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CEO Questionably Used Pseudonym to Post Online 187

jpallas writes "The Wall Street Journal reports that court filings by the FTC about Whole Foods' plan to acquire Wild Oats reveal an unusual detail: The CEO of Whole Foods regularly posted to a Yahoo! stock bulletin board under a pseudonym. His alter ego was feisty, to say the least, and regularly disparaged the company that he later decided to acquire. A former SEC chairman called the behavior 'bizarre and ill-advised, even if it isn't illegal.' This certainly raises questions about online rights to free speech and anonymity, especially when the line between free speech and regulated speech depends on who is speaking as much as what they are saying."
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CEO Questionably Used Pseudonym to Post Online

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  • by 140Mandak262Jamuna ( 970587 ) on Friday July 13, 2007 @03:14PM (#19852039) Journal
    Posting anonymously under a pseudonym, bah. Gill Bates.
    • Re: (Score:3, Funny)

      by Anonymous Coward
      Me neither! That coward!
    • You have to wonder. (Score:2, Interesting)

      by twitter ( 104583 )

      Posting anonymously under a pseudonym, bah. Gill Bates.

      He generally pays people to do that or to be Apple switchers [slashdot.org], outraged voters [newsfactor.com] and Slashdot posters. At the same time, you have to wonder how much of his "email time" is actually ... Slashdot time.

      Liberate your code, Bill.

    • by notque ( 636838 )
      The weird thing is, on their wikipedia page they have one of marketers editing the page, usually rewriting whole portions of text. She identifies herself as such, but you can certainly see the conflict of interest there. She's been fairly neutral, although if there is anything negative she tends to add a ton of extra information around the negative thing to limit it.

      What do you people think, is it wrong for companies to use people they pay to edit their page on wikipedia?
  • So what? (Score:5, Insightful)

    by seanadams.com ( 463190 ) * on Friday July 13, 2007 @03:16PM (#19852059) Homepage
    Why would you expect that anyone posting to a stock message board did NOT have some stake in the game? I don't see how or why you would differentiate the CEO from any other stakeholder who chooses to post for his own self interest. Does the public in general use their real names?

    It certainly reflects poorly on the him, but only insofar as he's just another lame schmuck posting propaganda on the message boards. Maybe I'm missing something but I wouldn't expect to find unbiased opinions there.
    • Re:So what? (Score:4, Funny)

      by arivanov ( 12034 ) on Friday July 13, 2007 @03:19PM (#19852091) Homepage
      It reflects poorly on him as he is just another one of the few lame shmucks to get caught. The other 99.999% did not. This is just a variation on the old saying that on the internet all men are men, all women are men and all children are FBI agents.
    • Re:So what? (Score:5, Insightful)

      by Notquitecajun ( 1073646 ) on Friday July 13, 2007 @03:25PM (#19852145)
      A CEO would be differentiated because...well..he's a CEO, and has a HIGHER stake in case his agenda is out to acquire the company. However, I doubt that anonymous posters on a little-viewed yahoo board about a poorly-performing whole foods company which have a huge amount of influence on what its stock does.

      I can imagine that several large corporations have attempted to somehow change the stock price either for themselves or a competitor in such a manner, and I would be extremely surprised if it was worth the effort, unless those postings contained some sort of insider information.

      By the way, Mackey is an entertaining sort. He's a vegan who eats eggs, is a libertarian, and ticks off unions. I could almost like this guy. He also cut his own salary for his employees' benefit (the way it ought to be done, not by some idiot act of Congress).

      On reflection, this should have little to nothing to do with the acquisition of another company.
      • Re:So what? (Score:4, Insightful)

        by cayenne8 ( 626475 ) on Friday July 13, 2007 @03:48PM (#19852385) Homepage Journal
        "By the way, Mackey is an entertaining sort. He's a vegan who eats eggs, is a libertarian, and ticks off unions. I could almost like this guy. He also cut his own salary for his employees' benefit (the way it ought to be done, not by some idiot act of Congress)."

        Yeah, I've listened to the guy before, and is kind of an interesting person.

        And hell, I REALLY like the stores too...they've got a couple of them in the NOLA area, and wow....all the different sausages they make, and the cheese shoppe (got any cheddar?) are amazing.

        I usually end up spending way too much money any time I go in there...but, it is good stuff, and they actually have GOOD service!!

        • Re: (Score:2, Interesting)

          by Alucard454 ( 736653 )
          i have a bad habit of hitting up the baton rouge store once every few months for salmon steaks. i usually end up spending way too much money when i go (which is why i regulate my visit frequency after all) but it's divine feasting for that night at least.
          • Re: (Score:3, Funny)

            by Some_Llama ( 763766 )
            I know what you mean, I totally love whole foods and think everyone should shop there, every other place sucks. The only downside of shopping there is that i eventually run out of money, but it's totally worth it!!!

            Sincerely,
            yekcam nhoj.
      • Re:So what? (Score:5, Interesting)

        by DerekLyons ( 302214 ) <fairwater@@@gmail...com> on Friday July 13, 2007 @03:51PM (#19852439) Homepage

        A CEO would be differentiated because...well..he's a CEO, and has a HIGHER stake in case his agenda is out to acquire the company.

        A CEO (actually any C_O) is differentiated because they have insider information - I.E. information not available (legally) to the general public and the average investor.
         
         

        He also cut his own salary for his employees' benefit

        That sure sounds impressive. How much did he cut it, and how prescisely did the employess benefit thereby?
        • Re:So what? (Score:4, Insightful)

          by linguizic ( 806996 ) on Friday July 13, 2007 @05:03PM (#19853151)

          A CEO (actually any C_O) is differentiated because they have insider information - I.E. information not available (legally) to the general public and the average investor.
          In this case though, did his position give him access to internal Wild Oats information? If the answer is no, than he's no different from any other investor.
          • by brusk ( 135896 )
            He knew his company was going to try to take over Wild Oats, and had an interest in keeping the stock price down before the takeover. It's insider information from his own company that affects the other company, but as IANAL I have no idea if that would rile the SEC at all.
          • A CEO (actually any C_O) is differentiated because they have insider information - I.E. information not available (legally) to the general public and the average investor.

            In this case though, did his position give him access to internal Wild Oats information? If the answer is no, than he's no different from any other investor.

            not quite true - as access to internal Whole Foods information (the fact that they were planning to aquire Wild Oats) is also an issue.

        • Salary cut (Score:4, Informative)

          by teasea ( 11940 ) <t_stool@@@hotmail...com> on Friday July 13, 2007 @05:49PM (#19853587)
          That sure sounds impressive. How much did he cut it, and how prescisely did the employess benefit thereby?

          Article states he cut his salary to $1. Since CEOs make the majority of their money from other sources (especially those who found the company and have an enormous share of the stock), I'm guessing he cut his pay by 2 or 3 percent. Might be as much as 20 or 30 percent if the company had a bad year, though bad years rarely affect the execs compensation.

          I'm sure his total compensation is in a report somewhere.
          • Re:Salary cut (Score:5, Interesting)

            by CoderDude ( 1127809 ) on Friday July 13, 2007 @06:31PM (#19853921)
            The details of his new salary are on his blog at: http://www.wholefoods.com/blogs/jm/archives/2006/1 1/compensation_at_1.html [wholefoods.com] The applicable section:

            Beginning on January 1, 2007, my salary will be reduced to $1 per year and I will no longer take any other cash compensation at all. I will continue to receive the same benefits that all other Team Members receive, including the food discount card and health insurance. The intention of the Board of Directors is for Whole Foods Market to donate all the future stock options I would be eligible to receive to our two company foundations - The Whole Planet Foundation and The Animal Compassion Foundation. In case there is some technical, tax, or legal reason why these stock options cannot be given to our two foundations, then I will retain future option grants and will pledge to donate 100% of the gain from those options to the foundations. This donation of future options received doesn't apply to the stock options already issued to me prior to January 1, 2007.

            One other important item to communicate to you is, in light of my decision to forego any future additional cash compensation, our Board of Directors has decided that Whole Foods Market will contribute $100,000 annually to a new Global Team Member Emergency Fund. This money will be distributed to Team Members throughout the company based on need when disasters occur (such as Hurricane Katrina last year). The money will be placed in a special account and any money not distributed in any particular year will roll over and be added to the following year's contribution. We are still working on the exact way Team Members will be able to access this money. The first $100,000 will be deposited on January 1, 2007.
            (I added the highlighting)

            Not many CEO's behaving that way these days.

            Disclaimer:
            I work at WFM in the IT group, so now I make more than the CEO does. :-)

            CoderDude
            • Re: (Score:2, Informative)

              by Kreigaffe ( 765218 )
              That, actually, is fairly awesome. Though I don't know about those foundations at all. I may disagree strongly with what they stand for.

              That said, it's certainly a refreshing break from the CEOs who increase their compensation at the expense of the employees, and, occasionally, at the expense of the continued existence of the company itself.
      • A CEO would be differentiated because...well..he's a CEO, and has a HIGHER stake in case his agenda is out to acquire the company.

        One could argue that the little guy doing the same is committing a violation also, just to a much lessor extent. However, this guy is *paid* to select companies for his employer, while Joe Sixstock is not. Thus, it is a level higher.

        Now that I think about it, I own a bit of stock in database companies, and also regularly bash OOP (which I generally consider conflicting with or
      • He's a vegan who eats eggs...
        Isn't that kind of like saying he's a vegetarian who eats meat? Presumably you're saying that he's a vegetarian who spurns dairy products. I'm assuming that someone who eats eggs probably would eat honey, too, but that's just an assumption.
      • On reflection, this should have little to nothing to do with the acquisition of another company.

        It has ZERO to do with the acquisition of another company and the FTC knows it.

        Mr. Mackey's online alter ego came to light in a document made public late Tuesday by the Federal Trade Commission in its lawsuit seeking to block the Wild Oats takeover on antitrust grounds. Submitted under seal when the suit was filed in June, the filing included a quotation from the Yahoo site. An FTC footnote said, "As here, Mr. Ma

        • "yuppies will have no place to go to get their overpriced fruits and vegetables!"

          On a side note, I like to buy fruits & veggies from Whole Foods not because I'm some yuppie (even though I see working class folks there) but because the quality of their produce is much better than the regular supermarkets. I'm willing to pay a bit more for them because when I get them home I don't end up with produce that immediately goes bad or is completely flavorless.
          • Yes, my wife goes there too with the money I make. And we get it about once a week at work too- we get catered lunches. So I'm eating a lot of Whole Foods but if it gets expensive we'll just get whole foods instead of Whole Foods.

            From an anticompetitive standpoint this just makes no sense. It would be like preventing Hooters and Winghouse from merging. Although that's a bad example because Hooters did try to stick it to Winghouse by seeking trademark protection for its scantily clad hot chicks. [law.com]
    • Re:So what? (Score:5, Funny)

      by Cedric Tsui ( 890887 ) on Friday July 13, 2007 @03:26PM (#19852159)
      I don't think you understand the big deal here.

      This is a CEO who is paid by his company to acquire other businesses. Instead, he is wasting time on Yahoo message boards.
      I think all slashdotters will agree that browsing online forums while at work is unethical.
      • Why is this modded funny? Maybe the poster is unemployed, you insenitive cl^H^Hmods!
      • You are assuming of course that spreading accusations on message boards to nudge stock prices isn't part of his job.
    • >>I don't see how or why you would differentiate the CEO from any other stakeholder who chooses to post for his own self interest.

      Since he was a CEO, and he was kind of lying to manipulate stock prices, had he not done it anonymously he would be in trouble probably, whereas a non-insider would probably not.

      I think it is funny more than anything else.
    • B.F.D. (Score:3, Insightful)

      by Anonymous Coward
      So the guy posted to a forum. Big F'ing Deal.

      If he didn't do anything illegal, why does anyone care? He wasn't manipulating prices or public perception... so what's bizarre about it? Perhaps his forum postings were is personal feelings about things, rather than his "official" feelings as the CEO of Whole Foods.

      Last time I checked, that was the entire reason people use anonymous "tags" online, rather than their real names.

      I have no idea why people have a problem with anonymity, but feel perfectly comforta
      • Re: (Score:2, Interesting)

        by MontyApollo ( 849862 )
        >>He wasn't manipulating prices or public perception...

        He was *trying* to manipulate stock price so they would be an easier take over target.

        >>If he didn't do anything illegal..

        It would be illegal if he had not been anonymous; he was the CEO of a competitor.

        >>so what's bizarre about it?

        See above. He knew his behaviour was illegal, so he did it anonymously so that it wouldn't be illegal. I just think it is pretty funny, especially since he had little chance of suceeding. It is kind of weird
    • by g1zmo ( 315166 )

      seanadams.com wrote:
      Does the public in general use their real names?

      A lot of the time they do.

  • by athloi ( 1075845 ) on Friday July 13, 2007 @03:16PM (#19852067) Homepage Journal

    Doesn't exist. Someone will hold it against you. This is why the more polite a society gets, the less it tolerates or even cares about truth, and the more its science gets politicized.

    Free speech, like world peace, unconditional love, and true happiness in life are misnamed goals. They are symbols, not reality. Of course, some of this could be changed, but it would require getting over the aforementioned taboos.

    • by eht ( 8912 ) on Friday July 13, 2007 @03:35PM (#19852247)
      If you're not willing to take a stand for what you say, why are you even bothering to say it?
      • by twitter ( 104583 ) on Friday July 13, 2007 @03:55PM (#19852467) Homepage Journal

        Someone going the the pen name eht asks:

        If you're not willing to take a stand for what you say, why are you even bothering to say it?

        Because the truth is more important than taking credit for it. Often, the credit is punishment and the anonymous accuser always runs this risk.

        • by eht ( 8912 )
          Who said that was my pen name? It could easily be my initials, or my parents might not be the kind of people who name their kids John, Joe, and Brian. The artist formerly known as The Artist Formerly Known as Prince had a damn symbol for a name, so what makes you believe it is a pen name?

          And of course I have more fun not telling you whether it is or isn't.

          Not like you could find me in the phone book or pretty much any directory of information with whatever my real name is anyway.
      • So you think people should completely unnecessarily die in order to raise awareness of problems? I don't get that viewpoint, sorry.

        (And if you don't realise that there are literally thousands of cases where revealing your identity for stating the truth will get you killed, then you don't understand enough about the free speech issue to be commenting on it meaningfully, not by a long shot.)
        • by eht ( 8912 )
          Martyrs have always been one of the most powerful classes of people.
      • by be-fan ( 61476 )
        For the same reasons the Constitution provides for secret ballots in elections.
      • Ask the old widow "Silence Dogood" aka Benjamin Franklin.

        Google it, you're obviously ignorant of the history.

        Anonymity is critical to democracy.
        • by eht ( 8912 )
          Uhm, have you read anything "she" wrote?

          "She" wrote about many things, including the oh my gosh topic of petticoats and Harvard, he surely would have been put to death if anyone ever found out is young Ben wrote about those.

          He used the pseudonym because his brother would not allow him to use his own name, not because he was afraid of his life.

          Maybe you should lrn2google.
    • Really? So that makes Canada Bizarro-America where being polite and tolerating/caring about the truth arent mutually exclusive?

      Pretty sure that being polite has absolutely NOTHING to do with a lack of tolerance or hostility towards truth that challenges ones viewpoint; Those traits are the inverse of being polite. Do not confuse being prudish with being polite as prudes are specifically intolerant by definition whereas being tolerant is usually considered a part of being polite.
    • Doesn't exist. Someone will hold it against you. This is why the more polite a society gets, the less it tolerates or even cares about truth, and the more its science gets politicized.

      One wonders what theoretical society you are using as a model for this supposition. Our current one is much less polite than previously, has little tolerance for the truh, and damm near _everything_ is politicized.
  • Astroturfing? (Score:3, Insightful)

    by md17 ( 68506 ) * <james@@@jamesward...org> on Friday July 13, 2007 @03:17PM (#19852071) Homepage
    Don't we usually call this Astroturfing [wikipedia.org]?
  • by Anonymous Coward on Friday July 13, 2007 @03:18PM (#19852079)
    They should ban pseudonyms and anonymous posting to forums
  • with his time? Hell, for half what he is making I'll sit around and post random disparaging remarks on blogs all day.

    Yeah, Mrs. Butterworth sucks, did you know that? Terrible product, and even worse management. My money is with my Aunt Jemimah! Now gimme gimme gimme!
    • by GeckoX ( 259575 )
      You're on!

      Where shall I send the $.50?

      (You _did_ RTFM right? Lol ;) )

    • by Dunbal ( 464142 )
      Wow, does he really have nothing better to do with his time? Hell, for half what he is making I'll sit around and post random disparaging remarks on blogs all day.

            Thank you for that comment "antifoidulus", and please remember Mr. President you have a meeting this afternoon with the Secretary of Defense, followed by the National Security Team.
    • Wow, does he really have nothing better to do with his time?

      You should check out his blog [wholefoodsmarket.com]. He surely can't have time to do anything else.
  • Fine By Me (Score:5, Insightful)

    by Jah-Wren Ryel ( 80510 ) on Friday July 13, 2007 @03:22PM (#19852109)
    It think that such behaviour is smarmy but not worth much attention.

    The guy is essentially just another anonymous poster. Even if his intended goal was to somehow affect the price of the company he was buying, as an anonymous poster the impact of his statements should be close to nil. If they were not nil, then the problem is with society taking the word of anonymous posters seriously, and the cure is not some sort of extended regulation, but for society to learn to think more critically.

    They say freedom isn't free. Well, this is a perfect example of a trivial cost that society should bear in order to assure freedom of speech for all of us.
    • Re: (Score:3, Insightful)

      Heck, even if the guy signed his real name, he should be allowed to say it.

      The moment one tries to curtail speech of any sort, it has a chilling effect. This is why I have distain for all the "hate speech" laws, for they do not curtail hate, only exposure to it. Which drives it underground and harder to see. It becomes clouded with code words and other obfuscation, making it much harder to see.

      Hate is much easier to counter, when it is wearing a white sheet over one's head, rather than hiding in the shadows
      • Re: (Score:3, Insightful)

        by brer_rabbit ( 195413 )
        I don't think anyone is trying to curtail free speech. The issue is that an insider of the company is manipulating or misrepresenting the stock to his advantage. If the CEO of a company makes a statement regarding the stock, that statement is taken heavily. Expect class-action lawsuit [lawyersand...ements.com] when a CEO misrepresents a stock to investors.
        • If the CEO of a company makes a statement regarding the stock
          And in this case, the CEO of a company did not make a statement regarding the stock of any company, an anonymous poster did.
      • The moment one tries to curtail speech of any sort, it has a chilling effect.

        There go 3000 years' worth of fraud laws. As Stanley Fish said, "There's no such thing as free speech - and it's a good thing, too." You have to curtail speech slightly: when a Don gives orders to one of his men to put a hit on a rival, would you have the Don be able to defend himself with the Beckett defense? "Oh, I said they should kill him, but that's free speech, and I didn't expect them to actually do it?"

      • "The moment one tries to curtail speech of any sort, it has a chilling effect. This is why I have distain for all the "hate speech" laws, for they do not curtail hate, only exposure to it. "

        What the hell is a 'hate speech' law?????

        I'm guessing this is outside the US? I don't know of anywhere in the US where I can't say pretty much anything I want to...racial, sexual preference, etc. and be arrested for it. Now, socially, I might get into trouble, but, I'm free to spout off however I like.

        Where do you l

      • by bit01 ( 644603 )

        The moment one tries to curtail speech of any sort, it has a chilling effect.

        Free speech can be curtailed by too much noise as as well as too little information. Anonymous, deceptive messages are noise. Astroturf is even worse because it's biased noise.

        Marketing parasites like to ignore that simple fact.

        People are limited in many ways in what they can say in order to improve free speech and public discourse, the banning of fraud being the obvious example.

        ---

        WGA. Guilty until proven innocent. F

  • From TFA: "No company would want to buy Wild Oats Markets Inc., a natural-foods grocer, at its price then of about $8 a share."

    Next paragraph: "[Wild Oats management] clearly doesn't know what it is doing .... "

    And paragraph after that: "Earlier this year, his company agreed to buy Wild Oats for $565 million, or $18.50 a share."

    I thank this /. news submission for making me laugh so hard. It's like it's right out of The Onion.
  • 1. talk negatively about company on quote.yahoo.com message boards
    2. watch their stock price go low...low...low
    3. buy company at low stock price
    4. profit!!!
  • Bad headline. (Score:5, Insightful)

    by peacefinder ( 469349 ) <alan.dewitt@gmAA ... inus threevowels> on Friday July 13, 2007 @03:29PM (#19852199) Journal
    Actually, the CEO Unquestionably Used Pseudonym to Post Online.

    The questionable part was the propriety of him doing so.

    Carry on.
  • He should be fired (Score:3, Insightful)

    by gnasher719 ( 869701 ) on Friday July 13, 2007 @03:40PM (#19852297)
    Why should he be fired?

    Even I as a lowly employee know that under no circumstances should I be posting on any share trading site about my company, without having discussed the situation thoroughly with our legal department first. Under no circumstances should I do anything that could annoy the SEC; and in one employment contract I was told that I am not even allowed to do anything that might _appear_ to be illegal or that some people might believe to be illegal.

    Now I am not employed to run my companies' business, and I still have to know these things. As the CEO of the company, posting on a share trading site marks him as an outstanding idiot, bringing his company in disrepute, and possibly opening it up to severe penalties. That is grounds for immediate termination of his contract.
  • by Pedrito ( 94783 ) on Friday July 13, 2007 @03:40PM (#19852307)
    The last place I'd ever take advice is from the Yahoo Stock message boards. Everyone is a zealot for one stock or another there. Who cares if people are dumb enough to take investment advice there. I suspect anyone who actually knows anything about the market and Yahoo stock message boards knows this. I suspect anything he wrote had little if any effect on the performance of the stock.
  • It's completely wrong. At the very least, would I want my company run by a CEO that is so immature, so stupid that he think going on Yahoo message boards actually does anything?

    At the worst, it really sounds like fraudulent behavior, trying to decrease the stock price before he begins purchasing it. His judgement is obviously faulty, he's willing to cross the line to get what he wants.... I really hope he suffers for this ridiculous behavior.
    • it really sounds like fraudulent behavior

      That's one reason why the SEC would be interested in hearing about it.

      he's willing to cross the line to get what he wants

      And every other CEO doesn't?? C'mon. What he did was rudimentary. It's kind of quaint in a way. Check HP's recent history for what they do in the minor-leagues. Check Worldcom's sordid history for major-league dirty tricks.
  • I'm Shocked !!! (Score:5, Insightful)

    by asphaltjesus ( 978804 ) on Friday July 13, 2007 @03:42PM (#19852331)
    Unbelievable!

    A. The guy couldn't come up with another way to kill Wild Oats? He should hire some of the scumbags running HP. They've got plenty of dirty tricks and know how to give their CEO plausible deniability.

    B. The SEC in general would frown on this kind of activity from a CEO. In theory, they are held to a higher standard. Since it's a public company the likes of Albertson's would love to see disappear, no doubt more non-stories like this will appear.

    C. The job should be left to underlings. Contracted underlings like they do in *every* other industry.

    D. Most /.'ers fail to understand how much money he stood to make if the price of Wild Oats shares were lower by a dollar or two. Easily worth the effort. Easily.

    E. The simple fact he couldn't pay off enough people in D.C. to force this one through is also quite enlightening. The telcos have enough budget for bribes. I guess Whole Foods doesn't.
    • by Scaba ( 183684 )

      The telcos have enough budget for bribes. I guess Whole Foods doesn't.

      I don't see how. I walk out of there with some tuna salad and a pack of blueberries and somehow have spent $39.63

    • When he was posting about Wild Oats being cruddy stock.. it was in Jan and April 2005. Whole Foods offered to buy out Wild Oats earlier this year. So.. if he's trying to knock the stock down... he sure has a weird way of going about it.

      Maybe he figured the words of the Mighty Rahodeb needed about 20 - 24 months to really have an impact. :p

      A less exciting explanation is that.. he didn't think Wild Oats was worth buying then.. and he changed his mind more recently.

    • by njchick ( 611256 )
      Are you the CEO of Trader Joe's?
  • This really is quite silly. If you're listening to stock message boards for your advice on what to buy, then you really need to find yourself a living, breathing broker. With all the spam I get on nickel stocks, schemes to make thousands of dollars a day, etc a message board is just more crap to filter through. Why would I want to read one? More so, why would I want to post to one?
    • No kidding. I thought of analyzing message boards for hints on where stocks might go but most of the posts amounted to, at best:

      "haha longs, TIMBEERRRRR this stock is going straight down, ROFL LMAO you idiots."
  • by jesdynf ( 42915 ) on Friday July 13, 2007 @03:56PM (#19852481) Homepage
    I mean... that's pretty cool. He didn't hire PIs to stalk his foes, "pretext" their private records, bribe our elected leaders, or even bully his interns into doing it and cutting them and their "independent actions" loose when the investigation came. No. That man sat himself down, got on the internet, and told some lies.

    Hands-on kind of approach. I like it. I don't think even the SEC can really complain about people believing anonymous internet posts.

    (I also propose Slashdot rename "Anonymous Coward" to "John Mackey, CEO of Whole Foods Market, Inc." for the week, but that's because I don't believe in letting him off scot-free either.)
  • by Anonymous Coward on Friday July 13, 2007 @03:58PM (#19852487)
    What I want to know is how did the FTC find out it was him? People are saying he is lame and has to much time on his hands, but look at the FTC. I mean trying to stop this merger is silly as its a small niche market in a large industry where they barely own a piece of it. Doesn't the FTC have better things to do with their time than release information trying to make Whole Foods and Mackey look bad? And more importantly how did they prove this was Mackey posting this stuff? Disclaimer - I am a shareholder who is angry at the FTC, but I'm not John Mackey ;).
    • by putch ( 469506 )
      im curious about this too. none of the stories that i've read have described how he was caught.

      i vaguely recall some other scandals involving stock prices and internet message boards (i think it was yahoo as well). it's possible that after a few scandals that yahoo teamed up with the FTC or the SEC to track ip's and registrations and such.

      or maybe there was just a mole in his office.

      either way, i'd really like to know how he was caught so i can avoid a similar fate.

  • The message board in yahoo financials for SCO has some regulars that IMHO seem like they would be people of interest to the SEC.

    http://messages.finance.yahoo.com/mb/SCOX [yahoo.com]
    • Oh, don't just stop there. The SCO connection to this article is MUCH more interesting than that.

      From evidence collected by SCO-watchers, it's highly probable that Darl Mcbride, or his wife Andrea, or someone with access to their email address have, on numerous occasions, anonymously posted to Yahoo SCOX! in support of SCO.

      The evidence? One of the accounts used to support SCO on the Yahoo SCOX board in 2003 and again in early 2006 was an account with the nym 'anmcride'. Since Yahoo message board nyms
  • FTA:

    Mr. Mackey's post continued: "The views articulated by rahodeb sometimes represent what I actually believed and sometimes they didn't. Sometimes I simply played 'devil's advocate' for the sheer fun of arguing. Anyone who knows me realizes that I frequently do this in person, too."

    -Rick
  • affable guy (Score:2, Interesting)

    by swell ( 195815 )
    I've seen him on TV from time to time. He comes across as an ideal CEO, refusing a salary and expecting his execs to live on less than usual. He seems really enthused about his products, his employees and the mark he is making on the economy of food.

    Could he have totally fooled me and others? If so, he should run for president.
  • SEC Rules (Score:3, Informative)

    by sunderland56 ( 621843 ) on Friday July 13, 2007 @04:03PM (#19852533)
    The SEC has very strict rules about the public comments an officer of a corporation can make, particularly in the period between the end of a financial quarter and the public release of that quarter's results. If any of his postings fell within that period, they are illegal.

    And as a friend of mine who had dealings with them points out: the SEC make the CIA look like nice, friendly people.

    • Generally, that's true when you post details about your own company. Moreover, the issue isn't so much posting such statements publicly, as it is providing insider info privately but not disseminating such information publicly.

      I think the SEC's conclusion was that this isn't a problem when you post details about someone else's company.
  • If your stock tanks because some pseudonymed troll bad talks you on a forum, it's time to take a good hard look at yourself.

    Yeah, Mackey's actions were kind of creepy, but so it yelling "Snow!" in a crowded theatre.
  • IANAL

    Its another question of ethical behavior versus legal behavior

    If he posted stock information, company information, predictions based on inside information - that sounds illegal to me

    If he posted about "WHOLE FOODS RULEZZZ, OATS SUXXX", he's just another idiot online

    By posting these messages, it doesn't sound like he was violating any laws by interfering with another business. Standing outside a Wild Oats B&M store with a sign that says "Go to Whole Foods", qualifies as a civil offense (tort?).

    The b
  • by shaitand ( 626655 ) on Friday July 13, 2007 @04:31PM (#19852835) Journal
    He hid his credibility along with his identity. It is a self-correcting situation. A major CEO disparaging another company might actually attract an audience, this is a public figure with some sort of reputation.

    His alter ego is basically the equivelent of an AC and his statements must stand on their own. The only way the comments would make a difference is if they ring true with others reading the posts. If that is the case then it really doesn't matter who is saying it.
  • Which CEOs are posting here on Slashdot? Is that you, Steve Ballmer? [slashdot.org]
  • I have known QUITE A FEW CEOs who do this kind of thing... And usually they do it in amazingly transparent and retardrd ways... Oh, your name is Micheal Downer? I wonder if those brand new user accounts, the ones that are all parrorting each other in style and content, oddly enough saying EXACTLY what YOU would say, given the chance, you know "md0503", "MrMichDo", "M_D_HOT_NESS_4", and "MsMichelleDonning" who all post at the same time of day from the same IP address, one after another, are in any way rela
  • This isn't about free speech.

    It's about disclosure, and when it is or is not a duty.

    The issue is not whether he's allowed to say that Wild Oats stock sucks. The issue is whether he should disclose that he has a special stake in the Wild Oats stock price. Strict ethics says yes. If he had disclosed his interest in the stock price, he'd have been screwing his own company, so you can see this ethically a no win situation.

    Legality I think we must leave to the lawyers for the most part. But common sense also

For God's sake, stop researching for a while and begin to think!

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