US Court Orders Company to Use Negative Keywords 177
A US court has ordered a firm to utilize negative adwords in their internet advertising. "Orion Bancorp took Orion Residential Finance (ORF) to court in Florida over ORF's use of the word 'Orion' in relation to financial services and products, arguing that it had used the term since 2002 and had held a trade mark for it since then. [...] The judge in the case went further, though, restraining ORF from 'purchasing or using any form of advertising including keywords or "adwords" in internet advertising containing any mark incorporating Plaintiff's Mark, or any confusingly similar mark, and shall, when purchasing internet advertising using keywords, adwords or the like, require the activation of the term "Orion" as negative keywords or negative adwords in any internet advertising purchased or used.'"
Editors please Edit! (Score:4, Funny)
Re:Editors please Edit! (Score:5, Funny)
It's fine, we're all very adept lawyers here.
Misinterpreting negative (Score:5, Funny)
Re:Orion Bankcorp: Crybabies (Score:5, Funny)
My interpretations: (Score:5, Funny)
or
2) Company must now register keywords that, when combined with their intended keywords, nullify each other out, like Semantic anti-matter.
or
3) Company may only use keywords that have a value less than zero.
Re:Orion Bankcorp: Crybabies (Score:3, Funny)
Re:Editors please Edit! (Score:5, Funny)
"you know dude, you been naughty. like stop it, k"
will that do ya?
Re:My interpretations: (Score:4, Funny)
1. Get sued for trademark infringement
2. Get court to force you to buy negative keywords (which value is less than zero)
3. Profits!
Re:Editors please Edit! (Score:5, Funny)
But who is actually the Master of Orion? (Score:1, Funny)
Re:Orion, that's definitely a unique name.... (Score:5, Funny)
Re:Editors please Edit! (Score:5, Funny)
Aye Matey, forget Orion, call yourself Booties (Score:4, Funny)
Pirate Booties Bankcorp
You can hire Maddox to be your spokesperson.
Re:Editors please Edit! (Score:1, Funny)
The again, sometimes sentences (such as the one quoted), are just poorly written.
Re:Editors please Edit! (Score:4, Funny)
Re:The Wrong Cachet (Score:3, Funny)
Re:Editors please Edit! (Score:3, Funny)
Re:Bad precedent (Score:1, Funny)
what? (Score:3, Funny)
Re:Editors please Edit! (Score:2, Funny)
I need a woman, NOW.
Re:Orion Bankcorp: Crybabies (Score:3, Funny)
Re:Editors please Edit! (Score:5, Funny)
Re:My interpretations: (Score:3, Funny)
Re:Editors please Edit! (Score:5, Funny)
As soon as you hit the period, you get your wish. Usually corrupted in a horribly unforeseen way.
Re:Editors please Edit! (Score:4, Funny)
Many words OK.
Re:Editors please Edit! (Score:5, Funny)