AP Adopts Firefox's 'Do Not Track'; Others On the Way

theweatherelectric writes "As noted by the Mozilla Blog, the AP News Registry is the first large scale service to support the Do Not Track (DNT) feature of Firefox 4 and Internet Explorer 9. They write, 'The Associated Press (AP) is the first company to deploy DNT on a large scale, and it only took a few hours for one engineer to implement. The AP News Registry tracks 1 billion impressions of news content, with 175 million unique visitors per month, and has membership with more than 800 sites. When consumers send a DNT preference via the browser while viewing a story at one of its publisher's sites, the AP News Registry no longer sets any cookies. The previous solution was for users to opt-out via a link to a central opt-out page referenced in each participating news site's privacy policy. They still count the total number of impressions for each news story, but aggregate consumer data for those with DNT in a non-identifiable way.'"

Alert! Site malfunction!

[Xenna]

My karma status allows me to disable ads, but this one just got through anyway.
I hope someone in charge can fix this for us l33t guys....

Re:Non-identifiable?

[GameboyRMH]

Yeah Do Not Track is a great big joke. It's like going through a bad neighborhood at night, loaded with jewellery like a Hollywood diva with a Do Not Rob sign stuck to your back.

Can't Wait for the NSA to Follow Suit!

[BJ_Covert_Action]

Great! I can't wait for the NSA to follow suit and respect the "Do Not Track," option in FF4. Then we will know with all certainty that Hell has frozen over, we will be able to opt out of TSA ball-groping by using flying pigs for transportation instead of planes, that girl I had a crush on in HS will finally kiss me, and all my preparations for the zombie apocalypse will finally show their true value as the world crumbles around us as the final sign of the times.