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Books Media Patents The Almighty Buck

Amazon Wants Patent For Inserting Ads Into Books 219

Posted by Soulskill
from the it-was-the-best-of-times,-it-was-comcastic dept.
theodp writes "Three Amazon inventors set out to correct what they felt was a real problem: that 'out-of-print or rare books ... typically do not include advertisements ... the content is fixed and, therefore, has not been adapted to modern marketing.' Their solution is spelled out in newly-disclosed Amazon patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content. From the patent apps, here's what the future of reading may look like: 'For instance, if a restaurant is described on page 12, [then the advertising page], either on page 11 or page 13, may include advertisements about restaurants, wine, food, etc., which are related to restaurants and dining.' So, what would a delightfully-tacky-yet-unrefined Hooters ad do for your Hemingway experience?"
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Amazon Wants Patent For Inserting Ads Into Books

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  • by Anonymous Coward on Friday July 03 2009, @08:04PM (#28576329)
    I TRUSTED THE KINDLE!! Oh what a fool i am. capsssss
  • by Anonymous Coward on Friday July 03 2009, @08:06PM (#28576341)

    Yeah, I mean when I paid for cable TV they took out the ads! Wait. Shit.

  • Well... (Score:1, Funny)

    by Anonymous Coward on Friday July 03 2009, @08:08PM (#28576357)

    So, what would a delightfully-tacky-yet-unrefined Hooters ad do for your Hemingway experience?"

    End it immediately, because I'd go ogle some babe in a push-up and hot pants while chowing down on a plate of buffalo wings while some sporting event plays in the background.

    This would be quite an improvement.

  • by A Pancake (1147663) on Friday July 03 2009, @08:26PM (#28576485)

    Reading books with ads in them? No thanks. I'll be off to the pirate ba... shit.

  • by Jurily (900488) <.jurily. .at. .gmail.com.> on Friday July 03 2009, @08:30PM (#28576517)

    I know a better solution:

    'Share and Enjoy' is the company motto of the hugely successful Microsoft Complaints Division, which now covers the major land masses of three medium-sized planets and is the only part of the Corporation to have shown a consistent profit in recent years.
    The motto stands-- or rather stood-- in three mile high illuminated letters near the Complaints Department spaceport on Eadrax. Unfortunately its weight was such that shortly after it was erected, the ground beneath the letters caved in and they dropped for nearly half their length through the offices of many talented young Complaints executives-- now deceased.
    The protruding upper halves of the letters now appear, in the local language, to read "Go stick your head in a pig," and are no longer illuminated, except at times of special celebration.

  • by ae1294 (1547521) on Friday July 03 2009, @08:41PM (#28576593) Homepage Journal

    So to them a book is nothing more than a money making instrument.

    I sort-of fixed it for you... but I don't really feel good about it... Read all about why I don't feel good about it in my next post for only $14.99!

  • by blcamp (211756) on Friday July 03 2009, @08:44PM (#28576607) Homepage

    ... for filtering book (and book advertiser) content through human decision-making processes.

  • by sowth (748135) * on Saturday July 04 2009, @12:07AM (#28577583) Journal

    I don't get it. Where are the advertisements? You had a great idea, but you forgot to mix the ads in with your text--find great text with Bing! the greatest search engine made by the greatest software company in the world. <-- like this.

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