Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!


Forgot your password?
Slashdot Deals: Cyber Monday Sale! Courses ranging from coding to project management - all eLearning deals 25% off with coupon code "CYBERMONDAY25". ×
Privacy Entertainment Games

Are Optional Ads Worth The Trouble? 245

azuredrake writes "NCSoft's City of Heroes has just announced that in-game ads are being added to the game, provided by an advertising firm Double Fusion. However, unlike in many games, the ads being brought to CoH have been defined as 'always optional'. The publishers see the ads as a purely additional revenue stream, not as something that will ever allow advertisers to affect game content. Commentary is available at Gamasutra. Is making advertisement volunteer-based a viable way to get around cynicism? The tone of these ads seems to be 'check them out to help the game'. Are there any sites or services in which you'd voluntarily look at ads to lend a hand? "
This discussion has been archived. No new comments can be posted.

Are Optional Ads Worth The Trouble?

Comments Filter:

Leveraging always beats prototyping.