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Privacy The Internet Your Rights Online

W3C Proposes Unified "Do Not Track" Privacy Standard 93

In his first submission, kierny writes "A W3C working group is crafting two standards, due out by summer 2012, to enable consumers to opt out of online tracking. Numerous big players are involved, including Google, Facebook, IBM, Mozilla, Microsoft, plus the Center for Democracy and Technology, Electronic Frontier Foundation, and Federal Trade Commission. The first standard is Tracking Preference Expression, 'to define a standard for a how a browser can tell a website that a user wants more privacy,' says W3C working group co-chairman Dr. Matthias Schunter of IBM Research. 'So you send a signal, and you get a response from the website which tells you that the request has been honored.' The second standard, meanwhile, is the Tracking Compliance and Scope Specification, which details how websites should comply with Do Not Track preferences. But, don't expect Do Not Track to be active by default."
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W3C Proposes Unified "Do Not Track" Privacy Standard

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Nothing will ever be attempted if all possible objections must be first overcome. -- Dr. Johnson