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The Courts Government Businesses News

Wal-Mart Parody Site Censored by DMCA 469

davidwr writes "Wal-Mart used the Digital Millenium Copyright Act to temporarily shut down a university student's parody of the Wal-Mart Foundation." The story's details are also available via BusinessWeek. From the article: "Papasian launched the Web site April 16 for an art class at Carnegie Mellon University called 'Parasitic Media.' The class teaches students about the political uses of satire in the media. He acknowledged using Wal-Mart's graphics on his Web site but said he believed he could use the images as part of a parody."
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Wal-Mart Parody Site Censored by DMCA

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  • by JUSTONEMORELATTE ( 584508 ) on Thursday April 28, 2005 @10:34AM (#12371560) Homepage
    Damn, for once the Internet Wayback Machine [archive.org] let me down -- no entries for http://www.walmart-foundation.org./ [www.walmar...dation.org]

    --
    get a free laptop [coingo.net]
  • Walmart (Score:2, Interesting)

    by Manan Shah ( 808049 ) on Thursday April 28, 2005 @10:38AM (#12371626)
    I think Walmart gives an example of why 100% pure capitalism is a bad thing. Walmart tends to lower the standrd of living in many of the communities it moves in, and increases the unemployment rates. Even when their practices are perfectly legal, they tend to hurt many of the small businesses in the community. Free market, you say? Well, if 'free market' lowers the standard of living for so many people, then the concept is flawed. A lot of free market supporters use the same fervor as the socialists/communitsts do when defending their idealogy and fail to realize there is no such thing as a perfect system. I am still a Libertarian, but some Wal-Mart fan-boy's need to calm down and analyze exactly what they are supporting.
  • by FortKnox ( 169099 ) * on Thursday April 28, 2005 @10:43AM (#12371703) Homepage Journal
    I actually detest Walmart and all it stands for, and my current client (i'm a contractor) is one of their direct competitors.

    I just hate it when people overhype crap to get attention.
  • by Ktistec Machine ( 159201 ) on Thursday April 28, 2005 @10:45AM (#12371726)
    From the article: "An interesting aspect of the cease and desist is that it was signed by a lawyer who wrote that she was acting on behalf of Wal-Mart Stores, Inc. This statement unintentionally emphasizes one of the main points that my parody was trying to prove all along: The Wal-Mart "Foundation" is nothing more than a front group for Wal-Mart Stores Incorporated, and should not be confused for a real charitable non-profit."
  • by Anonymous Coward on Thursday April 28, 2005 @11:09AM (#12372076)
    I tend to think that the use of original images without altering the images means: 1) Wal-Mart had a right to ask him to use other images and 2) he's a pretty poor art student with feel for parody.

    I graduated from an art school, and I bet anything that he was hoping to have his site shut down so that he could gain publicity and a little notoriety through controversy. Crappy artists LOVE controversy, because it lends false legitimacy to otherwise lazy work. (Not all controversial art is lazy, but a lot of lazy work milks controversy.)

    I would also bet that he has an over-zealous teacher telling him that sticking up that notice that replaced his original parody also makes for great art. Art teachers love to live vicariously through their students.

    I feel as though it's lame to do your best to get censored, and then make a big fuss out of it when you DO. And, again, he wasn't really censored, Wal-Mart merely asked him to remove pictures. Someone with imagination or skill would have then put up his own. It's just so much easier (and garners more undeserved attention) to cry censorship.

    I hate Wal-Mart, but I can't fault them for this. I can't wait until the current trend in fine-art shifts, and we get some artists with some real ideas.
  • by crovira ( 10242 ) on Thursday April 28, 2005 @11:11AM (#12372100) Homepage
    The use of the DMCA in ANY expression of free speech is so bogus that attempting to use the courts for such purposes should result in the automatic suspension of the laywer's licence.

    The DMCA was NOT designed for the purpose of stifling free speech. (We have libel laws and slander laws for that. :-)

    Some humourless lawyer would argue that his client is afforded every protection of the law. I would argue that the DMCA is NOT a protection under the law.

    The case is like arguing that you can ONLY have ONE of anything. Reproduction of anything at anytime for any purpose would be outlawed.
  • Dude, you need to check that. Despite your claims of your site being "so absurd that it must be a parody", the truth is that it is very easy to confuse with the original. You used a domain name that's nearly the same, you appropriated trademarks (which aren't protected), you used the exact same graphics, etc., etc., etc. A "parody" that's easy to confuse with the original is not protected!

    Next time do a *good* job of it as call the site "Dull-Mart" or somesuch, and use a matching domain. Also ajust all the images so that they betray the intent of the site (i.e. a parody). Every last line should say something insightful or funny that it difficult to mix up with the original. Someone else pointed to this site [boringboring.org] as an example of how it should be done.

    Good luck.
  • by Hamster Lover ( 558288 ) * on Thursday April 28, 2005 @11:34AM (#12372422) Journal
    It's been mentioned all through this thread that section 107 of the Copyright Act allows for fair use of copyrighted works for criticism or comment. What I don't think people are getting is how is the web site supposed to achieve parody without expressing the elements of the WalMart charity web site such as logos, design, etc. The very nature of parody REQUIRES copyright infringement to meet its aims.
  • by Anonymous Coward on Thursday April 28, 2005 @11:52AM (#12372685)
    http://www.andrew.cmu.edu/user/dpapasia/ [cmu.edu]

    \. got played; You can't buy this sort of publicity. At least not as an undergrad @ CMU.

    He might have lost the election worse than his battle w/ wall-mart... but there's always next year.
  • by hey! ( 33014 ) on Thursday April 28, 2005 @12:07PM (#12372922) Homepage Journal
    Won't many of them move on to providing layout and graphics for evil corporations?

    OK, check out the trademark at this site [sherwin-williams.com].

    Some artist decided to stick it to the man, however the man is so dense he hasn't noticed he was being mocked for, what, seventy years now?
  • Re:Foolish boy... (Score:3, Interesting)

    by Temsi ( 452609 ) on Thursday April 28, 2005 @12:08PM (#12372934) Journal
    *Anything* is actionable - whether or not it's *winnable* is another matter entirely.

    Exactly, and until the US legal system starts making those who sue and lose, pay for the defendant's legal costs, corporations and others with lots of funding, will continue to use the legal system as a business tool, used for intimidation and career advancement.

    Until the legal system is changed so it applies equally to all people and not just those who can afford a good lawyer, corporations will continue to get away with all sorts of shit, at the expense of our rights.
  • Scare tactics (Score:2, Interesting)

    by edraven ( 45764 ) on Thursday April 28, 2005 @12:36PM (#12373290)
    He wasn't forced to take down his website or change anything in it, as near as I can tell from the article. He was frightened into doing it. From my experience, lawyers for corporations first draft a scary letter telling you what they're going to do if you don't cease and desist. They send this letter regardless of whether they have any legal right to follow through on those threats for the simple reason that people who don't know their rights as well as a lawyer does will often back down. They assume that a lawyer knows the law and won't make threats they can't back up. But why litigate when you can mug some people through the mail?

    Back in the day, I put up a website called "The Saint Peterbilt Steel Erection Church of Christ". For reasons that are lost in obscurity. I received a C&D from lawyers representing Paccar, the company that owns Peterbilt Trucks. They claimed images on the page (which I had made myself) were similar to the Peterbilt logo, and they would take legal action to protect their trademark. Well, I panicked. Then I researched and found out what my rights are. Then I took a look at the images, and decided I could make them look nicer and at the same time a little less like the Peterbilt logo. That served both our purposes, so I went ahead and did it. Then I sent them a letter stating that the site was parody and therefore protected, that I'd made a concession in altering the images to make them less similar to the protected trademark, and that was pretty much all they were going to get. I offered to include a verbal disclaimer on the site if they felt there was a possibility people would get confused and think that Paccar Inc. was a sponsor or somehow affiliated with The Saint Peterbilt Steel Erection Church of Christ. Their response was, "No, that's fine." My site was down for all of... not at all.
  • Re:Foolish boy... (Score:1, Interesting)

    by Anonymous Coward on Thursday April 28, 2005 @12:50PM (#12373475)
    Neither of you are quite right. Parody may be listed as an example of fair use under section 107, but every claimed fair use must be subjected to the 4 factor analysis given in section 107 (just to give an example: though it lists education as an example of fair use, there are nevertheless educational uses that would be unfair, such as distributing entire copies of the book). The fact that the site is not commercial & is an exercise of critical speech is in its favor, but the wholesale use of the graphics is a negative factor (extent of use of CR material). Unfortunately, it is pretty difficult to look at something like this and presumptively call it fair use - particularly when the parody does seem to be a bit subtle...

    As far as the definition of parody being offered up, the one given mentioning confusion is more of a trademark, rather than copyright standard. TM law focuses on likely consumer confusion as the main element in its analysis. Under copyright, parody has a broader definition, which basically translates to using the original material in order to make fun of the author or work itself.

    Though the website may claim parodic use, the flat-out copying is a problem. This doesn't look like something that needed to be filed under the DMCA - standard CR law would have worked.

    WalMart hasn't even filed a TM claim yet. There's going to be domain name issues (Bosley Medical aside) AND in a TM claim, the confusion will be an issue, and it looks pretty bad here...
  • by WarPresident ( 754535 ) on Thursday April 28, 2005 @01:06PM (#12373686) Homepage Journal
    Actually, they were "shut down" over this [scalzi.com]. Well, they crumbled under a C&D to pull the strip, anyway.
  • Freenet? (Score:2, Interesting)

    by Fjornir ( 516960 ) on Thursday April 28, 2005 @01:06PM (#12373689)
    I don't see a dump of this on TFE -- anyone have a copy they can insert?
  • by aphor ( 99965 ) on Thursday April 28, 2005 @02:19PM (#12374591) Journal

    That distinction only makes sense if there is a distinction between logos copied off the web site and logos faithfully reproduced by hand using some graphics software and a pen and tablet. Let's say they looked pretty recognisable, obviously referring to the retail giant, but they were a bit off in many dimensions, and they were an original work? Can a publisher or advertiser push DMCA on an artist if their work gets cut up and pasted into a collage?

    The real issue here is that the DMCA C&D adds more to the art than the simple act of parody! The "CENSORED" graphics are more demonstrative of conflict, which is the real purpose of the art anyway.

  • Re:Foolish boy... (Score:3, Interesting)

    by Phisbut ( 761268 ) on Thursday April 28, 2005 @03:40PM (#12375616)
    Your right, looking at the screenshots, you wouldn't notice that it was a parody until you were reading the articles.

    If you don't read the articles, then you think it's a legitimate WalMart website. Then what? Since the images are WalMart's own images, it doesn't harm WalMart that you see those images, does it?

    It's only the content of the articles that could potentially harm WalMart, but when you read them, you quickly realize that it is a parody, therefore it's no longer copyright infrigement.

    Either way, there's no harm done to WalMart, or at least not in a way that their lawyers can work on.

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