Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror
Advertising Communications Government Media Medicine Social Networks United States Your Rights Online News

Pharma Marketing Faces a Character-Count Conundrum 176

Posted by timothy
from the another-dose-of-nanny-state-should-do-it dept.
this_boat_is_real writes "There's growing concern over how pharmaceutical companies use social media and the Internet to market their products. Last November, the US Food and Drug Administration held a hearing on the topic, and many were worried over how marketing mediums such as Twitter — which has a 140-character limit on text — can sufficiently disclose drug risks." Here's the FDA's announcement about last year's hearings, which includes links to an archive of presentations as well as a video record of the meeting.
This discussion has been archived. No new comments can be posted.

Pharma Marketing Faces a Character-Count Conundrum

Comments Filter:

One has to look out for engineers -- they begin with sewing machines and end up with the atomic bomb. -- Marcel Pagnol

Working...