LinkedIn Hurries To Address Privacy Stumble

swandives writes "LinkedIn will make changes to a 'social advertising' feature that has been criticized for using members' names and photographs in advertisements on its website. Amid mounting criticism, the social networking service says it has been 'listening' to its users and 'could have communicated' its intentions with the new ad feature more clearly. As a result, it said, it will change how the advertisements appear. If a LinkedIn user 'follows' a company or service on LinkedIn, the ad feature can display the user's name and photo in advertisements for that company. LinkedIn said its goal was to deliver more useful ads, but some LinkedIn users complained it was a privacy violation, particularly because they have to opt out of the feature rather than opt in. It will be interesting to see whether the changes affect stocks, especially since the network's IPO in May, when shares closed at more than double the initial price, prompting concerns over another dot-com bubble."