itwbennett writes "You have precious personal information; marketers are willing to pay good money for it; and now there are services to broker the deal. London-based Allow Ltd., for example, negotiates with marketers on your behalf and cuts you in on the deal. One Allow customer, Giles Sequeira, made a whopping $10 for letting a single credit card company know that he's in the market for new plastic. In the US, a company called Personal is starting a similar pay-for-data service, and you can hop on its waiting list now." Anyone selling bridges?