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Surveillance Cameras Used To Study Customer Behavior 126

Posted by samzenpus
from the unseen-mechanized-eye dept.
An anonymous reader writes "Technology Review reports on a startup with software used by stores to track, count and log people captured by security cameras. Prism Skylab's technology can produce heatmaps showing where people went and produce other statistics that the company claims offer tracking and analytics like those used online for the real world. One use case is for businesses to correlate online promotions and deals — such as Groupon offers — with real world footfall and in-store behavior."
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Surveillance Cameras Used To Study Customer Behavior

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  • OLD OLD news (Score:5, Informative)

    by Anonymous Coward on Tuesday January 31, 2012 @01:16PM (#38879695)

    Target has been doing this for many years; in house. They have had software for years which spots people who move around like a shop lifter and many years before that they kept logs of the parking lot car plates so they could ID a crook from anywhere in the store by following them back to their car. This was not widely known either... now people probably assume the parking lot has cameras but back in the 90s not so much. BTW, they are interested in ID of people by their walking gate and I would be surprised if they weren't supporting such research along with the UK.

    Target also has one of the best computer forensics teams in the nation, way better than the FBI and they even do work for the government. All in house; if they didn't contract it out we'd probably not know about it.

  • by peter303 (12292) on Tuesday January 31, 2012 @02:34PM (#38880589)
    Here. [cnn.com] And the data is already in numerical form.

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