Trademark Trouble For RIM Over New "BBX" Name

AZA43 writes "As if its latest BlackBerry service outage--the worst in company history--and the mass exodus of BlackBerry users to iOS and Android weren't bad enough, RIM is now facing a potential trademark lawsuit over the name of its next generation BlackBerry OS: BBX. The BBX announcement was the most significant news to come from RIM's BlackBerry Developer Conference this week, and now it looks like RIM may have change the upcoming platform's name to something else. RIM just can't seem to do anything right these days."

due diligence?

[Ralph Spoilsport]

I mean, come on people - you could hire a fucking INTERN for $10 an hour to look and see if there's any prior art or previous use of the term BBX, and I'm pretty sure that even if the kid isn't that bright or skilled, after about a week, they would have been able to give some kind of a thumbs up/down on this. This is just GLARING incompetence and mind boggling arrogance on the part of RIM.

Re:due diligence?

[swebster]

Almost as crazy as naming your product "iPhone" when there was already another phone with that name.

Re:I've fucking heard of BBx!

[Archangel Michael]

Conspiracy Theory ....

BB knew that BBX was already taken. They announce "BBX" anyway, get publicity for the announcement. Then BBX trademark owner Basis comes along and complains, rightly so AND PREDICTABLE, more publicity. Next up, BB changes the name to something else, gets MORE PUBLICITY and comes off either looking really good ("oops sorry") or if they do it wrong like an idiot ("Doh, sorry"). I give them two days to change the name before they look like idiots.

Three rounds of publicity on product name alone. AND everyone here will know what the name is. There is no such thing as "Bad Publicity", if it is managed right.