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Verbing Weirds Google 856

MoNickels writes "Back in January, the American Dialect Society voted the neologism "to google" as the most useful word of 2002. Now bring on the lawyers! Google's have sent a cease-and-desist letter to Paul McFedries, creator of the famous Word Spy site, demanding he remove google as a verb from his lexicon, or else. Frank Abate, an American editor for the Oxford English Dictionary, points out, however, that you can't claim proprietary rights to a verb." Update: 02/26 03:19 GMT by T : MoNickels writes with an update: "Frank Abate is not an editor of the OED, but he is a former editor of the New Oxford American Dictionary, both published by Oxford University Press." Thanks for the amendment!
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Verbing Weirds Google

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  • by xchino ( 591175 ) on Tuesday February 25, 2003 @05:46PM (#5382072)
    I though a google was a 1 with 100 zero's? I also though you couldn't copyright numbers. Is it not okay to copyright 486, but ok to copyright four eighty six?
  • by SmirkingRevenge ( 633503 ) on Tuesday February 25, 2003 @05:46PM (#5382081)
    They're sounding a lot like MS ever since the whole "deal with the devil" capitulation to the Chinese government last year.
  • by jericho4.0 ( 565125 ) on Tuesday February 25, 2003 @05:50PM (#5382160)
    That's spelled googol, googol.com was already taken, most people spell it google, anyway, and you can trademark it. So they went with google.

    I don't see 'google' as a generic word for 'web search', like 'xerox' is 'to copy'. 'To google' means 'to go to google.com'.

  • Bleh (Score:4, Interesting)

    by autopr0n ( 534291 ) on Tuesday February 25, 2003 @05:54PM (#5382218) Homepage Journal
    Of course, the downside is that if Google loses it's trademark then other companies can use the term for themselves. Alltheweb can say, for example, "come google with us".

    On the other hand, unlike the situation with Nintendo, no one can take google's domain name. If google does become a term meaning "to search the internet with an effective relevancy calculator" then their domain name will always be synonymous.

    Personally, though, I say screw google. They put autopr0n on the 11th page on a search for "autopr0n", which doesn't make any damn sense. And no one is ever going to say "Let me Alltheweb for it."
  • by Anonymous Coward on Tuesday February 25, 2003 @05:55PM (#5382234)
    Google is a strong fanciful mark. They are trying to prevent its status from becoming "generic" a la aspirin. A generic mark cannot be protected. Ever wonder why when you go to a fast food chain and ask for a coke, they reply "Is pepsi ok?" Well, Coke's lawyers probably just got ahold of that chain and forced that chain to not allow customer to refer to a pepsi product as a coke. If a mark makes its way into the common lexicon as a generic term, it is no longer protectable under US trademark law.
  • by BACbKA ( 534028 ) on Tuesday February 25, 2003 @05:56PM (#5382246) Homepage Journal
    I think that an update should be posted at the article level ASAP - this way, with the "or else" clause, it just shows the editor never read the linked in material, and makes /. look bad.
  • Re:On ER... (Score:3, Interesting)

    by Lord Ender ( 156273 ) on Tuesday February 25, 2003 @06:02PM (#5382314) Homepage
    A guest on Conan also said he would "google" for something. And Conan didn't act like he was surprised by the word or anything. It is clearly well a part of our language if late shows use it casually.
  • by cenonce ( 597067 ) <anthony_t@mac.cRABBITom minus herbivore> on Tuesday February 25, 2003 @06:05PM (#5382349)

    They actually sent a cease and desist because use as a verb is clear signs that a trademark is becoming (or has become) generic. See TMEP 1209.01(c) [uspto.gov]. As such, another party can use that as a defense if Google tries to claim trademark infringement. So I'm not surprised they sent the cease & desist and would have done the same thing.

    Anybody recall the Xerox ad of a few years ago... "There are two R's in XEROX(r) "? The whole purpose of that ad was to get people to realize that a) XEROX is a trademark and b) to stop using it as a verb (i.e., "I xeroxed this article for my friend") which causes it to lose its trademark status.

    Trademarks, though a form of intellectual property, are more about consumer protection than about restricting people from using certain words.

    -A

  • by Golias ( 176380 ) on Tuesday February 25, 2003 @06:19PM (#5382483)
    The situation is not analogous.

    If I were to publish a popular "dictionary of lunch jargon" and included "to spam" as a generic term for eating salty ham-derived food, you can bet your ass Hormel's lawyers would be sending me a C&D letter.

  • The English language has a noun, google, as well. It means 10^100,

    Sorry, no - the noun is googol.

    "Google" comes from a pun on googol and a contraction of "Go ogle".

    -T

  • by leviramsey ( 248057 ) on Tuesday February 25, 2003 @06:26PM (#5382560) Journal

    You can trademark what is in common usage, as long as the usage does not have anything to do (within reason) with what you're using the trademark to refer to.

    Thus, Microsoft's trademark of "Windows" does not in any way stop Andersen from using the term in conjunction with their glass products. The question would still remain, however, as to whether "windows" in the computing sense (ie boxes on screen with text and/or graphics within them that are movable and so forth...) renders the term untrademarkable in that environment.

    But, if I wanted to launch a new candy bar, I could call it Windows, and even trademark that term within the limited domain of "food products".

  • by Sanity ( 1431 ) on Tuesday February 25, 2003 @06:27PM (#5382567) Homepage Journal
    For a company which does its business online, and which owns its domain name, surely the concept of a trademark becomes somewhat obsolete. Wouldn't the common usage of the verb "to Google" meaning "to search" increase the value of the domain google.com?

    IMHO, this is a typical case of a laywer being too trigger-happy to appreciate the big picture. If I owned google.com, widespread use of the term "google" would be music to my ears, trademarks be damned.

  • by platypus ( 18156 ) on Tuesday February 25, 2003 @06:30PM (#5382602) Homepage
    "Google" might be a trademark, but "google" isn't

    But maybe they fear that something happens to them like to Xerox. If "to google" becomes a common word, maybe then their trademark would be worthless? Next, someone sets up googler.com and defends itself by purporting that "googler" cannot breach a trademark more than "searcher".

    I don't know ...

  • by Golias ( 176380 ) on Tuesday February 25, 2003 @06:31PM (#5382614)
    There is no such verb. It only exists by verbing the trademark "Google."

    The example he used was that "Ford" is the motor company, but "ford" is a part of a stream that you can walk across, and "to ford" is to walk across a stream.

    Thus implying that there is some other meaning of the word "ford" which can be verbed.

    The way you read it, it would imply that "to ford" means to drive a car, therefore "to google" can mean "to find on the Internet."

    (BTW, "Internet" is supposed to be uppercase, as your better spell-checkers will inform you. It's not a noun, it's a proper name for a specific network.)

  • by renard ( 94190 ) on Tuesday February 25, 2003 @06:31PM (#5382616)
    *If* Google wants to keep their trademark, and there are good reasons for them to do so, then this is exactly what they need to do, whether you like it or not.

    Apparently you didn't read the linked article [linguistlist.org] (it's okay - not the first time on Slashdot, and won't be the last).

    Verb usage is specifically exempted from US trademark law. So while it is true that Google would have to sue to prevent dilution of its trademark in the case of other "Google sites" or "Google services", when it comes to "googling" (esp. as in the current case, that is, dictionary, word, and usage tracking) they have no legal leg to stand on.

    Google on, friends.

    -renard

  • by xedd ( 75960 ) on Tuesday February 25, 2003 @06:50PM (#5382810)
    What google.com DOES is more important and far more valuable than what they might call themselves.

    Name recognition is certainly important, and the ease of *finding* that business on the web, is certainly a large element of its success.

    But of course, this whole present day attorney induced phobia over trademark protection is based on the ease with which a new company might emulate an older well-established company. But this does not apply to google.com.

    The advantages that google's operation has over its competition at the moment is far more than it's name. In fact, the name recognition that it enjoys is based completely on the superior performance of what they DO, not who they are.

    Tomorrow google.com could announce that they are changing their name to shitbucket.com. And within a month or two of offering their services from that new domain name, the term "google" will have lost it's meaning, and the verb "shitbucketing" will have entered into daily usage.

    Substance over symbol makes lawyers absolete.
  • by Anonymous Coward on Tuesday February 25, 2003 @07:02PM (#5382921)
    Funny, slashdotters never call it "free legal advice" when Microsoft sends lawyer-letters about their trademarks.

    Is google free software? What explains the doe eyed hero worship on slashdot for google?
  • by ChefPsyconaut ( 652061 ) on Tuesday February 25, 2003 @07:09PM (#5382976)
    Seems to me that most any other company would kill to have their brand name become the new word for the product. Like 'Kleenex', or 'Aspirin'. You can't buy that kind of advertising.
  • by alkali ( 28338 ) on Tuesday February 25, 2003 @07:20PM (#5383034)
    To elaborate a bit:

    Suppose I set up Supergoogle, a web search site. Google wants to go to court and get an injunction to stop me from using that name. To do that, they will need to submit an affidavit from an officer of the company that explains, among other things, how Google has tried to protect its trademark. A typical paragraph of that affidavit could be a short explanation of how Google once sent a letter to a person whose web site implied that Google wasn't a trademark. A copy of the letter would be attached to the affidavit as one of many such exhibits.

    The primary purpose of sending the letter on this occasion was to prepare for that possibility.

  • Re:never work (Score:4, Interesting)

    by Large Green Mallard ( 31462 ) <lgm@theducks.org> on Tuesday February 25, 2003 @07:34PM (#5383109) Homepage
    Apple Computer had to deal with Apple Inc because they claimed that the Apple Computer was a musical device, which I can kinda see. The "settlement" was largish sums of money.

    On a related note, Apple paid royalties to Coca Cola for using the word "Classic" to describe a product.. damn USPTO again I guess.
  • by ackthpt ( 218170 ) on Tuesday February 25, 2003 @08:01PM (#5383234) Homepage Journal
    Honestly, I wonder if this really 'waters down' their trademark.

    Please consider the fate of Hormel and their product: SPAM

    There ya go.

  • Do you Yahoo? (Score:2, Interesting)

    by RDPIII ( 586736 ) on Tuesday February 25, 2003 @08:16PM (#5383335) Journal
    If Yahoo!(TM) were to make a similar claim, we could point our collective fingers at them for verbing "yahoo" in their own ads.

    Nothing wrong with "slashdotting" either. Though there are unpleasant aspects of being slashdotted.
  • by aminorex ( 141494 ) on Tuesday February 25, 2003 @09:06PM (#5383567) Homepage Journal
    My daughter said she was googling for her other sock,
    yesterday. I think it's coming to mean much more
    than just searching online. More like, searching
    every possible location. A comprehensive search.
  • Re:never work (Score:4, Interesting)

    by cpt kangarooski ( 3773 ) on Tuesday February 25, 2003 @09:13PM (#5383605) Homepage
    And you're what, an armchair trademark attorney?

    The fact is, that the public has immense power to influence trademarks. If PEOPLE generically use Xerox to mean 'to copy documents,' 'photocopiers,' and/or 'copied documents,' then the trademark will die. This is known as genericide, since a generic word cannot be trademarked. (Which is why you can't trademark Apple with reference to the fruit; that's the generic name! Has nothing to do with the computer company.)

    Asprin, heroin, cellophane... these all _used_ to be trademarks. Xerox and kleenex have been on the verge for ages. Sanka just barely managed to save their mark.

    Personally, I think it's fun, and I often use marks as generic words (for example, being from the South, I call all soft drinks coke unless I'm trying to specifically discuss one in particular).

    Thus, if people DO use google to mean to search for something online, this will destroy the Google trademark over time. I say, let's do it!
  • Note to Google (Score:2, Interesting)

    by yppiz ( 574466 ) on Wednesday February 26, 2003 @12:16AM (#5384380) Homepage
    Rule #6: Don't be evil. [google.com]

    --Pat / zippy@cs.brandeis.edu

  • And here's the proof (Score:3, Interesting)

    by Dephex Twin ( 416238 ) on Wednesday February 26, 2003 @12:41AM (#5384496) Homepage
    Here [coolquiz.com].

    Aspirin's success ended up costing the Bayer Company a great deal of money, when the U.S., England, France, and Russia forced it to surrender the trademark to them, as part of Germany's war reparations at the close of World War I. Bayer gave up the trademark in 1919, as part of the Treaty of Versailles, which explains why the aspirin, stripped of its trademark, is now written in the lower case.
  • Re:From Google.com (Score:3, Interesting)

    by bungo ( 50628 ) on Wednesday February 26, 2003 @07:13AM (#5385549)
    >1 followed by 100 zeros. A googol is a very large number. There isn't a googol of anything in the
    >universe. Not stars, not dust particles, not atoms.

    I think you mean a googol-plex, which is a googol raised to a googol. That's more than the number of atoms in the universe.

  • by mysticgoat ( 582871 ) on Wednesday February 26, 2003 @11:44AM (#5386782) Homepage Journal
    [re: Ford/ford] Problem is that situation is a homonym. two different words from different roots

    I doubt that. More likely the surname is derived from the geographical feature.

    I can't be sure of course, but I think the original poster may have been making a reference to that bit about how Tolkien chose "Frodo" as a single letter transliteration of "Fordo", which was a name that meant "doom-bringer" or something like that (as in "Enri the Fordo" (sometimes "Enri the Fordoer" or "Enri duFordo"-- all apparently the same guy. He was that Saxon noble who went on a rampage after the battle of Hastings). I recall at that time there was some talk of the name "Ford" being a shortened version of "Fordoer" or "duFordo" or something like that (the root of all of them is the verb "to fordo" which meant to destroy something by tearing out its insides). Certainly that kind of subtle word play was right up Tolkien's alley-- making "Frodo" a sort of anti-fordo.

    It's probably just as well that the Ford family name was changed before they got into assembly line production. Otherwise I suppose that Chevies and other auto makerrs would have been unable to make any four door models (since that would have been a clear mockery of the Fordoer Motor Company's name and disallowed by trademark law).

    like "read" and "rede" and "reed" (though most people screw it up and use "read" where they should use "rede"

    Does anyone use 'rede' (in the Ethelred the un~ sense) these days?

    I had to re-read the AC's post, but I think that was his point. That is, if I have reded his words correctly. (I think I got that right... yep, that usage agrees with the 20 pound Webster).

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