Judge OKs Competitive Pop-Up Ads 373
Mirkon writes "A while back, U-Haul filed suit against adware giant WhenU for displaying competing advertisements to users as they browsed U-Haul's site. Friday, District Judge Gerald Bruce Lee's ruling dismissed U-Haul's suit, saying '...the fact is that the computer user consented to this detour when the user downloaded WhenU's computer software from the Internet,' and 'Alas, we computer users must endure pop-up advertising along with her ugly brother, unsolicited bulk e-mail, "spam," as a burden of using the Internet.' While the ruling was issued in the context of unfair competitive marketing, it's speculated that this will have broad implications in the fight against adware - and they aren't kind to the user. WhenU chief executive Avi Naider is unfortunately quoted as saying 'This is a victory for consumer choice -- it ultimately protects consumers' right to control what they see on their computer screens.'"
This is good (Score:4, Insightful)
Re:This is good (Score:2)
Re:This is good (Score:5, Funny)
1. Give consumers choice
2. Discreetly install spyware on computer
3. Profit!
I am really sick of seeing these. Oh, and "I, for one, welcome our new spyware ovrlords" really isn't funny either.
Re:This is good (Score:2, Funny)
New? (Score:2, Funny)
Re:New? (Score:2, Funny)
Dum dum... (Score:5, Insightful)
Troll? (Score:3, Flamebait)
Are dumb laws better than no laws? (Score:5, Insightful)
But on the same token, yes, WhenU sucks. So file a separate lawsuit, targeting the deceptive *installation* practices, not the content. And if you lose that one, petition for laws against deceptive installations, not laws protecting corporate interests.
Why's this so hard?
Re:This is good (Score:3, Insightful)
can't play nicely together, then you can BOTH get off the internet".
This is NOT good (Score:2, Interesting)
He is obviously not in a position to make either of those illegal, but it would have been preferable if he had dismissed the case altogether. I am not a lawyer, but the judge is, and if he had any talent, I'm sure he could have found a pretext for booting both parties up the bum.
Be Sensable. (Score:2, Insightful)
Re:Be Sensable. (Score:4, Funny)
Won't run for anyone, but that's kind of the point...
Side note, the Judge in this story isn't the brightest bulb on the old Xmas tree. I expect he'll be drowning whilst staring up in amazement at a downpour any day now... Just like the proverbial retarded chicken. but I'm too kind to his dishonor....
Re:Be Sensable. (Score:3, Informative)
Adware will be in everything... (Score:5, Interesting)
As soon as the adware marketing plan is fully legitimized, then there will be tons of things that include adware. All computers will come equipped from the manufacturer with adware installed.
imagine the day when ISPs begin maximizing their profits by piping ad information into your machine. I doubt that the judge (who I suspect will be justly compensated for his ruling) has a clue about what he is unleashing.
Speaking of adware, I installed mouse a month ago. The friggin mouse program had an adware component. It won't be just free ware and trojans. Adware and spyware will be in everything. There will be no consumer choice.
Remember to wipe when-u...
Re:Adware will be in everything... (Score:4, Insightful)
Re:Adware will be in everything... (Score:3, Informative)
Using the word 'subverted' is perhaps unfair. What bothers me is the fact that the intent of the first amendment is to protect 'the people', and instead it seems to be used against you.
quoting from an interesting article [60-seconds.com] (on the freedom to chalk of all things):
[QUOTE]
US Federal Judge Stanley Sporkin said:
"[Spammers] have come to court not because their freedom of speech is threatened but because their profits are; to dress up their complaints in First Amendment garb demeans the principles for which
Re:Adware will be in everything... (Score:3, Insightful)
It's like anything else. (Score:3, Interesting)
Of course you don't.
Do you likely like it less than paying more for groceries?
Absolutely.
When you get down to it, two things are true:
1) Creating stuff costs money.
2) Many customers would prefer to pay for stuff through inconvenience or transfer of information instead of payment of money.
This is reality. If you don't like it, pay more for product
Re:Adware will be in everything... (Score:3, Informative)
Sit back down. He's not unleashing anything. It's a summary judgement for dismissal in a lower federal court. It doesn't establish precedent, and it can't be cited in future cases.
No Big Deal.
Popup? what popup? (Score:5, Insightful)
Re:Popup? what popup? (Score:5, Insightful)
The decision was that the end user has the right to control what advertising content he or she sees when browsing the Internet.
Re:Popup? what popup? (Score:4, Informative)
But as a full-featured web browser, it carries within it a javascript interpreter.
Mozilla devs have fidddled with the javascript interpreter somewhat, giving the end user finer control over what javascript commands are allowed to execute, one of the selections being to not allow javascript code which opens a new window to execute, unless that code is executed in direct response to a mouse click.
This is absolute defense to block ads (Score:3, Interesting)
Just think about it. With this ruling on our side, we will NEVER have to worry about some company suing because Mozilla, or BFilter, or Privoxy or whatever has blocked their ads. This is a precedent that blocking an ad with another ad is okay.
The end user can AGREE that they want software installed that covers an ad with a different ad.
In my case, the ad-substitution I
Re:Popup? what popup? (Score:2, Insightful)
My grandfather does not, nor should he. He wants to use the internet for simple things: like consuming goods.
The simplest system out there (though we hate it) is IE. Why? because on win 2k moz will still not copy and paste; because on winXP certain plugins must be installed by hand; because on linux it runs like a dream, but linux requires some computer knowledge (albeit not a whole lot). This was a foolish ruling that will hurt the ignorant users who a
Re:Popup? what popup? (Score:2)
Re:Popup? what popup? (Score:2, Interesting)
*/ad.*
*/ad/*
*/ads/*
*/adx/*
*adserver*
*
*doubleclick*
removes something like 99% of all banner ads and keeps all of the content images. It is just an amazing experience to visit, say the NYTimes site, without ANY blinking/flashing gifs or Flash adverts. Its like a whole new internet.
Ironic (Score:5, Insightful)
Considering that many ad-ware and spy systems disguise themselves as fun download toys or much needed upgrades...
Re:Ironic (Score:5, Informative)
Re:Ironic (Score:5, Insightful)
People shouldn't knee-jerk bash this ruling because it finds in favour of pop-ups. The problem with pop-up plug-ins is _not_ that they advertise competing products to the web-sites being viewed - if the user wants their computer to offer that service, that's up to them. The problem with pop-up plug-ins is that they install themselves with subterfuge and deceit.
If the installers/ads were honest a la "Bonzi Buddy will be your internet friend and also take over your computer and force feed you ads" then this whole plug-in mess wouldn't be such a problem.
That, and sites that pop-up auto-installs on entry with such software as Bonzi and Gator should be boycotted. Any site that attempts to install without warning or request should be considered an attempted attack.
These programs aren't malicious because they produce pop-ups and have a better advertising system than the viewed websites - they're malicious because they install themselves forcefully, deceitfully, and with false pretenses.
Re:Ironic (Score:5, Insightful)
I mean, think about the inverse - the judge rules that U-haul's right to have their ads be seen trumps. That would be an almost direct precedent making popup blockers illegal. And those are something that users DO choose to install.
Now we just need someone to sue Bonzai for misrepresentation of product. That would be a pretty good suit, considering that the cute cartoon monkey seems to be geared to appeal to children. (the "Joe Camel" strategy...)
Re:Ironic (Score:2)
You may be right about the Joe Camel point. There's real precedent there.
Re:Ironic (Score:2)
Popups? What are those? (Score:3, Informative)
Re:Popups? What are those? (Score:5, Insightful)
User rights? (Score:2)
Well in a way it is good news. (Score:5, Interesting)
Just because adware programs choose to put other ads on top doesn't stop me from putting a white image on top. Or perhaps not even loading the image in the first place.
Sure this is already possible and lots of people do it. But the legality was often in question. (You are allowed to view the contents of the site in exchange for viewing the ads) Now with this ruling it isn't anymore.
Ad blockers are proven legal in court. That is cause for celebration isn't it?
Re:Well in a way it is good news. (Score:2)
I mean, you don't even have to put up white images, you can even go as far as to put up images that say the exact inverse to what the authors intended! How cool is that!
Now, somebody wa
Re:Well in a way it is good news. (Score:2)
Re:Well in a way it is good news. (Score:3, Interesting)
I was shocked the other day when I used a friend's computer that only had IE. The internet has become a giant game of whack-a-mole that I was pretty much ignorant of. I had seen pop-ups before, but things have gotten much worse since I left IE behind. Of course I stopped browsing and installed Mozilla on his computer, and problem solved.
Re:Well in a way it is good news. (Score:3, Insightful)
They stated "it ultimately protects consumers' right to control what they see on their computer screens."
This is true, just as you said. It has the effect of preventing a sort of censorship of competitors, because now competitors can advertise directly through the new advertising mediums. So now the consumer can decide if it really is worth it to go with the competitor and the competitors now have to decide if it is worth spending more on advertising. In the end, competitors need to realize tha
Re:doesn't matter (Score:2)
Read the article. The Eastern District of Virginia is a federal court. In the Federal court system, District courts are the trial courts; many states have more than one, so the state is subdivided. The court in question is based a scant few blocks from where I'm typing.
As far as Virginia's computer laws, yes, UTICA was a bit of legislative overzealousness. But Maryland also passed it. It'll probably be changed now that UTICA is pretty much dead elsewhere. For wha
Cool! (Score:3, Funny)
Warning, the above code is intended for educational purposes only. Do not embed it in any web page.
Put this in your popup and smoke it. Or something (Score:2)
The right decision (Score:4, Insightful)
Re:The right decision (Score:2)
But hey, I guess it would be a start on the right track.
Re:The right decision (Score:4, Insightful)
This is what I don't get. A guy writes a blaster worm variant, gets caught, and they want to practically lynch him on the White House lawn. People write these god damn spyware programs which do exactly the same thing except under the veil of being adware and they get away with it? How are these spyware programs any different than the trojans and viruses that get spread around?
Re:The right decision (Score:2)
Incompetent consumers or invasive programs? (Score:2, Insightful)
These users never requested such software to be placed on their machines, they simply downloaded other software with which it is bundled.
This ruling was based on the idea that the user chose to have such a program on their machine. Obviously the judge was not one who has used the internet very heavily.
Stupid EULAs still count... may the browser beware (Score:5, Insightful)
U-Haul can't go to court and say that WhenU is interfering with their website when their program pops up competitor's ads when you visit U-Haul's site. U-Haul's site isn't being hacked, it's just that the user is using a program that supplies the ads. You're free to run any ad blocking, subtracting, or adding program you want. And WhenU isn't hacking anybody's machine, their EULA says what they're gonna do so no crying foul when they actually do it.
Yep, as dump as WhenU's program is, if you click "Yes" on an EULA you're presumed to have read it and presumed to understand it and presumed to have liked it. Let the browser beware, if you welcome a adbot onto your system, nobody's gonna save you from yourself.
Re:Stupid EULAs still count... may the browser bew (Score:2)
Considering the stupidity of the general web-browsing populous, maybe this (saving people from themselves) is exactly the type of legislation we need... what if I write some "adware" that replaces all
Of course, by "you" I mean "those of you who barely know how to turn a computer on"...
~Berj
You know, I would agree to this but... (Score:3, Interesting)
Now, the constant ads were only mildly irritating. But I thought, "Hey! I can always use Add/Remove Programs to get rid of this." So I removed WhenU, and my machine was happy.
Until, that is, I rebooted. And it was back, with its stupid pop-ups.
Now I got really annoyed, and downloaded AdAwa
Re:You know, I would agree to this but... (Score:3, Funny)
Same thing happened to me. Popped in the SuSE CD, went to the install menu, and my machine was as happy as never before ;-)
Until, that is, I rebooted. And it was back, with its stupid pop-ups.
Strange. When I rebooted, windows didn't come back. Good riddance!
It's a choice... (Score:5, Funny)
between the devil we know and the devil we don't.
Okay, fine, popups are legal. That particular devil we know very well, and I gots my armor of righteousness [privoxy.org] loaded up at boot. But if popups (even competitive ones) become illegal, then who knows what the poodlefuckers [the-dma.org] will come up with next.
Oh yeah, they really 'consented' (Score:4, Interesting)
Maybe this epidemic will help convince people to read those software licenses more carefully, but I am doubtful. Though after I explained to my mother what spyware was and she read the article the other day in the New York Times, she has told me she's going to be much more careful about what she downloads and runs, even if a friend recommends it.
Is there any centralized archive of malicious and/or spyware programs that surreptitiously modify users' computers or cause other undesired side effects and resist uninstallation? You know, something I could tell people like my mother to use to check out a piece of software to see if it's legitimate before they install it and cause a mess that somebody else has to fix? If not, there should be.
Re:Oh yeah, they really 'consented' (Score:4, Insightful)
Read what you click "yes" to... it's the digital version of a handshake agreement. You might not understand what the sign behind the swindler says, but by shaking his hand you've agreed to the deal...
Re:Oh yeah, they really 'consented' (Score:5, Insightful)
Re:Oh yeah, they really 'consented' (Score:3, Interesting)
This ruling is great (Score:2)
I have yet to find a spyware program that does not say what it does in the eula.
And if a user didn't read the eula, they're an idiot and its there own damn fault.
Yes eulas ar long and confusing, but they will stay that way until people stop clicking through them and complain.
If you find a piece of sodtware that is instaling stuff it doesn't tell you or doesn't have reasonabl
Re:This ruling is great (Score:2)
I think terms that allow the spyware program to do things that somebody doesn't expect the program to do (i.e. spyware that fails to advertise itself as such) should be unenforceable via a contract of adherence such as an EULA. You can't put anything you want in the fine print of anything
Re:Oh yeah, they really 'consented' (Score:2)
My mother didn't "consent" to shit when she installed Bonzi Buddy.
Aw, dude, you got your Mom a Windows box? Don't you love your Mom?
You know, something I could tell people like my mother to use to check out a piece of software to see if it's legitimate before they install it and cause a mess that somebody else has to fix?
Just have her check to see if it ends in "exe". If it does, she's hosed.
Rule: the customer is always a moron (Score:2)
You know, common sense things like:
- Everything you see while on the internet is written by other people. Just because it is there does not always mean that it is true.
- Just because something is flashing and saying "CLICK HERE" does not mean that you have to click on it. Some companies will do just about anything to trick you.
- Don't click "Ye
Consumer Empowerment (Score:2)
WhenU chief executive Avi Naider is unfortunately quoted as saying 'This is a victory for consumer choice -- it ultimately protects consumers' right to control what they see on their computer screens.'"
In other words, the consumers are empowered... because they have the right to control exactly which flavour of crap gets shoved into their mouths.
Re:Consumer Empowerment (Score:2)
Re:Consumer Empowerment (Score:2)
This may provide the impetus for regulation (Score:4, Insightful)
1) Nothing changes, and these pop-up ads become more intrusive and more bold
2) These ruling collides with the NY Times suit against Gator, and this gets kicked up a few notches in the legal system
3) Legislators change the law, by just the right amount. They essentially stay out of it, but require explicit, unambiguous disclosure before engaging in these type of shenanigans
4) Legislators decide to over-legislate, and provide an implicit endorsement of Palladium or some Ashcroftian scheme under the guise of protecting people. And the nanny state advocates (on the left & right) will be happy.
Let's hope it ends in either option 2 or option 3.
Re:This may provide the impetus for regulation (Score:3, Insightful)
I'm having trouble envisioning a law that would actually solve the problem and not trample over the rest of the legit software world. Besides, often these companies do disclose their garbage in the Eula. Even if they said "we are spying on you" in 40 point red font in combination with excessive use of the blink tag, people would still install it for any number of horrific reasons.
Disagree with Negative Tone (Score:5, Insightful)
The judges reasoning is sound. If it were otherwise: Do you think it would be illegal for a future web browser to not display what it detects to be advertisements? Mozilla pop-up blocking might be deemed illegal as well, if the judge reasoned otherwise.
Re:Disagree with Negative Tone (Score:2)
If you ran a website that relied on advertising to stay alive, and suddenly all of your ads were being removed and users started seeing only ads for your competitors sites, you would cry "Unfair!" as well. It's like someone putting up their own billboards over existing
not all of us... (Score:3, Informative)
Not all of us have to... [mozilla.org]
Justice Prevails? (Score:2, Insightful)
I don't know if this software is commonly bundled with other software so that a common user isn't aware they are installing it. Regardless, this has nothing to do with a supposed intended purpose. Just as p2p shouldn't be made illegal for a side effect. Since when did price comparison become illegal?
Good for ad blocking (Score:3, Insightful)
That sounds like a good ruling to me.
Since it certainly means that the user can consent to software which blocks ads on certain web sites without the web site owners being able to claim the user's are "stealing"
The Judge Is Right (Score:2)
Re:The Judge Is Right (Score:2)
What if you didn't? What if you just went to a web site that used an IE exploit to install the spyware onto your computer? Is it still your choice since you were using an exploitable browser?
Re:The Judge Is Right (Score:2)
Now if the user goes to a web page and is prompted with a very honest but dry and complicated "do you want to install this software message" he/she simply can't be bothered to read, and clicks through, the onus is still on the user.
Consumer choice (Score:2)
A plus for ad blocking here (Score:2)
Look at it this way: if the consumer's choice to install a program that substitutes pop-ups trumps the web site's desire to display their pop-ups, then my choice to install software that blocks pop-ups period also trumps the web site's desire to display their pop-ups.
EULAs - let the market decide (Score:3, Insightful)
Lots of people seem to think that regulation is the solution to overly long and/or complex EULAs. I disagree - I say let the market decide.
If an EULA is just too complex, what a user should do is reject it and take their business elsewhere. The company presenting the EULA will have to fix it, or die in the marketplace.
The only problem at the moment is people blindly clicking 'Yes' because they don't think it matters - perhaps once enough people are burnt this will change.
(For the record: I happen to believe that EULAs on products you've already paid for (ie you only see them once you break the shrinkwrap and run the installer) should not be binding, but for a different reason - you've already bought the product and the conditions of sale can't change after the sale is completed.)
Those lucky U-Haul lawyers... (Score:3, Funny)
They should consider themselves lucky. It's not every day that Bruce Lee dismisses something without some serious ass kicking...
Competitive spam is what we want (Score:2)
I hate to say it... (Score:5, Insightful)
The specific details of the ruling benefits some nasty adware, sure - but the problems with the adware aren't that it pops up ads - there's nothing wrong, per se, with software that does that - IF YOU WANT TO INSTALL THAT SOFTWARE. (Sorry for shouting.) What's wrong is the deceptive tricks used to get the adware installed, and that is NOT at all related to the decision. I dislike WhenU, and have no beef with U-Haul, but this was still the right decision.
I'll say it again - a judge just ruled that you have the rights of control over your browsing experience that you'd expect. This is good. Step two, of course, is getting some rulings mandating disclosure and truth-in-advertising for the adware providers, but that is, and should be, a seperate issue.
Just make a adremover in Java (Score:2)
I dont really understand this ruling since the judge is basically saying that anyone can overwrite another's ad's. Now what about television.. networks pay millions for ad's just like they do in the internet so what's different.. is it now okay for directtv to overwrite ad's on CNN to advertis Foxnews?
Re:Just make a adremover in Java (Score:2, Interesting)
The cable company here does it, and so does direct tv, if you watch discoverey or other cable network youll notice that local ads takes place, where as on direct tv they display either national or direct tv
All Pop-ups are not created equal (Score:2, Interesting)
Different types of pop-ups handling methods deserve special distinction and treatment by the law. I find judges that want to make blanket statements to the effect of "the user/WhenU/Gator can do whatever he wants to his computer" ignorant.
What's really needed is consumer education (Score:5, Insightful)
The real solution here is to develop good habits in users, including the use of alternative non-M$ browsers/OS, changing default browser settings to enable the installation of possibly only the most common plug-ins like Flash/Shockwave, automatic set up of Javascript-disabling and ad-disabling CSS, pop-up and cookie control apps and settings, firewall apps, hosts files, and of course the regular use of programs such as Spybot and Ad-Aware. The amount of spyware/malware that I find on computers is phenomenal, and when I consult for individuals or families they are always astounded at the amount of this crap on their computer. Particularly when I explain to them what's going on, they invariably get quite angry at the peddlers of this junk. They always say "well nobody told us about this." I lament that I am the first.
Maybe it's time for the geek community to develop some altruistic marketing schemes and start educating the public at large about what's out there. Until M$ fixes a horribly broken set of Internet access apps, someone has to fill that void. Any takers?
Popups are easy to stop... (Score:3, Informative)
[Sigh] ...here's some FREE fixes for Windows users (Score:5, Informative)
http://security.kolla.de/ - Spybot Search & Destroy (spyware/keylogger/trojan killer)
http://www.free-av.com/ - AntiVir (virus scanner)
http://www.zonelabs.com/ - ZoneAlarm (firewall)
http://methlabs.org/methlabs.htm - PeerGuardian (anti-RIAA blocklist)
Start with those, clear your own systems and then most importantly, EDUCATE others to use them and understand why they need them.
Quizo69
Google toolbar (Score:3, Informative)
Must Render Correctly! (Score:4, Insightful)
Why is this a good thing? Well, think of the alternative. People dictating how a web page must be rendered? Where would style sheets be in this world? Would there have to be a federally dictated "standard rendering" to say how HTML should be displayed so that users don't bastardize it to their own ends by replacing or removing ads?
And, if the answer is no, then how do you propose wording a law that would prevent overwriting ads on a web page while not requiring such a standard?
And what of lynx, hmmm? It completely doesn't show the content in the standard format. Ban it? Only have the law apply to graphical browsers? See what I'm getting at? It's a pain in the ass.
Far better to have the freedom and let it be. If you don't want the adware, don't click the "I Agree" button. No one is forcing these people to install adware, for heaven's sake. What ever happened to personal responsibility?
Stop the legal insanity!
Re:Die pop-ups die! (Score:5, Funny)
Re:Legal Implications of a Judges coments? (Score:2)
Re:Legal Implications of a Judges coments? (Score:2)
Re:Legal Implications of a Judges coments? (Score:2)
Take control of your computer ! (Score:2)
But it is our choice. We are supposed to read the EULA and disclaimers. That nobody does because they are too long doesnt invalidate them as a contract. It would be dangerous when th
Re:Take control of your computer ! (Score:2)
Re:Legal Implications of a Judges coments? (Score:2, Insightful)
"Alas, we totally clueless idiot computer users must endure pop-up advertising along with her ugly brother, unsolicited bulk e-mail, 'spam,' as a burden of using the Internet"
Everybody else can use Thunderbird et. al. and use a spam filter. Maybe that's not a bad thing as it might finally turn some of the unwashed masses off the internet.
Re:Well, I guess that makes sense.. (Score:2)
The ruling is not about popups. (Score:4, Interesting)
The ruling is about software the user installed on his or her computer that creates popups.
I have to agree with the judge on this one, if a user installs something on thier own machine that interferes with a websites marketing, the owner of that website has no right to disable or to dictate how that software works.
If the user did not know what the software did, then the user should not have installed it.
And the user should be using Mozilla (or a derivative) anyway, with popups disabled.
Re:The ruling is not about popups. (Score:2)
Re:WTF (Score:2, Insightful)