Turner CEO: "PVR Users Are Thieves" 971
A user writes: "It was bound to happen - 2600.com is reporting that Turner Broadcasting CEO Jamie Kellner is calling PVR users thieves. When asked why personal video recorders are bad for the industry, Keller says 'Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming.' Since when have we made contracts with the broadcasters for watching their content? More of the 2600 article can be found here."
Ha Ha friggin Ha. (Score:5, Insightful)
This is silly. I pay my damned cable company ~50 for the right to watch whatever portion I want of what they send down the wire. I didn't agree to watch everything they offer.
Are they going to come and beat me now up if I flip the channel during a commercial. I almost always do.
This is silly.
the future according to the broadcast companies (Score:5, Insightful)
If they get what they want then I can imagine a future with digital tv, when you zap away the commercial break too long, you will be banned from watching the end of the show.
There's going to be all kinds of irritating rules if we don't watch out.
The future of TV and commercials (Score:5, Insightful)
I've written up an essay of one possible result of the conflict between commercial TV, PVRs, commercial skip and DRM.
You can read about The future of TV [templetons.com] in the essay.
Sorry, Cable was to be ad free. BZZT. (Score:3, Insightful)
HAHAHAH.
And cable stations didn't have to following the 7 dirty words and decency regulations.
What a crock. MTV is sanitized, no one shows skin, its all a failure.
Sorry, Turner, you and your mogul pals failed to deliver. How about showing European style ads with breasts showing? I hate American TV for how sanitized it is. Forget you TED.
I feel like getting a Tivo - I have already upgraded several for my friends, I should just do it. Thanks for MFSTools.
As for Turner's content, it's a joke. Time for Direct TV with a Tivo BUILT IN!!!
End rant;
disgusting (Score:5, Insightful)
The only payment for a lot [of content] is the willingness of the viewer to watch the spot, the commercial. That's part of the contract between the network and the viewer. For anybody to step in between that content and encourage the viewer to disregard the payment in time that he's making--I think everybody should fight those people...or let the viewer have a subscription model where they pay for that, in which case the monies can be taken in and distributed back to cover the loss of the ad revenue.
This is wrong on so many levels. I can watch whatever the fuck I want to of the television programming you send into my house. If I want to watch only 3 minutes of CSPAN perday and nothing else, so be it. If I want to watch only the 5 or 6 interesting shows on the air, so be it. If I want to close my eyes and not watch the ads or find some other way to not watch them, too freakin bad for you! YOU were the one who decided that the volatile business model of selling advertising would bring you stable profits; you are the one taking the risk and putting together the programming together in the first place.
I don't owe you anything.
FINE! (Score:5, Insightful)
He is missing something - some people like ads (Score:2, Insightful)
i.e. Nike ads etc
so if they can make ads attractive enough, ppl like me will WATCH it
Does this mean.. (Score:5, Insightful)
I was under the impression that the money I pay to my cable company - Time Warner, which is a Turner enterprise in its own right - is passed along to the cable content providers in licensing fees. I thought that my cable subscription fee was divvied up and sent piece by piece to Showtime, E!, the Comedy channel, etc. I guess perhaps I've been wrong all these years, and Turner is giving the programming to my (Turner) cable company? That Turner isn't making a penny off the fees I pay to my cable company? Ignoring, of course, the obvious Turner-Time Warner relationship.
I really don't get it. I pay for cable programming, it has commercials. My local TV stations are free, they have commercials. Guess which channels on which I'm more likely to mute/skip commercials? Damn right - the channels I pay for.
Shaun
Social contract? (Score:3, Insightful)
Its a bit different with cable, since you do actually sign a contract, but I doubt "must watch the adds" is a clause.
And how is this different from flipping channels, or going to the bathroom or something during a regular TV show? Or fast forwarding through commercials on a tape?
really, turner's CEO's position is really pretty tenuous...
Fair use = STEALING (Score:5, Insightful)
Face it, its their way of trying to make you feel morally wrong for doing what you have a right to do.
You paid for access to the information, once it gets to you its YOURS to do whatever you want with it, or at least thats how it should be. information is NOT an object, its more like air, they want to charge you for air and then say you are a thief if you use the air in the wrong way, (example you find a way to use the air to create more air)
yawn (Score:1, Insightful)
I love these morons... (Score:5, Insightful)
Additionally, maybe this fucktard Kellner can explain how I go about stealing something I've already paid for. I'd love to hear that one.
I swear to God, the year that we perfect a method to endlessly duplicate food will be the year in which half of the US population starves to death.
In the rare chance that Slashdot is still here when that happens, I'll post an 'I told you so' message. I'll be the one with a shotgun and a food duplicator, hiding in my basement, posting from the only Apple IIe that survived the circumvention crackdown of 2015. I'm saving this link. I expect a +5.
Somebody has to pay for it... (Score:5, Insightful)
Here in the UK, the "TV Licence" that so many USians seem to just not understand pays for something like 6 advert-free TV stations (two of which are on analogue UHF, all six only being carried on digital TV) and a couple of dozen advert-free radio stations. Now, there's a side effect to this - in heavily commercial radio and TV the programmes are just a vehicle for the adverts. In other words, any programming is just there to fill the 10 minutes between ad breaks. Remove the need to be commercially competitive, and the quality of the programmes goes up - the incentive is to make something that people want to listen to.
£130 well spent, I think...
Re:disgusting (Score:5, Insightful)
Volatile? This is how television has worked for decades. This model is what pays the stars of the shows millions of dollars per episode. It's hardly volatile.
The interesting thing is, does it really matter if you watch the ads or not? Networks' ad revenue is based on how many people watch a show, which is based on Nielson ratings. It is NOT based on how many people buy something after they see an ad, because that is pretty hard to determine.
So if a Nielson family PVR's a show, it will still show up in it's Nielson rating. Who cares if everyone *else* watches or doesnt watch the ads?
Reality check for Broadcast media. (Score:2, Insightful)
They (the networks) choose to make a gamble in paying content providers (or paying to produce it themselves) and that they can recover their costs and make a profit in the process. You do not get the payoff without taking the risk. They have no more "right" to expect the models to work forever than I have the "right" to expect a guaranteed job forever from my employer.
If times change and they can no longer do this, then they had better find a another way to make money.. Here's one.. Find out what the consumers *actually want* and be the best to serve their needs rather than choosing something cheap and nasty and attempting to ram it down their throats and force them to like it.
Viewers are not the property of the networks. If times change and the old media models no longer work, then they had better start thinking of new ones. Actually listening to people instead of trying to "capture" them would be a good start.
Thieves is a little strong, but... (Score:5, Insightful)
This is the same argument that comes up when people complain about banner ads in websites. Commercial TV needs either advertising, or else they have to become a pay channel like HBO. Slashdot needs to run advertisements to survive or just become a pay site. So does Salon.
All of them are supported by advertising, advertising which requires viewers for it to work. Saying that PVR users are thieves is... a little extreme, and somewhat silly, but to strip commercials completely out of programs is being a little dishonest.
Execs say: Well, it sure isn't OUR fault! (Score:4, Insightful)
The companies that are placing ads on TV (which seem to take up 50% or more of any show's air time these days) are probably seeing a shitty return on their investment.
As a result, the ad companies are probably complaining that there aren't the same levels of profits, etc., and are complaining to the network execs. Those execs are probably in denial and are looking for a reason that would explain the drop in marketing response, and have become somewhat fixated on PVRs as their scapegoat. After all, it CAN'T be due to the quality of the programming or advertising, could it?
It amazes me that they put such incrediblely shitty programming on TV and yet expect the same returns as with quality programming. Look at adcritic and ifilms to see how quality stuff is entertaining and effective.
Oh, yeah, and I forgot to mention that my PVR is the ONLY reason why I don't ever watch the commercials on TNN... yeah, that's it... it's got nothing to do with the fact thay they have shitty programming and I don't watch ANYTHING on TNN, never mind the commercials.
The solution has been around since the 1920s (Score:3, Insightful)
Ted Turner has a good point, adverts as an advertising medium haev passed their sell-by date. What a shame his company will go out of business because he'd rather bitch about it than get a new revenue model.
Reducto Ad Absurdum (or something like that) (Score:3, Insightful)
Re:Is it also theft to just NOT WATCH the ads? (Score:2, Insightful)
is it also theft not to watch TV at all, or not to watch a specific channel? Am i robbing every other station if i watch PBS? Do i need one TV set for every station i can receive, having them on all the time, not mute of course? What about visiting the loo while an ad runs? Should i wear diapers while watching TV? Where have this guy been when they handed out the brains?
Re:strange things are afoot ;) (Score:3, Insightful)
Almost happening!? It already does happen! I don't remember what channel it was but they were showing some movie and had this big ass graphics overlay run across the screen advertising another television show that was coming "next month" to their channel. Why in the FUCK do they think I care? Does they really need to inform you of that in the middle of the program? Then you get the clowns like TNN and the E network who put a huge band across the bottom of the screen and scroll text across it while the show is on. Also, pretty much every channel now puts their big old logo sitting in the corner of the screen now. Yes, thank you NBC, home of the Olympics. Thank you for putting your huge ass logo on the screen all the time. If it wasn't there I would forget to look at the channel indicator and might think I was watching CBS.
Re:disgusting (Score:3, Insightful)
I don't agree that PVRs are theft, but I see no other ways TV can stay free (or even affordable for most people) and have no one watching the commercials.
Re:Social contract? (Score:3, Insightful)
Re:Contract with the networks (Score:5, Insightful)
If broadcasting rights were parceled out like land, and auctioned to the highest bidder, the would cost an order of magnatude higher than an FCC license fee. The market value of bandwiths is huge.
All this is actually off-topic though, because Turner networks are all cable channels, and therefore are not regulated by the FCC. They can broadcast whatever the fuck they want, and no, there is no implied contract that you will watch their ads, because you are paying a cable company to watch their channel, who in turn pays them, and the requirements of all parties are spelled out in black and white on your cable subscription agreement.
The Turner rep who said this is actually flat-out wrong.
Re:Thieves is a little strong, but... (Score:5, Insightful)
Consider the position of being, say, a musician a few hundred years ago. You could make a living (probably not a very good one) by composing and playing music for other people but, much like a plumber today you couldn't apply any multipliers to that. You play music for one evening - you get paid (or fed or something) a corresponding amount. If you want to be paid again tomorrow, make sure you have another gig lined up. The only way of avoiding that would be to find a rich sponsor.
Along came printing - suddenly there was a way for musicians (and others) to get the multiplication factor in. Write a piece of music and then *sell* it. You only have to write it once but you can sell it lots of times.
Along came audio recording - an even bigger multiplier. Now you don't even have to play it for each listener. Play it once (all right - I know - several times), record it, then sell it lots of times. You're not guaranteed to make lots of money that way but the potential is there and it's a perfectly reasonable thing to do (and it's perfectly reasonable to insist that others comply by the restrictions you choose to put on your material when you sell it - copyright).
What is *not* reasonable is then to expect legislation simply to preserve your business model from other perfectly legitimate business models. If you're producing and selling recorded music you have absolutely no right to insist that others can't distribute *their* music in a different way, even if it blows your business model right out of the water.
Similarly with the question of commercial TV channels. 100 years ago there were no commercial TV channels (bliss!). A particular combination of available technologies made them feasible (TVs available at prices consumers can afford; cameras and broadcasting kit available at prices consumers definitely can't afford; limited broadcast bandwidth available etc.) Now the technology position is moving on. Lots of new equipment is available and people may not be willing to make the same trade-off as before ("I'll watch your irritating adverts because I want to watch the program in the gaps"), particularly as the quality of both programs and adverts goes through the floor. Perhaps an entirely new business model will have to arise but there is absolutely no possible justification for legislation to protect an existing business model just because its window of opportunity is closing.
Re:what an asshole (Score:2, Insightful)
In Summation (Score:3, Insightful)
In summation, an idiot...
I don't think they get it (Score:2, Insightful)
Tivo (Not sure about any others, don't have 'em) can track what you watch and each button press. Remember the Super Bowl? Tivo was quick to disclose the most rewound commercials. Isn't that a useful technology? Want a better idea about what shows we like? Thumb up or down. This is extremely usefull and accurate information. Much better than Neilson (sp?).
I'm not sure if the other Tivo users remember this but a many months ago I got a message in Tivo about a new contest. Watch these 3 car commercials either in Tivo Showcase or during these shows. Then go to the web site answer a few simple questions about the commercial and maybe win the car. Did I do it? Yes. To support Tivo. . . and maybe win a car.
There are numerous other ways Tivo can be an advertisers best friend and keep the viewer happy. I think they are trying a lot of cool things in the second generation Tivo.
So fellow Tivo geeks. Turn on your tracking. It's a small price to pay. And maybe the Networks and others will stop whining.
Re:Contract with the networks (Score:3, Insightful)
I wonder if the 'channel up' and 'channel down' buttons are in violation of this "contract" as well. Under their train of thought anyone who changes the channel during commercials, or even gets up from the TV to get something to eat or use the bathroom during commercials is a criminal. I know I for one find a couple shows to watch at the same time, and always flip between channels when commercials come on. It always annoys me when the stations time their commercials together too, heh. Well, at least I don't have to watch both sets of commercials... or do I?
Ya know, this reminds me of a quote... (Score:2, Insightful)
This is at least as relevant today as when Heinlein wrote it about 30 years ago.
"There has grown up in the minds of certain groups in this country the notion that because a man or a corporation has made a profit out of the public for a number of years, the government and the courts are charged with the duty of guaranteeing such profit in the future, even in the face of changing circumstances and contrary public interest. This strange doctrine is not supported by statute nor common law. Neither individuals nor corporations have any right to come into court and ask that the clock of history be stopped, or turned back, for their private benefit. That is all."
- Robert A. Heinlein ("Life-Line")
Re:TV commercials in Europe (Score:2, Insightful)
There's one here in the states, too. Only people who watch TV here pay it to a cable company. Which is why the audacious stupidity of the Turner weenie's statement amazes me so. I could just as well say that inserting commercials is theft because their customers pay for cable.
OBDisclaimer: I don't have cable. I refuse to pay for TV that contains commercials.
Re:Somebody has to pay for it... (Score:3, Insightful)
With the TV license, the network already has their money, from the TV owners. The network won't get more money if they produce better shows and they won't get less money if they produce worse shows. Even if a TV owner only watches the network's competition, the private broadcasters, the network still gets its money. They only have to produce "good enough" programming across their whole line of channels to keep masses of people from getting rid of their "rabbit ears," dish, cable, or the TV entirely. Even those that do try to do without broadcast TV are harrassed by their own government who treats them as guilty before proven innocent of not paying the license.
The real pro-license argument is it means the network is free from appeasing risk-adverse advertisers and from appealling to the lowest common denominator in its audience. Also the fact that shows do not have to be cut into little bits to fit between the ads allows for greater artistic freedom. The networks have more "pure" goals, they want to "enrich" the audience, not themselves.
PBS is a dilluted form of this. PBS relies on tax money and contributions individual viewers. However the programs also have "sponsors" who are sometimes non-profit organizations but are usually for-profit corporations and they get to show an "ad-like" spot before the program. I remember the sponsor spots being fairly dry, read by PBS announcers with fairly ordinary text shown on screen. It made the argument that show sponsors were not doing it for the TV time plausible. Today the spots are virtually indistinguishable from advertisements on other channels so it's hard to believe the TV time isn't a major motivation for the sponsors.
All day long I feel like a criminal (Score:5, Insightful)
Re:the future according to the broadcast companies (Score:3, Insightful)
Heck, doing so would drop my monthly bill from $40/mo to around $20/mo. I really spend almost all my time between Fox, SciFi, Discovery, TLC, Animal Planet, HBO(1-3), and Cinemax(1-2).
I'd be hard pressed to name five more channels that I really watch so even at a base rate of $10/mo + $2/channel I would come out ahead.
Let's all be thieves (Score:1, Insightful)
Let's see... (Score:5, Insightful)
If I go out of my way actively to avoid an advert, what exactly are the chances that I would buy the product if I'd watched it? Quantify your answer, please.
Advertising is a crock, an utter crock. Advertising is something you spend between X and Y% of your budget on, because that's what market analysts expect, and if you do something unusual, you're high risk. The only people who pretend to believe that it actually does anything are advertising executives and the people carrying the adverts. Note: "pretend".
Oh, sorry, let's also include in that delusional group "e-advertisers". Because god knows that click-through adverts have really being pulling in the revenue, right?
Once again for luck: overt advertising doesn't work! Actually, even advertisers know this, which is why they are so keen on product placement (place the product with the content, or place the content (e.g. of Britney's brassiere) with the product) rather than trying to actually sell the product on merits.
I'm quite happy for the delusions to continue though: I mean, it's paying for this great free ride that we're all enjoying right now. But for anyone in the industry to actually claim that it matters that we watch commercials is crackpot delusion, pure and simple.
Re:Contract with the networks (Score:1, Insightful)
Why don't people realize that broadcast TV, and even superstations only have programming to sell advertisements, and only have programming because they do sell advertisments.
The same mentality exists in this vein as well as in music, or anything else. Just because you like what I produce (music, acting, whatever), and I am the hottest thing in the pop culture right now, doesn't mean I am rich. People assume fame equals money, and don't want to contribute more to that money. After enough people decide they don't want to contribute, I am broke, and have to start flipping burgers, and not make music, just to make ends meet.
Likewise... (Score:4, Insightful)
A lot of new TVs have picture in picture now, which makes channel surfing a breeze. I guess all those companies are just aiding and abetting. I'd love to see the end result of all this being that all remote controls become illegal in the USA. At least that's something that Joe Sixpack can really get up in arms about. "You can take away mah freedom, but you nae can take away mah remote!"
I'm sure it won't take Turner and his slimy little friends long to come up with an even more obnoxious advertising method than the one he currently employs.
Re:disgusting (Score:5, Insightful)
With a big old question mark over it regarding whether the ads were actually watched. Advertisers - who have to pretend to believe that advertising has an effect - will happily use any uncertainty to leverage pay deals.
There's an interesting advert airing in the UK at the moment, for the main satellite broadcaster. They're selling a tweaked PVR that also decodes two channels at once. The advert is about how subversive this is. Unspecified Men In Black are aghast that Joe Consumer is pausing live TV and watching one channel while recording another. What they don't say is that you can skip adverts. It's a very intruiging angle on it; the broadcasters are clearly uncomfortable with the idea. It doesn't feel right, even to them, and they backed away from pushing one of the big selling points, the ad skips.
Incidentally, in the UK, ratings are gathered minute-by-minute, so they know if we're channel hopping during the adverts. The ratings households also have their VCR recordings watermarked, so their viewings are registered when they play them back. I don't know if they can detect advert skips in a recording, or whether the watermarking works on PVR's. I do know that they're worried about digital content, as we went a week or so at the start of the year with no figures, when they screwed up the rollout of a new interim system to track figures, while they come up with a complete solution to registering all digital content play through the TV.
Now there's a thought. What's the difference between recording and playing back to my PVR, between me getting that same digital content from someone else, or downloading a copy from the 'net, or for that matter using my TV to play a sports game from my PC or console which has in game advertising?
I can see why this is keeping the advertising droids awake at night. If they want to continue pretending that advertising works, they'll need some pretty smart hardware - or some pretty harsh legislation. And it's that latter thought that worries me. If you thought the RIAA and MPAA were bad, wait until the advertising market wakes up and smells the digital coffee.
Re:disgusting (Score:2, Insightful)
OK, you're technically correct. You certainly have the right to ignore the commercials. However, if you and everyone else choose to ignore the commercials, you can kiss TV goodbye. Devices that automatically skip the commercials, which are definitely legally grey, hasten the demise of TV. If the advertisers know that no one is watching the commercials, they stop advertising. With no ads, it's pretty hard to justify giving your content away for free, especially when it's extremly expensive to produce.
It's not enough to say "they have a lousy business model". That's a cop-out. That's like the CEO of a company, after laying off 10,000 workers, outsourcing the work to China, and terminating pension payments to retirees saying "Too bad, those people should have had a better financial plan". You may not like it, but there is no such thing as a free ride. You get the TV because you have to put up with the ads.
The bottom line is, the companies are allowing you to view their content for free in exchange for the ads (cable fees pay for cable access). You certainly can ignore the ads if you want, but as soon as you buy a device to strip them from the show, you're violating the contract between the TV station and you.
This is, by the way, 100% equivalent to using internet ad blockers. This is the classic ethical problem of the "free rider", where individuals, rationalizing that their actions don't matter, choose to not "pay" for service. Of course, if everyone took that path, the service would cease to exist.
Ralph
Re:Don't watch TNT eh (Score:0, Insightful)
my cantract i signed (Score:3, Insightful)
Actually, it does work (Score:3, Insightful)
Advertising actually does work, but not in a reliable way. A common marketing mantra is "I know half of my advertising budget is wasted, I just don't know why half." Consequently, they try all sorts of thing, akin to throwing mud on the wall and seeing what sticks. Everybody knows it is a crap shoot and the advertisers and media who sells advertising aren't as naive as you make it out to be.
The fact is that there is some return on investment for advertising or else they wouldn't do it. It may be the case that advertising doesn't work too well on you, but they have already factored in this loss.
Re:Other Crimes (Score:4, Insightful)
I think Kellner is responding to messages from his advertisers that they realize that a lot of people don't actually watch the TV commercials and want to pay less.
On the Internet, one of the factors in the dot com bomb was declining ad revenues because advertisers realized that the banner ad wasn't worth as much as what they were paying for it. Maybe the same advertisers are now questioning the value of TV ads.
As they should, because I've seen enough beep-beep commercials (I just bought a new car, am not looking for another), neither do I have herpes or am I looking for a lawyer. The time of mass media marketed TV ads is over, advertisers are realizing how relatively worthless they are.
What PVRs can do for you is viewer profiling and targeted ads. After a couple of car ads, I'd tell the machine I just bought a new car, and then it will show me commercials for accessories for my new car, and cell phones and PDAs instead, because I'm in the market for new ones right now. What counts in advertising is eyeballs, and another car ad doesn't get my eyeballs right now, it doesn't matter whether I'm looking live or recorded TV.
Really, this will become one of the classic examples that established industry first fights ferociously against changes, and in the end praises the changed environment.
Hey, this sounds familiar (Score:5, Insightful)
Re:Contract with the networks (Score:3, Insightful)
Why don't people realize that broadcast TV, and even superstations only have programming to sell advertisements, and only have programming because they do sell advertisments.
That is only half the truth. Most likely, what the broadcast stations really want is to maintain their monopoly position (yes, they do have a monopoly position for their specific market). In other words, they want to remain price makers and not be price takers.
In the worst nightmare for the broadcast stations, advertisers will move from paying broadcasters to paying pvr makers. You will just get your advertisements through your pvr, or you will have to record and view a certain amount each month in order to remain active with your pvr account and services.
The broadcast companies will no longer be able to name their price, and will most likely bid for space in the pvr arena. That is what the broadcast fears. There will be no reduction in programming or quality of programming, or people watching, the market will just shift its focust to greener pastures. So no the artist won't starve and you'll still get your good programing. Just instead of "Must See TV", there will be "Must Record TV" brought to you by TiVo, Budweiser, Coca-Cola, and McDonalds.
Getting so you can't tell the pigs from the humans. (paraphrasing from George Orwell's Animal Farm)
Come on people. (Score:3, Insightful)
Ranting about it here is preaching to the converted.
They know it's not illegal. They just want it to be, and if big important people get up in the big media and start saying it is, believe it or not, lots of Americans start to believe it too... which curbs the behavior, which is what they want.
Contracts and bathroom breaks (Score:2, Insightful)
no bathroom breaks then? (Score:3, Insightful)
Besides, a lot of commercials are really annoying, and sometimes outright insulting to me. And these commercials only end up making me boycott the product/service/company involved, so not seeing commercials in my case should usually be good for the marketing guys, and hte networks should be happy that I am not boycotting advertizers' stuff due to watching my favorite TV show on that channel.
Re:All day long I feel like a criminal (Score:2, Insightful)
Now since the US is actually a pretty safe place with most serious crime being rare (it just gets condensed for the nightly news and COPS) they have to push the boundaries of what is considered crime to justify their existence.
Health care is the same way, now that they have gotten rid of the real threats to human life, such as disease, afflictions of old age and rare conditions are presented to the public as if they were the scourge that smallpox was.
Re:Does this mean.. (Score:3, Insightful)
Re:Hey, this sounds familiar (Score:3, Insightful)
If they're mad at us not watching the Commercials. (Score:2, Insightful)
Re:Contract with the networks (Score:2, Insightful)
The problem with television is twofold:
1) The makers of shows are not responsible to the viewers of shows. Only to the advertizers. Shows are design to be containers for ads, not to be informative or entertaining. It happens that both information and entertainment do happen, but only accidently. So we could view television as the disease vector spreading the advertizers memes: "Buy our crap or you are a worthless waste of space!"
2) We have to pay for advertizing even if we don't watch televison in higher prices for everything that we buy. If you don't think that advertizers "adjust" their prices based on what they pay to advertize, then you must be from some really weird brain-dead planet. I know that some people argue that the current system serves us in that we now have a huge choice in products available to us. This agument however is wrong. Or as a good friend of mine says: "It's not EVEN wrong." Why is left as an exercise for the reader.
So a new meme might be: given that we have to pay for it anyway, wouldn't it be better to pay for it more directly? And maybe have more direct control over it as well? Unfortunately, getting from the current system to any other system, let alone one that would prevent some scum-sucking low-lifes from skimming off huge profits for basically no real return, seems impossible. Sigh.