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BudNet Tracks Your Suds 712

An anonymous reader writes "CNN is carrying a story about Budweiser's national internal sales tracking network called BudNET. It allows Anheuser-Busch to instantly track sales across the country, and 'If Anheuser-Busch loses shelf space in a store in Clarksville, Tennessee, they know it right away.' It brings up some interesting privacy issues, because according to the article 'The last time you bought a six-pack of Bud Light at the Piggly Wiggly, Anheuser servers most likely recorded what you paid, when that beer was brewed, whether you purchased it warm or chilled, and whether you could have gotten a better deal down the street.' Frankly, I don't want Budweiser knowing when I choose to buy their beer versus another brands."
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BudNet Tracks Your Suds

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  • by MoxCamel ( 20484 ) * on Wednesday February 25, 2004 @01:11PM (#8387673)
    ...if you're drinking Budweiser, you've got bigger problems.
  • by Clemence ( 16887 ) on Wednesday February 25, 2004 @01:11PM (#8387676)
    . . . about admitting you drink Bud.
  • by Anonymous Coward on Wednesday February 25, 2004 @01:11PM (#8387683)
    People (men, in particular) will actually enter a store called Piggy-Wiggly when not accompanied by an infant?
  • by connorbd ( 151811 ) on Wednesday February 25, 2004 @01:12PM (#8387690) Homepage
    Anheuser-Busch: the Wal-Mart of beer. They can't stand the competition either...
  • by Anonymous Coward on Wednesday February 25, 2004 @01:12PM (#8387694)
  • by Tackhead ( 54550 ) on Wednesday February 25, 2004 @01:13PM (#8387713)
    > Frankly, I don't want Budweiser knowing when I choose to buy their beer versus another brands."

    ... has Budweiser sold beer?

  • RIIGHT (Score:1, Funny)

    by Anonymous Coward on Wednesday February 25, 2004 @01:13PM (#8387718)
    Like the pigley wiggley will have a register that will even know that its ringing up bud...

    RIIIIIIIIIIIIIIIIGHHHT
  • by JoshuaDFranklin ( 147726 ) <joshuadfranklin.NOSPAM@ya h o o .com> on Wednesday February 25, 2004 @01:13PM (#8387721) Homepage
    I didn't know about that, I'll have to try it sometime. All I knew about is their piss-colored-water stuff.
  • by Anonymous Coward on Wednesday February 25, 2004 @01:13PM (#8387728)
    > Drink a good locally produced microbrew instead.

    But shop at Amazon online.
  • by DdJ ( 10790 ) on Wednesday February 25, 2004 @01:13PM (#8387729) Homepage Journal
    ...that I never, ever buy their beer. Bletch. It's darks and stouts for me, none of this "making love in a canoe" crap.
  • by after ( 669640 ) on Wednesday February 25, 2004 @01:14PM (#8387737) Journal
    Urine tastes like American beer.
  • by account_deleted ( 4530225 ) on Wednesday February 25, 2004 @01:15PM (#8387765)
    Comment removed based on user account deletion
  • by Sique ( 173459 ) on Wednesday February 25, 2004 @01:17PM (#8387815) Homepage
    Since 15th April 1895 [budvar.cz].

    Oh, you are asking, since when Anheuser-Busch sold beer? I really don't know.
  • by Megor1 ( 621918 ) on Wednesday February 25, 2004 @01:19PM (#8387829) Homepage
    Hey I don't think they should be able to track something some critical as water purchases.
  • by Anonymous Coward on Wednesday February 25, 2004 @01:21PM (#8387865)
    Dear Slashdot editor,

    We at Budweiser would like to apologize for any anxiety you may have felt from the recent CNN article. As a token of our esteem, please accept the enclosed Budweiser hat.

    Sincerely,

    BudMan

    BM/css
    encl:
    Tinfoil Hat, mk II, RFID
  • by Embedded Geek ( 532893 ) on Wednesday February 25, 2004 @01:22PM (#8387901) Homepage
    I think this is a little more paranoia than we need.

    But drinking Bud always makes me that way.

  • Cheers! (Score:2, Funny)

    by tds67 ( 670584 ) on Wednesday February 25, 2004 @01:24PM (#8387939)
    This Bud's for you, 372-81-4432. And you, 363-90-1125. And you, 352-10-8873...
  • by Hrothgar The Great ( 36761 ) on Wednesday February 25, 2004 @01:25PM (#8387946) Journal
    Why the very thought of anyone drinking such a low class beverage has CAUSED MY MONOCLE TO POP RIGHT OUT! And really, who drinks beer in this day and age anyway? Everyone should drink only expensive wine and scotch.

    Why just the other day my chauffer took a wrong turn off of the freeway and pulled me past this run down little liquor store where this shabby looking man (who by the way was driving a Pontiac! A PONTIAC!!!) who hadn't shaved for a couple of days was walking out with a bottle of Johnny Walker Red. RED LABEL?! I exclaimed, exhaling a puff of cigar smoke and tipping my top hat back in a bemused manner. WHO ARE THESE CRETINS? I practically had my driver phone the police right then and there.
  • Insert (Score:5, Funny)

    by sandbenders ( 301132 ) on Wednesday February 25, 2004 @01:28PM (#8388017) Homepage
    Insert 'Free as in beer' VS 'Free as in Speech' joke here.

  • by tds67 ( 670584 ) on Wednesday February 25, 2004 @01:28PM (#8388028)
    They aren't tracking YOU, they are tracking the beer. Unless I'm missing something, they have no way of connecting any one person with any one beer.

    They have no way until the intelligent toilets [com.com] come online.

  • In ancient Sumer. That's right - in IRAQ.

    Obviously, Beer (which the membership of al Qaeda are commanded by God not to drink) is in league with al Qaeda, just like the former secularist government of Iraq (which the membership of al Qaeda was commanded by God to overthrow.) Whatever the article-author may think - it is clear that cool, refreshing beer, or even hobo urine like Budweiser, is more of a threat to our freedoms than the brave members of our law enforcement community.

    Therefore, DARPA has asked Anheuser-Busch to help them keep track of the treasonous fluid. Don't get me started on those frenchies and their wine.
  • Bud? (Score:4, Funny)

    by superdan2k ( 135614 ) on Wednesday February 25, 2004 @01:30PM (#8388043) Homepage Journal
    "I don't want Budweiser knowing when I choose to buy their beer versus another brands."

    Funny, I think I always choose to buy other brands. But that's just me. Having taste buds.
  • by RLiegh ( 247921 ) on Wednesday February 25, 2004 @01:33PM (#8388096) Homepage Journal
    Everyone I know (outside of my family *shiver*) drinks microbrews or imports.

    What's scary here is that in rural arizona, budweiser is pretty much the only game in town. I think you can get rolling rock (yuppie budwiesr) and that's about the it of it.

    I suspect there's a lot more people who drink beer as opposed to people who enjoy beer (for its' own sake, instead of just for shitfaced sakes). That probably explains the sales of budweiser.
  • by Lord Kano ( 13027 ) on Wednesday February 25, 2004 @01:33PM (#8388106) Homepage Journal
    I even have a certificate to prove that I'm a certified Beer Master. You wouldn't believe how much work goes into making such a thoroughly below average beer.

    LK
  • by ackthpt ( 218170 ) * on Wednesday February 25, 2004 @01:36PM (#8388145) Homepage Journal
    . . . about admitting you drink Bud.

    "pLac e $500 IN A BrO W n PapEr b A g AnD l eAV e IT i t BeHinD tHE du mPsTe r O R w E tEl L yOur f r IeN D s y O U DRiNK bUD"

  • by stratjakt ( 596332 ) on Wednesday February 25, 2004 @01:38PM (#8388170) Journal
    Know what, they track their inventory too!

    ITS A FRIGGIN MY RIGHTS ONLINE THING!!!

    Damn government people tracking inventory and sales!
  • by IGnatius T Foobar ( 4328 ) on Wednesday February 25, 2004 @01:38PM (#8388171) Homepage Journal
    They aren't tracking YOU, they are tracking the beer. Unless I'm missing something, they have no way of connecting any one person with any one beer.

    Ah, but just wait 'till they brew RFID tags directly into the beer! Then they'll not only connect you with the beer, but with every beer you've ever consumed! And they'll know about everything else you do, buy, consume, etc. because those RFID tags will bury their way into your stomach lining and scream "LOOK AT ME, I AM A NUMBER!" forevermore.

    (It's funny. Laugh. Or be paranoid and don't ... who knows?)
  • by WTFRUDOINBiotch ( 538107 ) <keri_23062@yah[ ]com ['oo.' in gap]> on Wednesday February 25, 2004 @01:38PM (#8388181)
    Executive presidents from Anheuser-Busch, Miller Brewing Company, and Guiness had just finished a long meeting and decided to go down to the pub to relax.

    The CEO of Anheuser-Busch sat down and said to the bartender "I'll have a tall King of Beers!" and the bartender poured him a Budweiser.

    The CEO of Miller said "It's Miller time!" and the bartender handed him a frosty Miller High Life.

    The CEO of Guiness sat down and said I'll take a water, please.

    The other two looked at him quisically, and the CEO of Guiness responded to their looks: "If you boys ain't drinking, neither am I!"
  • by iiioxx ( 610652 ) <iiioxx@gmail.com> on Wednesday February 25, 2004 @01:42PM (#8388242)
    [01-03-04 09:44:31] Beer Location: On the delivery truck.
    [01-03-04 10:26:54] Beer Location: On the store loading dock.
    [01-03-04 11:54:12] Beer Location: In the store refrigerator case.
    [01-03-04 19:22:57] Beer Location: In customer's hand.
    [01-03-04 19:24:03] Beer Location: On the store checkout counter.
    [01-03-04 19:31:44] Beer Location: Outside the store.
    [01-03-04 19:32:10] Container Event: Can opened.
    [01-03-04 19:32:12] Beer Location: Inside customers mouth.
    [01-03-04 19:32:12] Beer Location: Outside customers mouth.
    [01-03-04 19:32:13] Beer Location: On the ground.
    [01-03-04 19:32:17] Beer Location: In the gutter.
    [01-03-04 19:32:23] Container Event: Can dropped.
  • by SuperBanana ( 662181 ) on Wednesday February 25, 2004 @01:44PM (#8388270)
    break out the tin foil hats

    But to make the hat, I have to buy the cans! Classic chicken/egg problem. Arrgg!

  • by Anonymous Coward on Wednesday February 25, 2004 @01:45PM (#8388304)
    What is American Beer like making love in a canoe?

    Because it's fucking close to water.
  • New concept (Score:3, Funny)

    by Eudial ( 590661 ) on Wednesday February 25, 2004 @01:47PM (#8388321)
    Frankly, I don't want Budweiser knowing when I choose to buy their beer versus another brands.

    If you insist on being a covert budweiser drinker, i'd like to introduce the concept of "shoplifting". Walk around and get your ordinary stuff, and put the budweiser in your pocket. Then you pay for the non-budweiser stuff and just pretend you never took the thing. Simple! Just don't get caught or the men with the shiny badges will put you in a really small place with metal bars they call "Jail" or give you those notes that say you need to pay alot of money.
  • by Alan Partridge ( 516639 ) on Wednesday February 25, 2004 @01:48PM (#8388334) Journal
    This is only possible because you're a witless fucker whose entire conversational repertoire barely extends beyond endlessly discussing the relative merits of Star Trek: Deep Space 9 and Babylon 5.

    Why not nail some smoked bacon to your living room wall, it may provide another "funny conversation piece" for you to bludgeon your unwitting guests with when they come round to read your gas meter.
  • by lambadomy ( 160559 ) <lambadomy AT diediedie DOT com> on Wednesday February 25, 2004 @01:48PM (#8388335)
    Nanotechnology! Each case of Budweiser has hundreds of little drones in them that move to the other beers in the fridge and monitor them, reporting back to the "mothercase".

    In the future, once Coors and Michelobe and whoever have this technology, you'll see an endless nano-war in every cooler as the beers armies try to invade and repel each other.

  • by DangerSteel ( 749051 ) on Wednesday February 25, 2004 @01:48PM (#8388347)
    I went right down the corner from work here and picked my ass up an 8-ball as I always do on Wednesday and my damn dealer gave me a card that I had to take and let him swipe everytime I wanted to make a buy... and there was a muthafukin RFID tag right there on my bag. I axed him why an he said something about the gawd damnt Columbians were trying to keep track because they wanted to more efficiently distribute thier product. I got pissed and told that mofo I was gonna make my pick-ups now from the local slashdot crack dealer... no way would he ever stoop to those devices!

    Now I'm worried about my main pimp...don't tell me those bitches are carrying...

  • by NoGuffCheck ( 746638 ) on Wednesday February 25, 2004 @01:50PM (#8388372)
    I hear each Bud is laced with an individual chemical compound not unlike a DNA for beer (or serial number). So they already know where you buy and once you piss the bastard out they have engineers down all sewer systems with receptors matching your DNA with the beers.. and bing bango NO PRIVACY FOR YOU!
  • by curtisk ( 191737 ) on Wednesday February 25, 2004 @01:52PM (#8388393) Homepage Journal
    Thats not snotty IMO, Bud is just crappy "beer". I suppose its a cheap alcohol delivery mechanism, but beer its not.

    I drink beer and used to work at a beverage distributor and one of the jokes at the place was the "bud-fart" effect, so your analogy of it being crappy beer is more literal than you may realize.

  • by aardvarkjoe ( 156801 ) on Wednesday February 25, 2004 @01:55PM (#8388444)
    If you do something worth noticing, you *will* get noticed.

    The ridiculous thing is that slashdotters seem to think that their grocery purchases are worth noticing. Massive government databases on what beer you drink? Give me a break.
  • by Anonymous Coward on Wednesday February 25, 2004 @02:01PM (#8388532)
    At the International Brewer's symposium, A round table discussion was started with introductions. The AB CEO identified himself, then ordered a Bud. Lkewise the CEO of Miller, who ordered one of his own. This went on until the CEO of the Guinness brewery introduced himself and ordered a diet Coke. Stunned the other CEO's exclaimed as one, "why did you order a soft drink?", to which the peatbogger replied, "since no one else ordered beer, I didn't either".
  • by IWorkForMorons ( 679120 ) on Wednesday February 25, 2004 @02:08PM (#8388628) Journal
    Obviously, you have never taken a Pacific Challenge. Pacific Real Draft, as far as I can tell, use to be made by the Brick Brewery [brickbeer.com]. But they don't show it on they're site, so this is about my only proof [50megs.com].

    This was a contest in my college bar. It was thought up by the bartenders to get rid of the 2 year old Pacific they had in their fridge. It was so crappy that they only bought two cases of it, and they still had about 40 by the time this started. Basically, we'd play pool, and the loser had to chug a bottle of this crap. I myself drank about a dozen of those things. I swear, it was like giving Old Jenny Rottencrotch a full tongue bath. They gave away the beer for free, since they'd make it back in the shots of SoCo I'd buy to get rid of the taste. The only upside was that my pool game improved dramatically...
  • Slug Bait (Score:3, Funny)

    by Saeed al-Sahaf ( 665390 ) on Wednesday February 25, 2004 @02:20PM (#8388787) Homepage
    If you have a garden, you can use it for slug bait.
  • by CausticPuppy ( 82139 ) on Wednesday February 25, 2004 @02:21PM (#8388800)
    Last Saturday, I purchased a 6-pack of Guinness (in bottles) from the Kroger in Clarkston, GA. No, I do not live near there.

    I paid approximatly $7.50.

    My intent in purchasing the beer was, in addition to enjoying its smooth robust flavor, performing a demonstration to amazed friends on how to remove the magic "rocket widget" from an empty Guinness bottle (without breaking the bottle of course).

    There, I said it. Now the entire world knows what beer I purchased, when, where, and why.
    What is the WORST thing that can possibly happen to me by making this public?

  • by El ( 94934 ) on Wednesday February 25, 2004 @02:23PM (#8388831)
    but don't have too much problem when the local store thinks it's my girlfriend who's loading up on beer. I'd be a little concerned about other men hitting on your girlfriend when they see her going through the checkout line with 10 cases of beer. "Hey there sweetheart, let me help you with that!" If she's also buying a pizza, that's some guys' picture of "the perfect woman"!
  • by Anonymous Coward on Wednesday February 25, 2004 @02:30PM (#8388918)
    tell people you bought a six pack of Guinness so they shouldn't be paranoid..

    BRILLIANT!
  • Privacy? (Score:2, Funny)

    by pantycrickets ( 694774 ) on Wednesday February 25, 2004 @02:42PM (#8389083)
    Frankly, I don't want Budweiser knowing when I choose to buy their beer versus another brands."

    The guys at the airport sticking their fingers up everyones asses pales in comparison to this outright violation of my civil liberties!! I think it's time for a revolution! Who's with me?

    Hello? ....... Hello?
  • by drunk_as_in_beer ( 661124 ) on Wednesday February 25, 2004 @02:50PM (#8389188)
    There, I said it. Now the entire world knows what beer I purchased, when, where, and why. What is the WORST thing that can possibly happen to me by making this public?

    "This is your boss. According to your timesheet, you reported that you worked all day and night on Saturday. Yet here I find out that you were drinking on the job. Those rocket widgets track when you finish drinking the bottles too, you know, so don't try to say you drank them on Sunday; they also provide a saliva analysis indicating who drank them. You know we have a strict policy on being sober on the job. Don't bother to come in tommorrow, we will ship your personal items to you. Good luck finding another job, you fucking drunk!" :)
  • by melted ( 227442 ) on Wednesday February 25, 2004 @03:01PM (#8389337) Homepage
    Ceo's of Miller, Budweiser and Guiness are dining at a fine restaurant. It's time to order some beer. Miller guy orders Miller, Budweiser guy orders Budweiser and Guiness guy orders Coke. "WTF?", asks the waiter. "Look, I'm just being polite here. If the other two fellas don't want to drink beer, I'm not drinking it either", Guinness guy answers.
  • by Anonymous Coward on Wednesday February 25, 2004 @03:05PM (#8389375)
    I don't get it... How do you remove the widget?!? I've done a cursory check on google and I didn't see any method to do this.
  • by SmackCrackandPot ( 641205 ) on Wednesday February 25, 2004 @03:26PM (#8389625)
    You think that's bad? The bartender in our local pub keeps track of what everyone has ordered, how much they paid, and even at which table they're sitting at. There's no privacy any more.
  • by bgoss ( 558432 ) on Wednesday February 25, 2004 @03:41PM (#8389801)
    "There, now there's a little bit more useless knowledge that probably squeezed some useful information out of your memory in order to make room!" Didn't work - my head is already filled with useless knowledge and yours went straight to the bit bucket. I've already forgotten your post and am know wondering why I'm posting.
  • by Anonymous Coward on Wednesday February 25, 2004 @04:21PM (#8390244)
    Since you didn't tell them, I will.

    Steps to remove rocket-widget:

    What you will need:

    (1) "Nitro" bottle of Guinness Draught. Not "Extra Stout".
    (1) Pair of needle-nose pliers.
    (1) Stomach full of food.

    1) Empty bottle. Preferably by drinking contents.

    2) Clean bottle of remaining contents.

    3) Hold bottle by the bottom and shake widget so that it becomes stuck in the neck.

    4) Reach in with pliers and pull out plastic widget.

    Tada! Perform this repeatedly to collect widgets for no real reason.

    There. Maybe you have a better trick, but this has always worked for me. With that, I prefer the non-nitro bottles, as they are less work to prepare for recycling. Stupid plastic wrap. Besides, they taste better and are 12oz, versus the nitros 11.2oz.
  • by gosand ( 234100 ) on Wednesday February 25, 2004 @04:25PM (#8390285)
    (Likewise, disliking NASCAR is just fine, but implying everyone who likes it is dumb-as-nails is snotty)

    Amen. But try telling that to the people who get pissed off when I wear my "NASCAR is stupid" T-shirt. After a couple of minutes of staring at it they figure out what it says, spit tobaccey on me, and tell their sister/wife to go git their shotgun out of the camper. Then they say "You think yur bettern me, just cause you have a shirt on." I try to explain that I just don't like NASCAR (when they tilt their head like a dog, I rephrase it as NAASCOR and it registers) and it doesn't reflect in any way on how I feel about him personally. Then they think I am some kind of faggot for having personal feelings towards him, and I have to quickly leave in my "furrin" car before the little lady gets back with the shotgun.

  • by PsiPsiStar ( 95676 ) on Wednesday February 25, 2004 @05:39PM (#8391164)
    Well, if you're really going to make this interesting...

    Then please submit the sum total of all grocery purchases as well as date and time that they
    were made and the amount of money paid for them along with your police record, personal
    credit history, address and photo ID.

    Thanks!

  • by aamcf ( 651492 ) on Wednesday February 25, 2004 @06:31PM (#8391833) Homepage
    I'm not trolling actually. Halifax has a surprisingly nice attitude to its customers. Even their letters saying you have no money left are polite.
  • Don't worry (Score:3, Funny)

    by dorfsmay ( 566262 ) on Wednesday February 25, 2004 @08:48PM (#8393042) Homepage
    The good thing about beer (assuming one considers bud being a beer), is that if you drink enough of it, all those concerns about privacy will just go away... So keep drinking and you will eventually see that you really didn't have to worry about anything.
  • by whorfin ( 686885 ) on Wednesday February 25, 2004 @11:54PM (#8394240)
    The whole world doesn't know. Just a bunch of nerds, and who cares about us?

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