Big Brother Friends Facebook 82
storagedude writes "Clara Shih, who created the first business app on Facebook in 2007, is back with a new venture: Hearsay Social, which makes Facebook, Twitter and LinkedIn more palatable to corporations by adding features like SEC and FINRA monitoring and compliance and analytics. Conversations are monitored around the clock, regardless of where employees access pages from — work, home or mobile — and workflow tools let companies approve or suggest content before it appears. Those features appear to be making financial companies a little more comfortable Facebooking, as State Farm and Farmers Insurance are two early customers. Shih is backed in the new venture by veterans of Facebook, Twitter and YouTube."
Re:Oh Yeah... (Score:4, Informative)
They monitor your posts to the *company* Facebook page 24/7. If you post to the company page on your off-time, they still want to make sure that you're not posting stuff they don't want to see on the company page. At a guess it works like this: No human has write access to the company Facebook page, the password is kept secret. Instead you login to the service's page, and compose your post. When you hit "submit" rather than going to Facebook, it goes into a queue to be reviewed. Probably their are a number of people who can review and approve posts. When one of them (or some percentage of them, or if you're really paranoid, all of them) approve the post the software then posts it to Facebook.
Chats could have a similar setup, but with less of an "approve/disapprove" option and more "I can interrupt or take over your session if needed through the proxy". I'm betting Kenneth Cole wishes they'd had something like this about now...