articles are fluff to justify the ads. People buy the magazines, in some cases, just for the ads. For some, Vogue, Cosmo, Motor Trend, the ads and the content are indistinguishable.

    If they are wanting an audience, they need to make sure they keep the audience. Some have figured it out. Others, like you, seem to insinuate that there is some "duty" to look at adds as an exchange for the service provided. The same arguments used when trying to ban commercial skippers for TV recorders.

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