Amazon Named the "Most Reputable Company"

An anonymous reader writes "Amazon has been named the most reputable company in the US this year (up from 21st place last year), according to the sixth annual list of the 150 Most Reputable Companies from advisory firm Reputation Institute (RI), in partnership with Forbes Media. The list is based on RI's US RepTrak Pulse Study, which measures trust, esteem, admiration, and good feelings consumers have towards the largest 150 companies based on revenue in the US. The ratings are analyzed from nearly 33,000 online consumer responses taken in January and February."

It's been earned...

[demonlapin]

First, it's pretty hard for people to get an unfavorable opinion of Amazon from anything that doesn't happen directly to them (as opposed to, say, BP getting unfavorables based on Deepwater Horizon from people who live nowhere near the Gulf of Mexico). Second, their customer service is pretty good. My wife's Kindle, which I bought about two years ago, had an untimely meeting with a Diet Coke back in October. I had bought the extended warranty, which came with a one-time we-don't-care-why-it-died replacement clause, mainly because her electronics have a surprisingly high rate of mysterious death. Despite the fact that the warranty is technically sold by another company, not Amazon, I got ZERO runaround - instead I was seamlessly transferred from Kindle support to the warranty processing people, who pulled up all the necessary information. The replacement stopped erasing its screen properly this week, so I called Amazon again yesterday - and again, got a no-hassle experience (the only stupid hoop to jump through was that they wanted me to reboot it once). The replacement's replacement will be here tomorrow. And they've paid the shipping both ways, every time, even including a prepaid shipping label so that all I have to do is drop it off at a post office.

Customer service, in short, works.