EU Demands Explicit Geo-Location Permissions 69
judgecorp writes "Apple, Google and employers are already contravening new European Union rules that will require companies to get explicit permission from users before any geo-location data can be used to track them, whether for the purposes of targeted advertising or monitoring employee behavior. This could be the start of the next big privacy argument. The hopes of companies planning to use geo-location data to push products and services to mobile device users have taken a beating in the European Union, following a pronouncement from the European Data Protection Supervisor, Peter Hustinx."
Re:Already in Android? (Score:5, Insightful)
There are always companies that are one step ahead of regulations. For example companies that are cleaner than strictly necessary.
Still, it's a good idea to have the regulations to protect citizens / consumers.
The fact that some companies already ask for consent now shows that this new regulations are totally reasonable.
Re:Insane (Score:3, Insightful)
For a purchase such as a phone you would have to make the user accept the request before they made the purchase, or you'd have to make the phone work still work when the user said no.
Not crap. Good.
Next step - repeal the data retention directive? (Score:5, Insightful)
Good move, EU. Now you just gotta repeal the data retention directive, and then you'll regain some credibility on privacy matters!