WhenU Spams, Breaks Google's 'No Cloaking' Rule

stev_mccrev writes "Harvard Student Ben Edelman released this report documenting at least thirteen web sites operated by WhenU (the spyware company who recently sued Utah) that use cloaking to fool search engines into higher rankings. WhenU was dropped by Google and Yahoo! on May 12; on May 13, WhenU CEO Avi Naider confirmed the accusations, but added that the questionable practices were the work of its heretofore undisclosed search engine optimization (SEO) firm--which, he said, was promptly fired following the news." (Here's a link to Edelman's previous reports on WhenU's activities.)

Why This Matters

[bedelman]

I think this is a bigger deal than folks here have recognized:

1) It's not often that Google and Yahoo and MSN take public action against those who break their rules. There's surely lots of cloaking going on in the world, but most of it seems to go undetected, or at least unpublished, by search engine staff. Conversely, I gather it's rare for a company as big as WhenU to try cloaking -- most cloakers are somewhat smaller, somewhat less established, and have somewhat less to lose (can just set up shop on some new domains if their old domains get excldued from search engine results).

2) My research indicates WhenU has been engaging in a pattern of search engine smapping. There's the cloaking, described above. Then WhenU copied some dozens of articles to more than a dozen WhenU web servers -- without statements of authorization to reproduce, and without even copyright notices. (One publisher confirmed that the article copies were unauthorized.) What to make of this? Again, I believe, the best interpretation is a desire to manipulate search results to boost availability of pro-WhenU content at the expense of critics, search engine rules and copyright law notwithstanding. Details at http://www.benedelman.org/spyware/whenu-copy [benedelman.org].

3) WhenU has other bad practices of note. See my release of last week: WhenU Violates Own Privacy Policy [benedelman.org]: WhenU has been telling users that its software "doesn't collect or send your browsing activity anywhere" when, in fact, it does. My site has screen-shots, HTTP logs, etc.

Ben Edelman
benedelman.org [benedelman.org]

Re:Spam i can handle

[base3]

It's not legal. The proof of this is that if you or I wrote an application to do the same thing, we would be thrown in prison. But corporations can push this crap with impunity for some (cough, bribes, cough) reason.