Privacy Groups Want Feds To Investigate Targeted Ads 71
ciscoguy01 tips news that three privacy groups are asking the US Federal Trade Commission to investigate whether ad networks are "unfairly tracking Americans and profiting from their data." According to Wired,
"Companies named in the complaint (PDF) include Google, Yahoo, PubMatic, TARGUSinfo, MediaMath, eXelate, Rubicon Project, AppNexus, and Rocket Fuel. At issue is a growing market of targeted, real-time ads, where advertisers can choose to show ads to people based on their age, gender, income and location — as well as their recent online behavior — often on unrelated sites that let third parties track users.... Third-party cookie tracking isn't new, but as the complaint points out, marketers are increasingly trying to augment that data with other data sets, such as the social network data that Rapleaf harvests and resells.... Tying ad cookies to personally identifiable data would let marketers successfully combine online and offline data on website visitors to build a complete digital dossier on a user."
Re:New evil of the week? (Score:4, Interesting)
I'm not saying that there aren't valid concerns regarding these (and many, many other) issues, but the story of "Chicken Little" comes to mind. Who's going to listen to the "collective brain trust" when it's always squawking about something. There's always going to be something. I worry about how desensitized people will be when something major comes along.
Re:never trust anyone who complains about "fairnes (Score:3, Interesting)
If "fair" means that the clowns who slacked off in school, spending their time partying and doing drugs, now make little more than minimum wage while those of us who worked hard make a good living, then I'm all for "fair". Too often, those who tout "fair" do not consider that one's current situation is heavily affected by one's previous decisions. I feel no moral responsibility to compensate for the problems you have caused yourself.