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Comments: 98 +-   Google's Reach Hits Your Tivo on Wednesday November 25, @06:04PM

Posted by timothy on Wednesday November 25, @06:04PM
from the no-more-intestinal-products-please dept.
privacy
tv
google
technology
accido writes "As reported by The LA Times, Google has now decided to expand its marketing and data collection to include what you watch on your Tivo. The data collected would help Google, who sells TV ads, show who watches which commercials and who skips right over them. The article outlines how this could be bad for networks that cash in whether you watch the ad or not. Does this mean fewer commercials for viewers? Not likely, but one can hope."
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  • Whether, not weather (Score:2, Informative)

    by puppetman (131489)

    Rain has nothing to do with this.

    • Rain has nothing to do with this.

      No, but if your cable is down and you have crappy reception, all that snow might make you tempted to watch something you Tivo'd

      • *Regardless* of whether I have good reception or crappy reception, I want to watch something I Tivoed.. even if just paused for 15 minutes to avoid the ads for something I need to watch "close to live" (which is rare).

  • by Wrexs0ul (515885) <mmeier @ r a cknine.com> on Wednesday November 25, @06:11PM (#30231650) Homepage

    The article outlines how this could be bad for Networks who cash in weather you watch the ad or not

    They have ads there too? Sunny and a 50% chance of Cialis?

    I wonder when this arms race for our eyeballs will peak. I'm not angry with targeted ads, overall it makes for a smarter consumer when after a generation or two we learn to identify market-speak at the cost of the last company to the block's poorly-spent campaign. In the mean time there's a greater likelihood I'll chance across something that is actually valuable to me, or a funny Geico ad :)

    -Matt

    • In the mean time there's a greater likelihood I'll chance across something that is actually valuable to me, or a funny Geico ad :)

      So... what happens in the nice time? Hey, if you're going to make terrible puns about typos your posts are fair game ;)

    • They have ads there too? Sunny and a 50% chance of Cialis?

      Typical, the weatherman *always* says a 50% chance...of course it is...chaos theory. Wait a minute, was I just advertised to?

    • Re: (Score:3, Insightful)

      In the mean time there's a greater likelihood I'll chance across something that is actually valuable to me

      In all honesty, I don't think I have ever seen an ad that was of value to me. Maybe I'm just weird or something, but I start with a need and then seek out a solution in a product or service to fulfill it, usually through reviews and such. I never see an ad and then suddenly decide I need the product or service.

      Never mind. I forgot about porn.

      • You've *never* seen a new item advertised for a restaurant that you then tried out (at some point)?

    • Re: (Score:3, Funny)

      by camperdave (969942)
      ...or a funny Geico ad :)

      This one [youtube.com] is my favorite.
  • by pwnies (1034518) * <jjcm.linux+slashdot@gmail.com> on Wednesday November 25, @06:12PM (#30231656) Homepage Journal
    Why not just set up mythtv and have it auto-extract?
  • by Anonymous Coward

    These days, is there anyone left who does NOT block all these data collection and tracking things?

    The trouble is that they invent them fast enough that it's hard to keep up. Web bugs, cross site scripts, I block everything I know about, but it takes a little bit of diligence to keep up with it. And some, like TIVO, you can see coming a mile off, so are easy to never start using in the first place.

    If we don't stick up for a shit-free internet, soon it will all be commercialized into uselessness. TV 2.0!

    Th

    • Re: (Score:3, Informative)

      These days, is there anyone left who does NOT block all these data collection and tracking things?

      Most people. They either don't understand, or don't care.

  • by al0ha (1262684) on Wednesday November 25, @06:36PM (#30231828) Journal
    a big pant-load of results based on guessing what the analyzed data means.

    For example, I usually skip commercials. Sometimes when I am multi-tasking thus only half-watching I forget to skip the commercials, but I am not watching them either. And so on...

    One thing I know for sure, I picked the wrong business, weathermen and marketing analysis experts amount to the same thing; getting paid for guessing with no repercussions for being wrong. A perfect job!
    • weathermen are pretty accurate most of the time, and the fact that we live in a world of 10 day forecasting is pretty amazing I remember when 3 day forecasting was cutting edge.

      Atheism isn't dogma. People posit there is a God(S) with no proof and claim he has certian rules, that's dogma.

  • by kheldan (1460303) on Wednesday November 25, @06:37PM (#30231832)
    If I was suddenly forced to watch commercials (i.e. no 30 second skip and/or no fast forward) I'd probably dump cable and just watch what I can get on Netflix instead. It would be sad though because there are down-times during the latter parts of my evenings when it's too early to go to bed but I'm too tired to do anything else and I want something passive and relatively low-bandwidth brainpower-wise to do in the meantime, and the few shows TiVo records for me are perfect for that.
  • ..Google will "team up" me to extract info from my mythbackend.

    Tivo was cool in its day, but part of the reason I modernized was to take total control. It's mine, all mine, and if you want a piece, you talk to me. This is why I fuckin' love Free Software.

    • Uhh, you have control with a Tivo.. You tell it what to record. What in the heck are you talking about?

      People have been able to withdraw from the *ANONYMOUS* data collection for as long as it's been done.

      Can you even record from digital channels without manually recording the output of a cable box? Multiple tuners? OTA?

      Yes, I think there *is* room for something better than Tivo, I just haven't seen anyone come close *in total* yet. (I didn't like the lack of features regarding lack of editing or multi-s

  • get a mythtv (Score:3, Interesting)

    by Dan667 (564390) on Wednesday November 25, @06:57PM (#30231950)
    then it just skips commercials without even needing a remote button push and invasion of privacy like this.
  • by gamecrusader (1684024) on Wednesday November 25, @07:36PM (#30232288)

    This article just makes me hate google more and more, you have no idea how many patents they have covering every aspect of every possible search engine. Isn't google using illegal means to gain information for their, financial gain then to bombard us with advertisements. This has to come an end, how far can a company go before it gets out of hand. the way this is going googles going to get worse than microsoft, thats a complement microsoft. Isn't this a breach of privacy? How bad will it become before, anyone will put their foot down? Also, Isn't it illegal with the methods that the networks are using to get personal information, in order to fine tune the battering ram of advertisements the besiege us with every day? Isn't time for the government to put their foot down. For the right of privacy of every person in this country, along with the world, as google's masive hand starts to cover the world.

    • Re: (Score:3, Insightful)

      by Anonymous Coward

      If Microsoft had done this, it would have been hoarsely cried upon from rooftops with evil and big brother thrown in liberally. When Google does it, there is a positive spin given to it saying that it could mean fewer commercials.
      Oh the duplicacy....
      The above one is the only comment that I have seen crying foul, others all skip the issue in different ways. And the score was 1..

      Nowadays I read slashdot with the same perspective that I read the inquirer or fox news or msnbc knowing that I should take every se

    • I don't understand your problem, are they holding a gun to your head?
  • Watching commercials on a Tivo Now i live in Canada, so I don't have Tivo, but I have the equivalent in Canadian terms. My question is this. Why would anyone in their right mind watch commercials. That's like buying a car and then pushing it around yourself. Definitely not taking advantage of the technology.
    • because the need time to go take a piss or get a drink?
      Advertiser are well aware this happens, why do tyou think the volume jumps for commercial? so you can hear it in another room.

      Beside, you would make a judgment, but instead look at the data. If you asked me 10 years ago if the music industry would still exists as the giant corporation they are, I would have said no way. Turns out most people will buy music online.

  • by grapeape (137008) <mpope7@@@kc...rr...com> on Wednesday November 25, @08:32PM (#30232720) Homepage

    While an a purely ethics level I don't care for MS's business practices at least they tend to usually just screw other businesses, Google frankly scares the crap out of me. Its pretty easy to avoid MS but avoiding becoming a google statistic is becoming increasingly impossible.

  • by ivi (126837) on Wednesday November 25, @08:45PM (#30232834)

    If Google or others sites are recording & selling our search keys, here's a solution:

    - develop an application that - while our browser is idle -
          selects BOGUS search keys AT RANDOM and sends
          them to Google as if we'd entered them in real searches

    Ie, feed Google a "noisy" stream of search keys, at about
    the same speed as we'd be sending them, if they were
    real searches.

    I have no doubt that such an application would become
    very popular, very soon...

    Any takers?

    PS Are there any such applications in existence today?

    • I don't think such a thing would be popular. Most people don't care, but those few that do would find it easier to use a service with a better privacy policy. Perhaps Bing or Yahoo! could profit from the backlash in the unlikely event that one should materialize.

  • by sdnoob (917382) on Thursday November 26, @12:05AM (#30233972)

    absolutely no mention in TFA of tivo's existing opt-out policy (keeps your tivo from reporting usage and viewing history of your box) and if it will also apply to google's sticky fingers.

    • by calmofthestorm (1344385) on Wednesday November 25, @06:19PM (#30231710)

      Some of us watch commericals on YouTube for comedic value. To be fair, it's usually vintage ones (Try refreshing Ayds to lose weight! Ayds helped me lose 15 lbs!)

    • Re:I'm sure 99% (Score:4, Insightful)

      by Geoffrey.landis (926948) on Wednesday November 25, @06:50PM (#30231894) Homepage
      Actually, the commercials are the best part of TV. They are innovative, have high production values, and basically all the stops are pulled out to make sure they're effective.

      The shows, on the other hand, are usually terrible.

      • Re: (Score:3, Insightful)

        by Artraze (600366)

        That's true, in part, but the difficulty is that I don't get to choose what commercials I watch. So even though there are some truly horrific shows out there, I just don't watch them. Even if the worst commercial ever produced is only 1/10 as bad, it could still play during a show I do watch, therefore exposing me to it (unless I have a DVR). Therefore, of what I see (rather than TV in general) commercials are usually the worst part. And that's not even getting in to how repetitive they become...

      • well not all commercials Ask Gary [youtube.com]
      • I often enjoy commercials the first time I see them. By the fifteenth time (or worse, second time in one commercial break - curse your advertising directors, CBC!), I am utterly sick of them and wish they'd never been made. Except for that one [url=http://www.youtube.com/watch?v=5QW3bInxgmc]Subaru Canada ad[/url]. I'm still not tired of that one.

              --- Mr. DOS

        • Oh wow... too much foruming. I sincerely apologize for the BBCode; should I hand in my card on the way out?

                --- Mr. DOS

        • I often enjoy commercials the first time I see them. By the fifteenth time (or worse, second time in one commercial break - curse your advertising directors, CBC!), I am utterly sick of them and wish they'd never been made....

          Point. It's the reruns that make commercials boring.

    • Re: (Score:2, Informative)

      I've have used tivo for over 3 years and tivo has commercials that can't be fast fowarded through.
      though they rarely come up, but they do exsist

      • What in the heck are you talking about?

        There are 'ads' that show up at the bottom of the first menu (usually called 'star ads') that the user has to specifically go to.. There are nowadays, sometimes, ads that show up under the time banner when you hit pause.. but you can just hit 'down' to make them go away or hit the clear button (like always) to clear all onscreen displays..

        You need to provide a citation for "commercials that can't be fast forwarded through".

    • What advertisers need are more events, like the Superbowl, where it becomes cool to watch commercials. Or do what most Internet sites have done and go with the 15 sec commercial spot instead of the 30 - 60 sec spot.
    • by jedidiah (1196)

      I think that's a bit optimistic.

      99% might "fast forward" through them. Although actual commercial "skip" is a special hack you enable yourself.

      When this was undone every time the unit cycled power, I was the only one in my household that could handle putting the hack back in place. It's an obscure set of commands sent through the remote that requires a bit of a "knack" to get right.

      Even with 30-second skip, you still need to pay attention and know when to stop skipping. There's still an opportunity for some

    • Re: (Score:3, Insightful)

      by tonycheese (921278)
      Um... what kind of a question is that? 99% of the US population? Oh wait, sorry, I see - you were being "ironic" and "cool" because you don't do what everybody else does. No, yeah, you're right, there's absolutely nothing of value on any television channel anywhere, and probably never has been. While we're at it, let's throw out all our radios and computers.
      • Re: (Score:3, Funny)

        by Itninja (937614)
        Reminds me of an old David Spade bit where he tells of two girls he knew in high school that would argue over who watched less television; each trying to out-bohemian the other.
    • Re: (Score:3, Insightful)

      Yeah, alot of people don't realize how much better life is without TV. When I moved out for the first time I didn't have the cash for cable, it was something I could live without. After 1 month of no TV I began to realize how much more time I had for things I always wanted to do. I took up sketching, I go stargazing, even started programming side projects.

      TV just brings you down, even if you only watch it for an hour, after that hour you feel lazy and you just want to go to bed or play video games. It ends

      • Re: (Score:3, Insightful)

        by geekoid (135745)

        "Anytime I'm over visitting someone else's place, and they have the TV on, 99% of the time I can't stand what is on there, because its SO trashy."

        Unless the TVG is holding a gun to your friends heads, it's really your friends you need to think about, not the TV.

        After 8 year of no TV, we just got satellite, and it's freakin' awesome. I really enjoy having TV.
        Next year we get a TiVo.

        TV is just a medium. what you do with it is what counts.

        "after that hour you feel lazy and you just want to go to bed or play vi

      • Yeah, alot of people don't realize how much better life is without TV.

        Generally, yes. But you're talking about commercial television, just like people who complain about crappy radio are talking about commercial radio

        I'm a regular viewer of of PBS and C-SPAN. The Charlie Rose show, for example, is probably the closest most people will get to an intelligent and informative conversation than they'll have had all year long in their personal lives, reading material included. How is that, or the latest docum

    • Or sit here posting Anon on the web. Not that I disagree with any of the things you said were more entertaining or enlightening, but you know, sometimes when I am doing some housework, I like to have some pointless trashy TV going, so I can mainly focus on the housework, but feel like I am watching TV.

      Yes, much of TV is crap, but you ever tried getting the latest news update on DVD at your local DVD store? How about the weather updates? TV has it's benefits.
    • by NoYob (1630681) on Wednesday November 25, @06:28PM (#30231764)

      Seriously, who the fuck still watches TV? There hasn't been anything good on any channel for years now, not that there was much good on in the first place.

      All your neighbors. TV has become a "necessity". I overheard a guy complaining about his cable being out. I quote, "My children haven't had TV in two weeks!" I really had to stifle a laugh.

      Go see a play at the local theater, watch a live band at a nearby pub, go for a walk, or read a book. Those are all much more enlightening and entertaining options.

      Google will eventually have a system where as you enter the pub, you show your ID, and then that information will go into a database. Read a book? Google will collect the data from Visa and MC and AMEX to see what books you're reading and then use that data to market other shit to you. Local theater? Buy those ticket and well, you have to show your ID for pickup - again, data in the database. Live band? Show ID at the door and pay for those drink with your credit card? There you go.

      It's not big brother. It's Google and other companies - Orwell was close. It's not the state that will spy (directly at least), it's going to be corporate American.

      The state will just buy the information and technically do nothing wrong.

      Technology - making life better for all.

    • by sakdoctor (1087155) on Wednesday November 25, @06:33PM (#30231804) Homepage

      Parent poster doesn't even OWN a TV [theonion.com]

    • Think again. I propose:

      1) "This channel/show is no longer profitable, cancel it"
      2) "We are not getting as much per slot as we expect, so lets just make more slots. Just double the commercial breaks and cut the length of the commercial breaks by one third."
      3) "let's increase cable rates. Er, more than we originally planned"
    • Netflix has the 3 seasons of Gilligan's Island for rent (I just checked). They also have a bunch of other movies/old TV shows (not GI, except for one of the followup TV movies) available for streaming though.

One person's error is another person's data.