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MPAA Funds School Programs In Copyright Dogma 514

Matthew Skala writes "This article from the Boston Globe describes the 'What's The Diff?' program, in which U.S. students and teachers can win prizes by learning to endorse the MPAA's version of copyright law. They're using volunteer labour from Junior Achievement - not an organization I would have expected to see doing this kind of thing. I guess I'll have to move its card over in my mental Illuminati: New World Order game."
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MPAA Funds School Programs In Copyright Dogma

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  • Dogma (Score:2, Offtopic)

    by Tribbin ( 565963 )
    Something that is accepted as the truth without proof.
    • Re:Dogma (Score:3, Insightful)

      "Something that is accepted as the truth without proof."

      School is all about dogma. "Swallow this and then regurgitate it at exam time."

      The merchants of cool (do what we say, it's cool) are all about dogma. Of course they will try to use it to modify our behavior, it usually works quite well.

      It's ironic that teachers/schools routinely push "fair use" to the breaking point. So, will the kids listen to the short-lived spew from MPAA, or will they learn by watching their teacher's example?
  • by Space cowboy ( 13680 ) * on Sunday April 25, 2004 @01:31PM (#8965790) Journal
    Yet Darrell Luzzo, senior vice president of Junior Achievement, defends the industry's antipiracy program by saying it's not meant to cover all aspects of copyright law. Rather, the idea is to encourage student debate. ''We are learning ways to enhance classroom discussions."

    I don't know, back in the dim and distant past when I were a lad, it was considered harmful to use brainwashing and coercion in education. I guess that's the price you pay for progress though. I hear they're moving onto aversion therapy next - "just put this down your pants lad, no it doesn't matter where, trust us, we know what we're doing..." ZZZAAAPPP

    Doesn't this also count as political education - I mean the MPAA/RIAA are making a big deal about buying senators and so on to fight their "cause". You'd have thought they couldn't have their cake and eat it!

    Oh well, it's a damn sight better than the UK at the moment anyway, with the mad blind fascist Josef Blunkett attempting to ID all and sundry :-( Think yourselves lucky as they ZZZAAAPPP you...

    Simon
    • by nelazul ( 669259 ) on Sunday April 25, 2004 @01:39PM (#8965844)
      I don't know, back in the dim and distant past when I were a lad, it was considered harmful to use brainwashing and coercion in education.

      I Pledge Allegiance to the flag of the United States of America and to the Republic for which it stands, one Nation under God, indivisible, with liberty and justice for all.

      • by Anonymous Coward on Sunday April 25, 2004 @01:58PM (#8965974)
        I Pledge Allegiance to the flag of the United States of America and to the Republic for which it stands, one Nation under God, indivisible, with liberty and justice for all.

        What's weird is that I actually use to believe those words, but now that I'm an adult it's like Santa and the Easter Bunny. What happened? Where did I lose faith and why? Are those corporate liars proud of the fact that they made me doubt those words?

        ...with liberty and justice for all.

        Say it again... slowly... with feeling.

    • by sn2k ( 749579 )
      Doesn't this also count as political education
      It isn't political because the program is simply teaching people what the law is. You can go into a school and teach that abortion is currently legal but you can't go into a school and say abortion is morally justified.
      • by bnenning ( 58349 ) on Sunday April 25, 2004 @02:48PM (#8966366)
        It isn't political because the program is simply teaching people what the law is.

        No. From the article: "Students learn to repeat the program's motto: 'If you don't pay for it, you've stolen it.'" That's just wrong for too many reasons to count.
        • This is seriously disturbing. As a JA volunteer myself I haven't seen this material made available here in MN. It must not be in all markets (either that or maybe our local organization has more sense than other regions). This would seem to be in direct conflict with the business ethics class we teach. I'm not volunteering my time to tote someone's agenda. I'm going to dig and see what the deal on this is....


          • On this propoganda piece, get them to send you the stuff, then turn it around on them, show how they were trying to use and abuse the kids (examples such as mnemonics used as a conditioning agent, using imagery to invoke an emotional reaction not in line with reality,use of word "piracy", leaving out the fact they have been busted and convicted many times for payola bribery, collusion industry wide to fix prices at obscene profit levels, abuse of the artists with loan programs based on unreasonable expecta
      • by abe ferlman ( 205607 ) <bgtrio@ya[ ].com ['hoo' in gap]> on Sunday April 25, 2004 @02:54PM (#8966402) Homepage Journal
        But I'd bet that it's illegal to lie to students about what the law is. How much do you want to bet that the MPAA flack has a, shall we say, self-interested opinion about the breadth of fair use rights that conflicts with the holdings of the Betamax case?

  • by Kulaid982 ( 704089 ) on Sunday April 25, 2004 @01:32PM (#8965793)

    "We don't need no education, we don't need no thought control"
  • by Anonymous Coward on Sunday April 25, 2004 @01:33PM (#8965804)
    Schools teaching kids that stealing is wrong. What is the world coming to?
    • by Anonymous Coward
      Because there is this thing called Fair Use the media mobsters are hell-bent on demolishing.

      You can tape shows off the air and swap them with your friends.

    • by Anonymous Coward
      The complaint isn't that schools are discouraging stealing, the complaint is that schools are allowing organizations to define to our children what stealing is. That's why the poster said they were teaching children their "version of copyright law".
  • Outrageous (Score:3, Insightful)

    by Rikus ( 765448 ) on Sunday April 25, 2004 @01:35PM (#8965824)
    What the hell? They're going to just start exploiting schools in order to dump their brainwashing propaganda on young people? Does anyone else think this is completely ridiculous?
    Sure, they would be talking about something which is illegal, but that doesn't make this right. The children and parents should have time to discuss things like this and make their own decisions, without being misguided by the people who want to make money.
    It sort of reminds me of this "War on Drugs", except the "War on Drugs" is actually more reasonable.
    • by benna ( 614220 )
      NOTHING is less reasonable than the war on drugs!
    • Re:Outrageous (Score:5, Interesting)

      by GoofyBoy ( 44399 ) on Sunday April 25, 2004 @01:49PM (#8965905) Journal
      Actually this would only effect really dumb sheep-like teens.

      The smarter ones;
      1. Will see the $ advantages of downloading stuff.
      2. Will question what teachers feed them ("Is it stealing?" or "Is this worse than speeding like everyone does?" or "Don't we have something better to do?")
      3. Will just do it for the cash and prizes but not really believe in it.
      4. Will just see through corporate crap and start to make fun of it.
      5. Will look at the arguments against stealing from the pockets of artists and ask themselves "Does this person look like he/she is hurting?"

    • Re:Outrageous (Score:5, Informative)

      by dbarclay10 ( 70443 ) on Sunday April 25, 2004 @01:49PM (#8965906)
      What the hell? They're going to just start exploiting schools in order to dump their brainwashing propaganda on young people? Does anyone else think this is completely ridiculous?
      Sure, they would be talking about something which is illegal, but that doesn't make this right. The children and parents should have time to discuss things like this and make their own decisions, without being misguided by the people who want to make money.

      Actually, they're brainwashing kids into thinking that things which aren't illegal actually are (fair use). Read the article.

      • Re:Outrageous (Score:5, Insightful)

        by TheLoneDanger ( 611268 ) on Sunday April 25, 2004 @03:13PM (#8966519)
        Actually, they're brainwashing kids into thinking that things which aren't illegal actually are (fair use).

        Yup, and this is why it is so frightening. If all you know about rights is what some corporation tells you, if you don't know what your rights actually are, then do they even exist? Not for you they don't.

        Your kids are being fed to corporate interests, who are trying to prevent them from really understanding what rights they have. This here is an actual threat to liberty. When does the bombing campaign start?
    • Re:Outrageous (Score:5, Interesting)

      by danila ( 69889 ) on Sunday April 25, 2004 @02:23PM (#8966151) Homepage
      This is no longer outrageous. You can try it too if you have the money. The society no longer thinks this is ridiculous, they think it's alright, because the corporation is doing it (technically MPAA is not a corporation, but you get my point). Want to promote genetic engineering and stem cell therapy - fund some biology lessons. Want to oppose genetic engineering and stem cell therapy - fund some biology lessons. All you need is money. And political power (just in case), which can be bought rather cheaply.

      What the USA needs is a bunch of revolutionaries (soon to be branded terrorists), who would compensate their lack of money with personal energy and motivation. Kind of another King. EFF is not adequate to the threat, they are too soft. Someone should start a militant wing of EFF, with bombs, assassinations, self-immolations and stuff. This isn't some radical idea - everyone is doing it (IRA, Al Quaeda, etc.) - a front (party, organisation) for legitimate action and a group of fighters.
      • Re:Outrageous (Score:5, Insightful)

        by mkro ( 644055 ) on Sunday April 25, 2004 @04:38PM (#8967122)
        - Sir, have a look at this comment from "danila".
        - Oh dear. I see here that he gained three watchlist points just last week. For this we have to give him, hm.. say five additional points.
        - 75 points, that just tipped him over the scale for manual phone monitoring, sir. Do you really think that is called for? The sampled transcripts from his previous calls and letters...
        - Now, now, lad. We can't be too careful these days. Before we know it we might have him sitting in a clock tower with a rifle.
    • Re:Outrageous (Score:3, Interesting)

      by RogerBacon ( 749267 )
      For heaven's sake, the grade school/high school propaganda/social engineering bandwagon pulled out of town ages ago. The MPAA isn't starting this, it has been going full steam for decades at least.

      Don't believe me? So go search the internet for "lesson plans" together with "homosexual" or "lesbian" or "transsexual" or "ecology" or "GLEN" "animal rights" or "immigration" or "zionism" or "Israel" or "civil rights" or "hate speech" and you will find thousands of propaganda sites just stuffed with free propa

    • by Patrik_AKA_RedX ( 624423 ) on Sunday April 25, 2004 @03:19PM (#8966559) Journal
      Outrageous? No, I think it's funny. I already can see this happening: MPAA/RIAA henchman spends 2 houres trying to brainwash the kids. "Any questions?" he asks. One of the students raises his hand and asks: "What was the URL of that Kazaa-program again?"
  • "Students learn to repeat the program's motto: ''If you don't pay for it, you've stolen it."

    That is so incredibly wrong I don't even know where to start.

    Have I stolen the contents of the Harddrive on my linux box?

    Have I stolen the concerts I downloaded from etree?

    Have I stolen the toys I picked up at the last trade show I went to?

    And the worst part is that young kids are really prone to being manipulated and indocternated.
    • by Anonymous Coward on Sunday April 25, 2004 @01:41PM (#8965856)
      > "Students learn to repeat the program's motto:
      > ''If you don't pay for it, you've stolen it."

      Ahem, if I *tried* to pay my gf for sex she'd more more than a little P.O.ed. ;-)
    • by c0dedude ( 587568 ) on Sunday April 25, 2004 @01:44PM (#8965875)
      And perhaps more troubling, god forbid if I make something for myself. Innovation is doubleplusungood.
    • by dasunt ( 249686 ) on Sunday April 25, 2004 @02:00PM (#8965991)

      "Students learn to repeat the program's motto: ''If you don't pay for it, you've stolen it."

      That is so incredibly wrong I don't even know where to start.

      Don't forget: "...students are asked to write an essay 'to get the word out that downloading copyrighted entertainment is illegal and unethical,'"

      Its so easy to find an example [machinaesupremacy.com] of copyrighted music free for download that isn't illegal.

      If they had this program when I went to school, I'd probably have been suspended for subversion.

    • by jelle ( 14827 ) on Sunday April 25, 2004 @02:11PM (#8966073) Homepage
      - Is everybody stealing FM radio and over-the-air TV broadcasts?

      - What if somebody gives you something?

      - Are we stealing slashdot bandwidth and diskspace by posting here?

      - Did anybody steal the sunshine on their faces, or the air they breathe?

      - And, are the kids paying for this MPAA-sponsored class?

    • by spellraiser ( 764337 ) on Sunday April 25, 2004 @02:23PM (#8966152) Journal

      This is the kind of stuff that makes me want to just rant and rant. I will, however, try to restrain myself.

      The most important question here, in my view, is this: Why the hell are corporations and 'business groups' teaching classes to kids anyway? Well, obviously because they see an advantage in it. So let me rephrase that: Why the hell are they allowed to do this? This is basically nothing more than advertising delivered directly at the kids, and hey, get this: They can't ignore it, because it's happening in their school, which they are legally required to attend!

      There is something fundamentally wrong when publically funded, mandatory education is subsidized by private corporations in order to spread their own agendas. And 'best' of all, it's usually the poorest schools that end up simply needing to do something like this, just to afford basic necessities.

      Allright, so this has probably been a rant. But it needed to be said. Just one more thing: Just how is this class learning? How can anything so biased, so value-laden, be classified as learning? I for one, am obviously a little to unimaginative to see that ...

    • The Three R's (Score:3, Insightful)

      Wait isn't education suppose to be about teaching students the basic skills of living? I agree that the theft of music etc. is excessive.
      Except...

      a)there is evidence that theft of music has a minimal negative effect, and might even have a possitive effect.

      b)companies should not have the right to engage in vigilanty justice.

      c)companies should Not dictate to our education system.

      d)the statement that theft of music will lead to a world w/out music is the most ridiculous lie I've ever heard.

      What hap

    • "Students learn to repeat the program's motto: ''If you don't pay for it, you've stolen it."

      That is so incredibly wrong I don't even know where to start.

      Hold on guys, this isn't the argument to put forth. The response will simply be "we're talking about downloading of copyrighted content, not stuff that's given away."

      Focus on this instead: The MPAA (or the RIAA for that matter) does not have the proper view of when something is paid for. For example, they equate the increase in CDRs sold as an inc

  • Using children? (Score:4, Insightful)

    by dhasenan ( 758719 ) on Sunday April 25, 2004 @01:38PM (#8965831)
    Is it just me who is sickened by the use of middle school students? You can't claim it's part of a broad legal education such as most citizens should have; they're not teaching them about anything but media piracy. And why would any school allow a special interest like that to "educate" middle school children?
    • Because the special interest has lots of money? Come on, we're talking about schools here. Most of them are probably so underfunded that they'd paint their classrooms red-green-blue-yellow and have their students say "All Hail Bill Gates!" every morning if they got twenty bucks for it.
  • Just like DARE! (Score:5, Insightful)

    by mrpuffypants ( 444598 ) * <mrpuffypants@gmailTIGER.com minus cat> on Sunday April 25, 2004 @01:38PM (#8965833)
    When I went through school DARE was just getting started. Everybody was jumping behind it as a way to target kids right in the classroom early-on and say "Don't do drugs." However, DARE has been an awesome failure. Some of the buggest potheads that I know sat right next to me in those classes, parroting the lines that "Officer Jim" told us.

    I believe that this program will have similar results; Little Suzie says "I'll never download, that's bad" at school then goes home and gets the whole new Britney Spears album because, ya know, it's free!

    Also, this part is particularly interesting:

    The ''fair use" doctrine allows the public to use copyrighted material for educational purposes. One can use another's work to parody, review, or critique that material. You can even legally swap material, as long as it's not for commercial gain, said Seltzer. ''People tape movies on their VCRs and swap it with friends without getting arrested for piracy," she said.

    so, by that logic, all P2P is legal. I'm not getting any commercial by sharing files out, nor are the people that I download from. What's the diff in having 3 friends that swap movies off HBO or 3 Billion friends swapping some AC/DC albums?
    • Re:Just like DARE! (Score:4, Insightful)

      by Coryoth ( 254751 ) on Sunday April 25, 2004 @01:50PM (#8965913) Homepage Journal
      Programs like this target the mediocre kids. Smart kids just don't fall for this crap. Dumb kids happily say "I'll never download illegal stuff" and then go and download stuff because the whole concept never connects for them. Just because there are large groups of kids for which this program will fail miserably does not mean the program will not have a notable effect on a decent percentage.

      I wouldn't be too quick to say that this sort of thing will fail - programs like this can work remarkably well on a resonably large percentage.

      Just look at how well fnord other schemes fnord have fnord worked.

      Jedidiah.
    • by Anonymous Coward on Sunday April 25, 2004 @02:00PM (#8965987)
      at my school.. the cop from DARE passed around 3 joints to show everyone... and he said "if i dont get all three of these back this schools getting locked down and everyones getting searched till i find it.." and like 30 minutes later when everyone got to see 'em and they got passed back the cop had 4

      --www.bash.org
    • Re:Just like DARE! (Score:3, Insightful)

      by LordNimon ( 85072 )
      so, by that logic, all P2P is legal. I'm not getting any commercial by sharing files out, nor are the people that I download from. What's the diff in having 3 friends that swap movies off HBO or 3 Billion friends swapping some AC/DC albums?

      There's a huge difference, and because people like you don't realize that, the MPAA feels the need to educate children in copyright laws.

      When I "share" my taped movie with a friend, I am giving him my only copy of it. While he has the tape, I don't have it, therefore

    • by vena ( 318873 ) on Sunday April 25, 2004 @02:31PM (#8966234)
      What's the diff in having 3 friends that swap movies off HBO or 3 Billion friends swapping some AC/DC albums?

      2,999,999,997 people.

      *snicker*
  • by MntlChaos ( 602380 ) on Sunday April 25, 2004 @01:39PM (#8965845)
    There are two issues the industry is facing. The first is piracy, where people sell illegal copies of movies at a lower cost and give no compensation to the producers. The second is downloading, where consumers want to see a movie (probably poor quality) before plunking down $20 to buy the DVD. The one that costs the industry money is the first, not the second. But they're addressing the second. It seems like this program is counterproductive. Instead of getting people to reject piracy, they're trying to get people to reject downloading. This is a message that is more likely to get ignored, and as a result people are more willing to pirate movies. After all, "if I'm breaking the law already, I might as well make some money off of it"
  • This is great... (Score:2, Interesting)

    by helpfulcorn ( 668048 )
    This is as bad as that swill known as channel one that is pumped into classrooms for 10 minutes everyday. I just can't wait until they start a program to convince school students that the TCPA is a great idea.
  • by Faust7 ( 314817 ) on Sunday April 25, 2004 @01:39PM (#8965847) Homepage
    Kids are some of the sneakiest people alive. (This is not open for debate. We were all kids once.)

    Even little ones are all over music/movie piracy. They already know the thrill of getting something for free rather than asking your parents to buy it.

    That thrill and the associated material benefit far outweighs anything the RIAA/MPAA or teachers can do to endorse a strict policy of legal distribution.
    • by dasunt ( 249686 ) on Sunday April 25, 2004 @02:05PM (#8966038)

      Kids are some of the sneakiest people alive. (This is not open for debate. We were all kids once.)

      This is open for debate. Just because you were a sneaky kid doesn't mean that I was.

      When I was a teen, there were always those adults who were hell-raisers when they were my age. They'd look at me with a 'knowing' eye and tell me that I couldn't fool them, they were a kid once.

      I didn't like it then, and now, that I'm an adult, I still don't like it.

      I didn't drink, smoke, or do drugs as a teen. I didn't lie to my parents or steal. I had good grades, and obeyed the law.

      Stereotypes are bad, no matter who they are applied to.

      • by An Onerous Coward ( 222037 ) on Sunday April 25, 2004 @05:41PM (#8967586) Homepage
        As someone who lived basically the same life, I have one word for you: BOOOOOOOOO-RIIIIIIIIIIIING!

        I spent my whole childhood thinking that rules were there for a reason. Rules were there to protect us, to keep us safe from terrible dangers, and to keep us working towards becoming the best people we could possibly be. To me, rule-breakers were slime. They were worse than slime. They were violating the Great Social Contract that kept everyone from setting fire to old ladies and blowing up kittens.

        After high school, I joined the Army. Learning a whole new and intricate set of rules was an interesting experience. I followed the rules dutifully, but ninety percent of the rules governing soldiers in Basic Training are there solely for the purpose of teaching the soldiers to obey without questioning. The need for that obedience is understandable in some situations. The military is just one of those places where sometimes lives depend on swift, coordinated action.

        But in the end, I realized that sometimes the rules were wrong, arbitrary, self-serving, or simply lacking in coherence. Sometimes the process by which the rules are made exhibits the same flaws. Enforcement was either non-existent or arbitrary, and breaking them was more than merely harmless; sometimes it was the only way to get things done.

        About the same time, I was becoming aware of the effects of being raised in an extremely rule-oriented religion.

        Unquestioning obedience is fine for four year olds. But as soon as possible, kids need to be given explanations for the rules, to the best of their ability to understand. If they don't learn the difference between good rules* and bad rules**, then we're all doomed. The whole democracy thing doesn't work if everyone just does what they're told.

        I worry almost as much for the kids who follow the rules compulsively, and are afraid to do anything without explicit permission, as I do for the ones who go around vandalizing and stealing out of boredom. I like the kids who creatively push the limits, game the system, and question those who wield power over them. Especially if they show some level of judgment about the actions that will do real damage, as opposed to the ones that merely make things more interesting.

        * Don't set fire to old ladies. Never give your passwords out.

        ** You must request permission to go to the bathroom, and be back in precisely three minutes.
  • I say take the lesser of the two evils. What's better, attempting to brain wash 12 year olds, or suing them? I'd go with the brain washing, then at least the smart ones will survive.
    • INSIGHTFUL??! You'd rather brainwash kids than arrest them? That's utter bullshit! Arresting small kids has given the industry a bad image and, at least, the kids still have their brains and some capacity for reason. How dare anyone taint our young kids' minds with coporate propaganda? I grow sick at the thought that our children might be programmed like little corporate drones to believe their bullshit. The industry can't completely subvert american ideals because it is politically and socially unacc
  • Hmmm.... (Score:5, Funny)

    by c0dedude ( 587568 ) on Sunday April 25, 2004 @01:41PM (#8965861)
    Coming Soon: The Junior Anti-Piracy League?

    Orwell is teh r0x0rz.
  • by JoshuaDFranklin ( 147726 ) * <joshuadfranklin@NOSPAM.yahoo@com> on Sunday April 25, 2004 @01:42PM (#8965863) Homepage
    What we have here is a collision of the educational realm, where "content" needs to be "distributed" to students with maximum learning, and the entertainment realm, where content needs to be distributed to consumers with maximum profit.

    What they need is a presentation on how to create content that can be legally shared (history of GNU, Creative Commons, and so on).

  • by harlows_monkeys ( 106428 ) on Sunday April 25, 2004 @01:44PM (#8965877) Homepage
    There is copyright law, and then there is wishful thinking ("Hey, since it is soooooo easy to download this stuff, it should be legal").
  • I wonder. (Score:3, Interesting)

    by mcc ( 14761 ) <amcclure@purdue.edu> on Sunday April 25, 2004 @01:45PM (#8965878) Homepage
    If Junior Achievement recieved sigificant feedback from "concerned parents" who do not approve of an supposedly neutral and exists-for-the-benefit-of-minors organization like Junior Achievement being used as a hired hand for the PR firms of corporate interests and would as a result in the future not consider Junior Achievement to be an organization they would want them or their children affiliated with... do you think that might cause them to rethink things perhaps?

    I mean, this is of course just hypothetical, since after all, how many slashbots actually have kids :P
  • by pdcryan ( 748847 ) on Sunday April 25, 2004 @01:47PM (#8965891) Homepage
    Yet Darrell Luzzo, senior vice president of Junior Achievement, defends the industry's antipiracy program by saying it's not meant to cover all aspects of copyright law.

    Of course it doesn't cover all aspects of copyright law. They seem to have forgotten about section 107 (fair use).
  • by zymurgy_cat ( 627260 ) on Sunday April 25, 2004 @01:50PM (#8965920) Homepage
    I propose that this will be as effective as the war on drugs. Sure, some kids will write their essays, get some free stuff, and the salespeople, uh, I mean, volunteer educators, will feel as if they did a good job.

    But consider the following:

    1. Low income children do not have the access to computers and network connections that more well-to-do children have. I doubt, therefore, that they're reaching their target audience.
    2. What's more effective at influencing behavior, some JA instructor or your cool friends giving you a copy of the latest hit song/album that they ripped off the net?
    3. One sided propaganda campaigns may make people feel good, but they gloss over serious issues (ie, copyright, fair use, etc) and end up breeding a ridiculous environment in which people claim to want such rules and laws yet break them anyway.

    All of this sounds a lot like the war on drugs. We have our "just say no" campaigns in schools, celebrities tell us to stay off the drugs, and we make all these claims about how bad drugs are for you while ignoring or outright suppressing the truth about their effects as we trample civil liberties. And just how effective is that?
  • by MisterLawyer ( 770687 ) <mikelawyer AT gmail DOT com> on Sunday April 25, 2004 @01:54PM (#8965950)
    Matthew Skala writes "This article from the Süddeutsche Zeitung describes the 'What's The Diff?' program, in which German students and teachers can win prizes by learning to endorse the Nazi Party's version of social law. They're using volunteer labour from the Hitler Youth - not an organization I would have expected to see doing this kind of thing. I guess I'll have to move its card over in my mental Illuminati: New World Order game."
  • Honestly... (Score:3, Insightful)

    by zors ( 665805 ) on Sunday April 25, 2004 @01:56PM (#8965960)
    ...I don't really see what exactly inherently outrageous about this. Granted, its a slippery slope, having unions finance educations...but come on, who can really defend pirating whole movies? Dont give me that shit about "its not worth 10 bucks to see it in a theatre or the 20 bucks for the DVD," either. If you don't want to PAY for something, you dont deserve to have it. And if you have an honest problem with the pricing system, then refuse to pay. Just because you might think a car is over expensive doesnt mean you just jack it and ride, do you? (And of course i'm referring to blatantly luxury items like movies.) The bottom line here is that most people just dont have any respect for other people's work. And thats where it's really at, respecting another person's product enough to, if not purchase, then at least not blatantly steal. Just because something is in an easily transferable medium does not mean that it should be free. Thats bullshit.
    • Re:Honestly... (Score:5, Insightful)

      by jimicus ( 737525 ) on Sunday April 25, 2004 @03:10PM (#8966493)
      Technically you're quite correct. But what annoys me (and, I suspect, many Slashdotters) is the following:

      1. Mass-produced CDs have a unit cost of a couple of pence/cents.
      2. Many musicians never get signed to a major label, and thus never get any of their music in stores or on the radio.
      3. The musicians who are signed to a major label are sidelined by whatever the label thinks will sell - eg. Britney Spears.
      4. The label charges the artist for the privilege of advertising & distribution. So much so that in order to make $1,000,000 the artist may have to pay various suits $900,000.
      5. The Internet eliminates parts 2-4 - if you want to ensure everything's fair, a bunch of artists could easily set up some sort of a "co-operative" to market their songs over the web, charging a nominal fee for the song and giving most of it for the artist, only keeping a relatively small amount back for bandwidth and system maintenance. The only reason this hasn't happened more is the dot-com boom has taught us that such things are very difficult to market successfully.
      6. The RIAA is well aware of point 5. If it actually takes off, their entire business model evaporates.
      7. The RIAA is therefore doing everything in their power to prevent this from happening. Brainwashing people that "MP3s are Evil!" is vital to this.
  • Effective teaching (Score:5, Interesting)

    by Anonymous Coward on Sunday April 25, 2004 @02:00PM (#8965993)
    I think that one of the problems with this sort of thing (referencing mainly from drugs are bad things) is that just just block it out. Its like advertising- im not saying adverts never effect me, but the average person sees what, several hundred adverts a day? 99% of them they just ignore.

    I remember one time in high school (several years ago) we had a policeman come in to talk to us about drugs. He actually talked to us sensibly, rather than enforcing a "drugs are evil and if you use them youll go to hell" idea.

    I cant rememeber most of it, but I do remember 2 things he said: (which is pretty impressive)

    a) if you want to do drugs, fine. Do NOT do heroin and cocaine. They will fuck you up.
    b) Dont inhale sprays. Some girl sprayed aerosol directly into the back of her throat, and the cold caused her throat to contract and she suffocated.

    So there you go. Teaching kids the IMPORTANT things, rather than blanket bombing everything you dont like.
  • Daria-ism (Score:5, Insightful)

    by Alsee ( 515537 ) on Sunday April 25, 2004 @02:10PM (#8966068) Homepage
    School Principal: Well, it's been four weeks and I'd say we've done a stellar job of making Ultra Cola available to our students.

    Marketdriod: Well, you might say so, and I'm sure I'd agree with you but unfortunately that won't hold up in court.

    School Principal: Huh?

    Marketdriod: The idea wasn't making the product available to the students. It was making the students available to the product. The Ultra Cola people say your sales aren't what they should be. You do want to make your quotas, don't you? Or the school won't get that nice big check.

    The schools aren't making a lesson available to the kids.
    The schools are making the kids available to the lesson.

    -
    • Re:Daria-ism (Score:3, Insightful)

      by Rikus ( 765448 )
      The schools aren't making a lesson available to the kids.
      The schools are making the kids available to the lesson.


      I couldn't have thought of a better way to put it. This isn't about education, it's about "teaching" the potential market to think a certain way. And what better place to find a bunch of little market-units than in a school?
  • by mscdex ( 774392 ) on Sunday April 25, 2004 @02:11PM (#8966075)
    Don't copy that floppy! [bordergate...otocol.net]
  • by toriver ( 11308 ) on Sunday April 25, 2004 @02:18PM (#8966113)
    MPAA, is that the organization which represents the movie studios that are constantly copying the plots etc. of each other? The "let's make a James Bond movie with Vin Diesel and call it XxX" guys?

    Bah.

    What next, will they have NAMBLA come and tell the kids their interpretation of age-of-consent laws? How about letting the KKK educate the kids about how laws regarding blacks should be?
  • by sabNetwork ( 416076 ) on Sunday April 25, 2004 @02:18PM (#8966118)
    The students played roles such as ''The Film Producer," ''The Starving Artist," and were asked questions such as ''Has anyone ever copied your homework? How did this make you feel?"

    Do they have one kid dress up in a suit, steal everyone's money, and drive away in a Porsche? Because we need a Jack Valenti.

    --
  • As the man said... (Score:5, Insightful)

    by Rumagent ( 86695 ) on Sunday April 25, 2004 @02:20PM (#8966132)
    I belive it was Noam Chomsky that said: "Education is a system of imposed ignorance"

    I used to disagree...
  • Industry reaction (Score:3, Interesting)

    by cdrguru ( 88047 ) on Sunday April 25, 2004 @02:22PM (#8966143) Homepage
    OK, you can say this must show how desperate they are.

    I think a different view of this is that if a generation of children is allowed to grow up thinking that music, movies, software and anything else they can find on the Internet is there for the taking we are looking at some fundamental changes in both our way of life and our economy. And this applies not just to the USA but to Europe, Australia and (probably) Japan as well.

    For example, what use is there in having a library when all books are free? Why would anyone donate books to a library or check off a box when the vote to fund a library with more tax dollars? Assuming the library actually pays for their books, music, art and so on, wouldn't we have a generation of people just thinking that was stupid?

    Folks talk about how buying music is funding an obsolete distribution model and nothing really goes to the artist. Fine - if you have a high-speed Internet connection, maybe you can make the decision to "only download" music and never buy another CD. What if you don't have that connection? What about the folks that need to spend that $50 a month on food rather than the Internet? There are still a large number of people (more than 50% in the US I believe) that do not have access to the Internet at all at home or work. Sure, they can go to the library - but I thought we were closing the libraries as obsolete anyway.

    I think there are a lot of issues here before it can be assumed that physical distribution is obsolete.

    Anyway, if we aren't to raise an entire generation thinking that anything that can be distributed digitally should be free, then it makes sense that eventually all industry groups associated with anything covered by copyright will be promoting their cause in schools and anywhere else they can get a forum. This is their last hope for the future, folks. If they cannot succeed in convincing people that their ownership/property rights/copyright/whatever means something then we need to start figuring out what the effects are going to be and how to deal with them right now. All I've seen here is the blanket assumption that

    • There will be no serious effects
    • Artists will be compensated, somehow.
    • Creative works will still get made for the joy of doing it, not for some dirty profit.
    • Maybe there will be no effects at all...
    I think we need to think this through a lot more before deciding this. The potential consequences are there and some discussion of how to adapt is worthwhile.
  • by nurb432 ( 527695 ) on Sunday April 25, 2004 @02:25PM (#8966175) Homepage Journal
    And in 2 generations its heresy to say it used to be round.. The MPAA isn't the only organization doing this. So much of our history and future concepts of right and wrong are being perverted by teachings to the children. They are in it for the long haul.. and we must all be always diligent to teach our children the real truth..
  • by parcel ( 145162 ) on Sunday April 25, 2004 @02:28PM (#8966216)
    To quote JA:

    "Tell what you liked, didn't like, would like to see more or less of, whatever is on your mind."

    Guestbook here [ja.org].
    • Somebody please moderate the parent comment - it contains a link to the JA guestbook where you can leave comments on this. Failing that - the link is here:

      http://www.ja.org/about/about_res_guestbk.shtml#

      If you leave comments concerning the issue on their own site it's more than likely to have at least some chilling effect on their policy and might even cause JA support to be removed from the classes making them at the very least a little less effective.

      Remember: indoctrination and questionable ethics
  • Nothing new (Score:5, Insightful)

    by poptones ( 653660 ) on Sunday April 25, 2004 @02:30PM (#8966225) Journal
    As a schoolchild of the sixties I can assure you "brainwashing" is nothing new at all.

    Anyway, I don't see anything new here at all. Yeah, there's way too much corporate influence in the classroom - so let's talk about all those schools that have replaced milk machines and cafeteria lines with soda and sandwich vending machines and made the Nike swoosh part of their campus decor.

    When I was in the sixth grade I was grounded from recesses for weeks because I started a petition for longer recesses. an innocent bit of play snowballed within a day and soon there were dozens of handwritten copies of my petition circulating in classrooms. When they found out it was me who started it, rather than take the opportunity to demonstrate real world governenace, I instead got a lecture and made to write something stupid like "I will not create disturbances in class." Which, ironically, means I really did get a lesson in the real world - unfortunately, not the real world as we had been told in the classroom (petitioning the government, speaking out, etc). Obviously this real lesson had a lasting effect on me, as I still can't remember what it was I was supposed to write but the message sent still rings clear 30 years later: don't try to buck the man or you'll get stepped upon.

    This program is certain to spawn a new generation of adults with similar memories. Indoctrination of this sort is doomed to fail as soon as the child begins to realize she can think for herself.

    Now, getting back to those school lunches and corporate sports programs...

    • There's one big difference between the vending machines, the everpresent Nike swoosh and writing an essay about why free is stealing.

      The latter is a written commitment to a belief. Even if you're just doing it for a grade, it has a profoundly influencing effect. For more information, read Influence: the Psychology of Persuasion. This is a similar technique to what was used by communist China on American POW's during the Korean war. It was amazingly effective.

      The basic principle is that people wish to be

  • Parody (Score:4, Funny)

    by bezuwork's friend ( 589226 ) on Sunday April 25, 2004 @03:32PM (#8966650)
    No time to read through all the comments - it's finals time.

    coke parody [bbspot.com] - this is a parody of the MPAA actions in schools. Rather funny, once you read it all.

  • by enrico_suave ( 179651 ) on Sunday April 25, 2004 @03:41PM (#8966723) Homepage
    I have this horrifically produced avi on CD where the SPA (? the software equivalent to RIAA/MPAA) made a moral parable hip hop rap "don't copy that floppy" so kids in school wouldn't copy oregon trail (or the like) and play it at home...

    very amusing .. almost as amusing as those clips mpaa sponsored theatrical trailers where the set designers try to say how piracy hurts them the little guy...

    *Shrug* I should divx that and put it up somewhere... (they actualy give you permission to redistribute THAT PSA turd ironically enough...)

    e.
  • by BrynM ( 217883 ) * on Sunday April 25, 2004 @05:55PM (#8967676) Homepage Journal
    From the article:
    In the past year, the Motion Picture Association of America has spent approximately $200,000 to launch its program called ''What's The Diff?" to combat digital piracy. Despite the criticism, the trade group plans to continue the program next school year.
    What about actually teaching these kids usable skills in school? Math? English?

    Upon further reading, I realized that they did teach the kids a usable skill...

    Many children in the class indicated they had never downloaded anything before... The volunteer and the teacher worked from a 25-page classroom guide to explain the concept of using a computer to download files, which they called ''morally and ethically wrong."
    They tought a room full of kids who have never downloaded anything how to pirate. The even used a manual. Leave it to the entertainment industry to teach what they are trying to control.

    Oh well, nothing to see here...

  • Things like these (Score:3, Interesting)

    by Lord_Dweomer ( 648696 ) on Sunday April 25, 2004 @10:42PM (#8969224) Homepage
    It is things like these that make me wish I were back in school in one of these programs.

    I just called my little brother up and told him to IMMEDIATELY let me know if they start anything like that at his school. I told him why what they are doing is wrong (he didn't see a problem with a company paying to have their corporate interests taught as lesson in school), and that I would give him a list of questions/topics to bring up in class if they tried to push any of this stuff on him.

    So what sorts of questions/comments would you guys bring up if you were in this class, if you wanted to poke holes in it and rally the class behind you?

Love may laugh at locksmiths, but he has a profound respect for money bags. -- Sidney Paternoster, "The Folly of the Wise"

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