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The IOC's 'Clean Venue' Policy 549

Posted by michael
from the consume dept.
Dave21212 writes "Yes folks, the International Olympic Committee's 'Brand Protection Team' will be protecting against the threat of Advertising Terrorism at the games. According to an MSNBC article, the IOC's Karen Webb states 'Our role is to protect all of our sponsor categories and actively monitor ambush activity.' Restricted items include, flags, umbrellas, shirts, hats, and bags with trademarks of rival sponsors. Unofficial brands can be confiscated and with only Coke allowed on Olympic grounds, this brings new meaning to The Pepsi Challenge!"
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The IOC's 'Clean Venue' Policy

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  • by Anonymous Coward on Sunday August 22, 2004 @11:20AM (#10037960)
    Some major atheletes (like Kim Clijsters) don't go to the olympics because their contract with other sponsors (Fila in her case) doesn't allow so.
  • by daveschroeder (516195) * on Sunday August 22, 2004 @11:26AM (#10038002)
    More information:

    "Advertisers try vaulting over the official games marketers"
    http://www.nypost.com/business/18669.htm [nypost.com] In 1996, Nike was the Cinderella of the Atlanta Olympics. Not invited to the ball, it made sure the shoe fit anyway.

    The sneaker maker handed out swoosh-branded "Just Do It" signs, erected billboards and even built a makeshift sports complex -- leaving the patriotic impression that it was an official Olympic sponsor.

    It wasn't. Archrival Reebok shelled out millions for bona fide sponsorship status. Nike glommed onto Olympic glory in a money-saving ploy known as ambush marketing.

    "For pennies on the dollar, relative to the top sponsors, ambush marketing can be cost effective," said sports marketing expert David Carter. "Many consumers end up rather confused as to who the official Olympic sponsors are."


    For what it's worth, from http://www.libertypost.org/cgi-bin/readart.cgi?Art Num=61113 [libertypost.org]:

    Known as the "clean venue policy", the rules were drawn up by the Greeks and the International Olympic Committee (IOC) to shield sponsors from so-called "ambush marketing" -- an attempt to advertise items during the games without paying sponsorship fees.

    The restrictions on food and drink are intended to ensure that only items made by official sponsors such as McDonald's and two Greek dairy firms are consumed at Olympic venues.

    An official familiar with the restrictions said: "We have to protect official sponsors who have paid millions to make the Olympics happen. There will be cases of individual spectators being allowed in wearing a T-shirt bearing the logo of a rival sports brand but anyone who tries to practise ambush marketing will be removed."


    And the actual list:
    http://www.athens2004.com/en/specAdviceRestricted [athens2004.com]

    The following items and actions are restricted at Olympic Venues:

    Mopeds, bicycles, skates, skateboards

    Electronic equipment of Non-Rights holding Broadcasting Organisations

    Flags of non-participating countries. Flags of participating countries larger than 2x1 meters, banners (larger than 1x1 meters approximately). No banner may be hung in metallic, wooden or plastic poles or frames

    Horns, laser devices and other devices that cause disturbance

    Flag poles, logos, open umbrellas in seating areas, items (T-shirts, hats, bags, etc.) with distinctive trademarks of companies that are competitive to those of the sponsors

    Pirate "Athens 2004" products

    Leaflets, pamphlets, non-approved publications, unauthorised signs and labels, printed material for publishing purposes with religious, political, provocative or obscene content

    Balls, rackets, Frisbees, and similar items, a large number of coins, lighters

    Musical instruments, glass bottles, flasks, iceboxes, ice-bags, thermos, water, beverages, alcoholic drinks and material, in general, of any shape or content, or any other items that ATHOC in cooperation with the Security Authorities in charge, consider to be dangerous or inappropriate

    Food (except for proven medical reasons)

    Animals (except service animals)

    Large items, large bags, suitcases, folding seats, small stools etc. (except in certain events)

    Strollers in seating areas

    Smoking or gambling

    Collection of money for unauthorised purposes

    Use or distribution of clothing and/or any type of material with the intent of advertising, promotion, raising money or making profit through unauthorised means

    Ambush marketing

    Demonstrations of a political or religious nature

    Unauthorised ticket sales

    Unauthorised sale of food

    Unauthorised entry of TV presenters and unauthorised transmission and/or videotaping through transmi

  • by Nos. (179609) <`ac.srrekeht' `ta' `werdna'> on Sunday August 22, 2004 @11:32AM (#10038031) Homepage
    From what I understand, this applies to EVERYONE. They were talking about it on the radio here yesterday. If you're heading to the games, make sure you don't have a Pepsi logo (or pick other competitor to official sponsor) on your clothes, bags, and make sure you don't have one of their products. Hmmm, since VISA is an official sponsor, I wonder if you can pay for anything with your Master Card/Discover/Amex/etc.
  • by perrin (891) on Sunday August 22, 2004 @11:41AM (#10038088)
    That is not so surprising when you consider who runs the show. the previous and long-time IOC president, Samaranch, was a fascist. I don't just mean that as en call-name. He was a member of fascist organizations for 40 years, was an ardent supporter of Franco and was appointed government secretary for sports under Franco's fascist dictatorship.

    The IOC is not democratic nor accountable to anyone, and have always operated in a totally autocratic manner.

    (An a less important but symbolic aside: The torch-carrying tradition was invented by Nazi Germany, who used the games held in Germany 1936 as a huge propaganda event.)

    The games have also been connected to commercial interest since the start. For example, the games in 1900 and 1904 were both side-by-side with large trade fairs.
  • by LostCluster (625375) * on Sunday August 22, 2004 @11:57AM (#10038176)
    Most athletes are used to it. They've always had to obey rules given down to them by their leagues about what they're allowed to wear during competition, and they're also used to having clauses in personal endorcement deals that say they can't be seen in public consuming/using a competitor's product. If an athlete doesn't like those rules, they can just sit out. We're already seeing several noteworthy NBA players refuse to take part in the Olympic basketball competition, and NBA team owner Mark Cuban is suggesting that players on his team stay out because of the risk that an injury that happens in those games that they'd have to play for free might impact their ability to play in the games they're being paid for.
  • Re:My Fear (Score:2, Informative)

    by st0rmshad0w (412661) on Sunday August 22, 2004 @12:12PM (#10038250)
    That's already happened, or have you forgotten the kid who wore a Pepsi shirt to school on Coke day?
  • by Anonymous Coward on Sunday August 22, 2004 @12:13PM (#10038261)
    This post was copied line for line verbatim from another post!
  • by lorcha (464930) on Sunday August 22, 2004 @12:29PM (#10038337)
    I think paragon_au was just trying to get a little attention with that Advertising Terrorism bit. I grepped for "terror" in all the linked articles and did not find it. So where did you come up with that?

    Methinks paragon_au just put that in there to get a rise out of knee-jerk, I didn't RTFA slashdotters. No one "official" ever used the term Advertising Terrorism.

  • Re:Frightening (Score:4, Informative)

    by bstone (145356) on Sunday August 22, 2004 @12:57PM (#10038467)
    What really frosts me about these sponsorship wars is when the sponsors are allowed to pay to keep me from using competing products. I can see VISA paying to be the Olympic sponsor, and getting the resulting publicity, but when they can pay places to NOT take my credit card, it crosses a line.

    Personally, I have a "token" VISA card which is ONLY used when I end up at one of their "purchased" venues (accidentally), and NEVER used anywhere else.

    The fact that they're proud of making these deals ("be sure to bring your VISA card because you can't use American Express"), knowing that they have paid to force me to carry extra credit cards with me, especially in these times of identity theft and credit card fraud where I'd much rather just carry one card and watch it closely, seems to me like it should be illegal.
  • Re:Frightening (Score:3, Informative)

    by Flower (31351) on Sunday August 22, 2004 @01:50PM (#10038752) Homepage
    How in the hell did you get modded insightful for that stunningly simple-minded quip? There are 28 categories of events ranging from gymnastics to sailing (you know that sport with boats.) There are over 202 nations sending 10,500 athletes to compete. The event is televised world-wide whereas most high-school track meets only make a blurb in the local paper. Your nation's prestige doesn't revolve around whether State Finals come off without a hitch.

    WTF? You never heard of Economies of Scale?

  • by sadler121 (735320) <msadler@gmail.com> on Sunday August 22, 2004 @01:51PM (#10038764) Homepage
    Slighty OT, but with the first Oylampics in ancient greece that is exactly how the athletes would compete, in the nude.

    I can just imagine the Christian Fundumentalists in America getting in an uproar if that tradition was continued on today.
  • by void* (20133) on Sunday August 22, 2004 @02:34PM (#10038953)
    I thought he was talking about things like editing out or fuzzifying brand names when uttered in lyrics or when on artist clothing. MTV does that sort of thing all the time.

    An example from a long time ago, Digital Underground's song 'The Humpty Dance' has the lyric 'I once got busy in a Burger King bathroom' - when the video ran on MTV, they edited out 'Burger King' - 'I once got busy in a [silent pause] bathroom'.

    You know, cause McDonald's is an MTV advertiser ...
  • by FleaPlus (6935) on Sunday August 22, 2004 @02:53PM (#10039050) Journal
    As some of you already know, recently an online casino, GoldenPalace.com, put up money to fund the da Vinci project's [davinciproject.com] X-Prize attempt. The project is now known as "The Golden Palace.Com Space Program". It seems that a couple days ago, GoldenPalace.com had some more publicity, with a man in a tutu, with "Golden Palace.com" written across his chest, jumping into the pool during an Olympic diving final [msn.com].

    BBC article link [bbc.co.uk].
  • Re:Name game (Score:1, Informative)

    by Anonymous Coward on Sunday August 22, 2004 @03:30PM (#10039233)
    Special rules. See 36 USC 2205:


    Except as provided in subsection (d) of this section, the corporation has the exclusive right to use -

    (1)

    the name ''United States Olympic Committee'';

    (2)

    the symbol of the International Olympic Committee, consisting of 5 interlocking rings, the symbol of the International Paralympic Committee, consisting of 3 TaiGeuks, or the symbol of the Pan-American Sports Organization, consisting of a torch surrounded by concentric rings;

    (3)

    the emblem of the corporation, consisting of an escutcheon having a blue chief and vertically extending red and white bars on the base with 5 interlocking rings displayed on the chief; and

    (4)

    the words ''Olympic'', ''Olympiad'', ''Citius Altius Fortius'', ''Paralympic'', ''Paralympiad'', ''Pan-American'', ''America Espirito Sport Fraternite'', or any combination of those words.
  • by Eevee (535658) on Sunday August 22, 2004 @04:15PM (#10039436)
    Using "Coke day" "Pepsi shirt" school gives you a page full of relevant results [google.com].
  • by Kaiwen (123401) on Tuesday August 24, 2004 @10:42AM (#10056881) Journal
    If Kaiwen is right about this policy, then this is indeed quite disturbing behaviour by the IOC.

    http://www.taipeitimes.com/News/archives/2002/02/1 5/0000124045 [taipeitimes.com]

    The above link is to an article describing incidents of Beijing officials pestering US citizens during the SLC Winter Games two years ago over display of the Taiwanese flag on private property, as well as the incident I mentioned earlier involving some friends who were detained in Atlanta for attempting to wear T-shirts bearing the Taiwanese flag at an Olympic event. From the article:

    "This business goes back to the Atlanta Summer Games [in 1986] when a few Taiwanese students went to the Games sporting shirts that bore the national flag. They were stopped and were told to remove or reverse the shirts. They refused and I believe they were arrested," [Team Taiwan spokesman Sam] Huang said.

    Lee Kaiwen, Taiwan

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