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Consumer Electronics, Hollywood Work Against 'Video Napster' 237

cadfael writes: "The EETimes reports that "a new working group within the existing Copyright Protection Technology Working Group (CPTWG) will review a technical method for flagging video content that is not authorized for Internet transmission. ... The group was formed at the suggestion of Gary Shapiro, head of the Consumer Electronics Association (CEA), in a letter sent roughly two weeks ago to Jack Valente, head of the Motion Picture Association of America (MPAA)." Does this make sense in the light of this article?"
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Consumer Electronics, Hollywood Work Against 'Video Napster'

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  • And how long will it take for this to be circumvented?
    • I have a feeling they will use a combination of video watermarking and steganography to allow copyright holders to mark any video as their own. Of course, like sdmi [sdmi.org], it won't last long.

      Persuant to the DMCA [loc.gov], we probably won't ever hear about it. Maybe, we need to help these guys [anti-dmca.org].
    • For a few years people have been working behind the screens to make the general purpose PC a certified hardware device.

      All hardware vendors are involved in the "trusted PC" initiative. From BIOS, See www.trustedpc.org

      The specification [trustedpc.org] has been published in december 2001.

      Certified by an additional chip on your mainboard, before your BIOS even boots. It certifies BIOS, then bootblock, then OSloader, and then the OS and its applications. They really want you not to be able to see or hear content if there is even a single piece of hardware or software not certified. Let's hope it will become a failure.

      Ofcourse, it is all done as a "privavy meassure" with a "privacy Certificate Agency" that will only unique mark you as anonymous entity, and which will not "store" your information after your application. Right.

      Leto
  • "The encrypted CD will be an absolute nightmare," said Hock Leow, chief technology officer for Creative Labs, which sells portable MP3 players. "This will cause a big backlash from consumers."

    Well, it's nice to see that at least someone in the article recognizes encrypted CDs for what they are.

    But I wonder if the people trying to flag these videos to prevent their transmission over the internet ever heard of hackers? I find it hard to believe that by now they can be so naive as to think that they'll be able to pull this off.

    • Re:Predictions (Score:5, Insightful)

      by alen ( 225700 ) on Thursday January 10, 2002 @09:17AM (#2815796)
      If they can limit it to a very few tech minded people they've achieved their goal. You can never eradicate piracy 100%. Napster was a threat because it was availble to so many average users and no real tech knowledge was required. Just install and download all the music you want. You don't really have to eradicate piracy anyway. Just make it hard enough that 90% will never figure out how to do it and you're good to go.
      • Re:Predictions (Score:3, Insightful)

        by Tickenest ( 544722 )

        Good point. I wonder, though, if enough people will become enough tech-savvy that workarounds and hacks will still become widespread enough, or if those creating the hacks will make them simple enough for most people.

        Also, what about the culture that has sprung up on the internet of not wanting to pay for things (God, we're all such freeloaders)? Is that going to hurt paid-for video over the internet the way it has killed music?

      • Re:Predictions (Score:3, Insightful)

        by gmack ( 197796 )
        If only 10% of the people actually know how to do it then they still lose. Somone in that top 10% is bound to just write an app or instrictions.

        Take script kiddies as proof of this. How many kiddies actually know how those "hack programs" work?
    • They can do this easily, if they give up on "DRM".

      How? By putting a real "watermark" on the data. This watermark is not to prevent copying, and in fact it must have absolutely no effect on any consumer device. They then have an easy automated test they can do to data they find on the internet, and detect people selling or otherwise distributing copyrighted works, and go after them with the law. Once the illegal data has been detected humans can look at it and easily determine and prove that it is copyrighted, there is no need for the watermark's techniques to be revealed in court.

      Unfortunately they are going to insist on blowing it by trying to avoid the need for law by making consumer devices recognize the watermark and trying to avoid copying that way. The problem with this is that it provides hackers with a trivial test to see if the watermark is there and allows them to remove it!

      They could try both, but they shoud realize that if the hacker is encouraged to mess with the data due to the copy-prevention watermark, it is quite likely they will accidentally remove the other watermark, or they will detect the other watermark during their attempts to remove the copy-protection one (since it is likely the technologies will be tied together).

      The people running the MPAA, etc. are idiots. They are sabotaging their own ability to stop pirates, and pissing off the consumers at the same time with difficult-to-use and overpriced equipment. Unfortunately there seems to be no way to change their mind because they have no knowledge of technology.

  • by famazza ( 398147 ) <[moc.liamg] [ta] [onirazzam.oibaf]> on Thursday January 10, 2002 @08:34AM (#2815676) Homepage Journal

    Just like RIAA, MPAA must find a way to be much more attractive to consumers actually buy their product and avoid them to download it from internet.

    Recently RIAA lowered their prices to US$10 for a regular CD. If I'm really interested in an artist I would buy a ten-buck-cd, I would pay for audio quality, and even for graphical quality (and of course know the real music name :o) and for a nice case.

    This was the first RIAA intelligent step, and I hope MPAA follows its fellow.

    • The RIAA sets CD prices? Do you mean that? Wouldn't that be a violation of anti-trust law?
    • I would gladly pay $ 10 for a CD here in the Netherlands. Unfortunately, the recording industry mob has used the introduction of the euro to raise the CD prices one more. Many 'normal' popular CD's often cost more than $ 20. Of course, downloading and pirating music is a crime. But so is pricefixing.
    • mod this guy up! this is absolutely the way for the music and film industries to minimize piracy - deliver a high quality product at a reasonable price. CD encryption is, to my mind, a total outrage - particularly in the light of LEGAL RIGHT granted to make copies for personal use - the situation in Germany is extraordinary now in that the music industry has imposed a levy on blank tapes and CDRs, and yet sees no contradiction in promoting CD encryption technologies. Incidentally, in the UK we pay more like $20 for a mainstream CD title - DVDs are often considerably cheaper than CDs here now.
    • I'll second that sentiment. Media companies are getting more lazy every year. Look at the TV shows the last 3 years (few exceptions like west wing)or the movies. There are rare exceptions like American Beauty that really tries to be unique and insightful. As some musicians have said, "it's crap music that hurts the music sale." Rather than attack the problem of "how do we stay profitable" at the root of the problem, companies would rather maximize the profits on a few products to make up for garbage.

      The real problem is deeper than just "we need to protect our investments." It's about the constant change in taste. Our society changes it's preferences much faster than say 1960's. Large corporations simply can't move fast enough to take advantage of a new trend. By the time they notice a new trend, it's close to its peak.

      Record and movie companies rely on artists to create/notice a trend before it get big to take advantage. Problem is a lot of executives hate artists and artists dislike executives. Record companies know this and are afraid artists will go on their own. My opinion that's what they're really afraid of. By controlling distribution, production and equipment, they force artists to go through their system.

      Hock Leow's statement "The encrypted CD will be an absolute nightmare" is on target. It's one to for new technology like DVD's to start out with encryption built in, but if I have to replace my CD players, it ain't gonna happen for 5-10 years. I sure as hell ain't going to replace every piece of audio/video equipment I own, just so they can control how, when, and where I watch/listen to something. That's why I buy DVD's. I want to own a piece of artwork.

    • Recently RIAA lowered their prices to US$10 for a regular CD. If I'm really interested in an artist I would buy a ten-buck-cd, I would pay for audio quality, and even for graphical quality (and of course know the real music name :o) and for a nice case.


      They did? How come my local retailers haven't noticed? Most stuff is still 12.99 and up.
      Oh! you are talking wholsale to the retailers.. Sorry.
  • Wasn't this more or less what CSS was supposed to do? Just like macrovision is _supposed_ to protect videos.
    Oh well, we can run a sweep stake on how long it takes after release to get reverse-engineered. (I reckon 6-7 days)
    • by DarkEdgeX ( 212110 ) on Thursday January 10, 2002 @08:47AM (#2815704) Journal
      Macrovision has always been something I think the government should deem illegal-- especially in light of DVD players and how it infringes on a consumers rights;

      Example: Mary has an old RF (coax) input TV that works fine, and she has a semi-old (1990) VCR attached to it to watch movies. This VCR has a video input on the back for hooking up other devices, camcorders and so forth. Mary decides she wants to take advantage of the latest price drops in DVD players (example: Pioneer DVD player at Costco for roughly $200-250). Mary buys said DVD player, takes it home and plugs it into her VCR using A/V cables (RCA jacks). Mary proceeds to try to watch The Matrix. Lo and behold, Mary notices that instead of a superior image, she sees the image getting extremely dark, then turning bright, then dark again, repeatedly. The culprit? Macrovision.

      It's bullshit that people should have to purchase a brand-new television set to watch DVD movies (and this may in fact not be possible for the person used in the example above, after all, a new TV can cost three times as much as a DVD player).

      It's also interesting to note that Laser Discs, for whatever reason, didn't employ Macrovision. Another problem I have with Macrovision is that (supposedly, based upon my little understanding of the subject) introduces errors into the video (and audio?) INTENTIONALLY, errors which the human eye supposedly can't see, but which confuse video inputs on VCR's and other 'video input' devices (video capture cards in PC's, and so on).
      • This is such a pain in the ass that I finally purchased an RF modulator (best pronounced in the voice of Marvin the martian: "RF modula-TOR") to lug along with my digital camera / camcorder / Playstation2, for when I visit the family on vacation. $30 from RadioShack lets me pass through A/V signals to a coax TV, without having to rely on a Macrovision-crippled VCR.
      • I ran into this problem when I bought my first DVD player a couple of years back. I couldn't for the life of me figure out what was wrong. Eventually the guy at Radio Shack told me about Macrovision, and sold me an RF converter that I could use to block it.

        Bastards.
        • and sold me an RF converter that I could use to block it.
          So, is that a Copyright Circumvention Device in your Radio Shack, or are you just happy to see me?

          Wait, do you mean you just got an adapter from the DVD player directly to the TV? That's not nearly as exciting...

          -grendel drago
      • Too bad the industry didn't keep the promise it made. When laser disks came out, they promised they would become cheaper than videotapes. (when tapes were in the $50 range) Tapes bacame cheaper and the disks started sporting premium content at higher prices. I was a fool and bought a good laser disk player (partly because is was real NTSC). While waiting for the promise to be kept, I kept buying videotapes. In 20 years my laser disk collection is still less than one dozen. I dust it off once a year near Christmas and enjoy a good copy of Disney's Fantasia. It is a fantastic experiance on a good system. I haven't bothered with a DVD (other than the one that came in my latest computer) because of the promise not kept. I bought a DVD to test the player (2nd hand in rebellion). On the computer, the video has short video freezes between chapters (Fiddler on the Roof), so my experiance so far is Laser Disk is much better quality than DVD. Maybe I have a poorly put together DVD or cheap player for comparison. The Laser Disk does not stutter the playback.
  • by javilon ( 99157 ) on Thursday January 10, 2002 @08:36AM (#2815682) Homepage
    If they start making broken CDs massively, all you will trust will be mp3. And you can be sure as hell that if the music is good enough there will be good quality mp3s around.

    And if they buy legislation in the USA, it will take them about 5 years to impose it worldwide.

    That is far too much time to stop the tide.
  • by dkemist ( 199970 ) on Thursday January 10, 2002 @08:37AM (#2815687)
    It all comes down to the codec / software used, right? I mean, if I have a binary file that's an mpeg2 encoded video, and I ftp it somewhere else, it's the same video. You can't really do anything to the file that makes ftp say "ohhh, I shouldn't copy this."

    I think the only way to enforce something like this technically is to build a check into the playing and transfer softwares. And of course, in order to make it work, it would have to be a closed spec, and would probably be licensed.

    As long as "normal" software and protocols work, there's probably not going to be a compelling reason to switch to the new protected ones.
    • As long as "normal" software and protocols work, there's probably not going to be a compelling reason to switch to the new protected ones.
      They are betting people will still want the latest and greatest content. It will requiere a decoder box and subscription, just like cable TV. New content will Pay Per View, just like cable TV is now. It will be a closed format and limited on what will decode it, just like cable or Direct TV is now. You can throw a box on the TV cable line or LNB cable from the dish and make a perfect copy of the datastream now (with the right equipment) and take it to a friends house and play it back unmodified, but his equipment still will not decode and play it. That's how it will work. Your decoder will have an address. So will his. The same datastream fed to both boxes will not be treated the same. No subscription = no playback.
      People will get the new hardware to get the new content.
      Using the excuse my TV and antenna on the roof is perfectly fine is the same reason you gave nobody will get the new system.
      By the same logic, nobody would get Cable or Direct TV and use some copy protected format requiring a decoder and subscription.
  • by BadDoggie ( 145310 ) on Thursday January 10, 2002 @08:38AM (#2815688) Homepage Journal
    Could someone please tell me how the flag on some file will stop my buddy taping, then ripping South Park, chopping it into 15MB RARs and placing it on an FTP so that some us over in Europe who are sick of the 2-year delay and piss-poor overdubs can watch? Or how it could stop me DLing those files?

    I hear you yelling. They want to flag a lot of videos that are being transmitted through file-sharing networks like Kazaa and Gnutella, right? It's gonna be tough to get some marker or flag to remain in place through the various compressions and wrappers (mpg, div-x, asf, avi, wmf, etc.).

    Of course, if they do flag files, then it may b possible to use the DMCA as another method to sue the rippers, since the loss of the flag would be circumventing a "copyright protection mechanism".

    Just my 0.02 [1]

    woof.

    About that .02 Euro: The plural of the Euro-cent is also "cent", giving you "Just my two cent". We have prices like "Fifteen Euro and twenty-seven cent". I already miss the Deutschmark (but not the Franc).

    • This is what still baffles me. Surely someone in the content industry is just about the intelligence threshold to realize that "if I can watch it, I can copy it."

      If I can display the thing on my screen, I can hook up some simple AV cables and re-record the thing to another digital format minus any copy protection. Forgive me for being obvious, but this comes up in these conversations FAR to seldom. Remember, what we're talking about here is content - even at slightly less-than-digital quality it is still the same content, and just as transmissible. Or perhaps I'm mistaken as to where the average watcher's priorities are.
      • Yes, if you have fancy hardware, like your typical PC or VCR, and can go to the hardware store to get some AV cables, there is no way the MPAA can stop you from recording to a sensible format like MPEG without their special watermaks, give it some compression, send it over the internet, and screw the MPAA.

        The same thing works in audio, and it still will no matter what the RIAA does.

        If either of these groups wants true protection, which can only be approached, they'd have to use special hardware, then get it into everybody's houses. In other words, theyre fighting a losing battle, and we're caught in it.

    • by lynx_user_abroad ( 323975 ) on Thursday January 10, 2002 @12:48PM (#2817032) Homepage Journal
      Could someone please tell me how the flag on some file will stop [the transfer of video files over the Internet]

      Let's take it in pieces...

      ...my buddy taping...

      For as long as you (or your buddy, in this scenario) have an analog recording mechanism (like a VCR) you're okay. But the AV equipment manufacturers don't make much money unless you buy new equipment. Therefore, you will always be under pressure to but a new VCR, or a recordable DVD box, or even a TV tuner card for your PC. In each of these cases, it opens a vulnerability because you are at the whim of the equipment manufacturers. (I'm neglecting the possibility that you build all of your own equipment from scratch.) The AV equipment manufacturers are under legal and business pressure to ensure that copyrighted material remains marked that way, and is not easily copyable. One simple way to do this is to mark all material as copyrighted, and therefore non-copyable. So, you (or your buddy in this scenario) could be stopped by a failure of his current recording mechanism, or by his own desire to keep current and upgrade.

      ...then ripping South Park...

      This presumes the ability to convert analog content into digital content, or to somehow get the original content digitally. There are many schemes which can already be used to prevent you from getting the original content digitally. We will presume that an effective application of the DMCA will cut off your access to the original digital content. And since the scenario you propose seems to indicate a tolerance of any analog adequate copy anyway (since it's coming from tape) lets's focus on this instead.
      This would seem to be the place where blocking is least possible, but only if we presume that all of the equipment (computer, disk, digitizer, and software) are under your own control. But there have been initiatives to remove this control from you, even for equipment you "own", in each of these cases.
      The DMCA represents a broad example of law dictating what you can (or cannot) do with your own computer in your own home. As long as you're using a non-free operating system, then you will only have the ability to digitize video content if the OS manufacturer chooses to allow that capability, and then only under the terms dictated by the manufacturer. And, regardless of size, OS manufacturers are too big of a target for content providers to ignore. Is it too much to imagine an operating system which refuses to allow certain copy operations except under the approval of a digital copyright management scheme? Microsoft doesn't think so, and they've already applied for a patent for one way to do it.

      ...chopping it into 15MB RARs and placing it on an FTP...

      You don't own the Internet; maybe a small part within your own home, but not the whole 'end to end'. I could imagine your scenario being stopped here by any of:

      a limit on your buddy's upload file size, imposed by his internet service provider.

      a prohibitive surcharge to your buddy, based on upload file size.

      the inability of your buddy to run an FTP service from his own equipment, based on firewalling or terms-of-service imposed by his internet service provider.

      the inability of your buddy to find an FTP server run by someone else, due to a prohibitive cost, liability concerns on the part of the FTP site provider, lawsuits shutting down such a central server or their inability to run an FTP service from their own equipment for reasons detailed above.

      the actions of "intelligent internet routers" which examine initiating and terminating ports, as well as content type, and choose not to pass content which is not beneficial (profitable) to their owners.

      download limits, imposed by your internet service provider, which restrict what you can download, or your total download speed.

      This last one is the "flag" you are referring to. It is not in AOL/Time Warner's interest to allow you to bypass their controls (and profitibility) on their content using their routers, so you can expect them to (Lessig puts it; "as corporations they are legally obligated to") take actions to prevent this type of content from being carried over their wires.

      There are already software systems deployed which can "recognise" a song, even if it was performed by an unknown artist. It won't be difficult to modify this research to identify a portion of a South Park episode, no matter how bad the analog encoding was.

      That leaves two obvious routes your buddy might employ (obsfucation and encryption), each with it's failings and drawbacks. Obsfucation ("we'll ROT13 the file before we upload it") only works if everyone knows the obsfucation method, and you can bet the search and identify software will learn it, too. Encryption has the same drawback, unless the key is tightly controlled, in which case knowing the key in itself becomes a liability.

      Instead of patting yourself on the back, secure in the knowledge (even if you're right) that they can never stop the trading of digital content, why not ask the question why they would want to? If you didn't value South Park so much, they couldn't justify taking such actions to protect it.

      Imagine that. the answer was right in front of you all along.

      • ISPs imposing rules on there customers, is only
        effective when there is no competition. The
        barriers to running an ISP aren't very big. Ones
        that block popular services will some lose
        customers to ones that don't.

        And way are you talking about ftp servers, the
        articles was mentioning much easier to use and
        more modern peer to peer systems.

        Its a lot more difficult to detect copyright
        violating file transfers, when the data is all
        encrypted as in freenet [sourceforge.net],
        or when different chunks of the file come from
        different users as in E-donkey [edonkey2000.com].
  • by Alsee ( 515537 ) on Thursday January 10, 2002 @08:39AM (#2815690) Homepage
    When I read about this, my first reaction was that every single second of TV broadcast will be flagged as uncopyable.

    My second thought was "hmmm, I wonder if the comercials will be flagged as copy protected."

    -
    • by mccalli ( 323026 ) on Thursday January 10, 2002 @09:01AM (#2815745) Homepage
      ...every single second of TV broadcast will be flagged as uncopyable.

      Perhaps they could also have nearly every single second of TV broadcast flagged as 'unwatchable'...

      Cheers,
      Ian

      • Perhaps they could also have nearly every single second of TV broadcast flagged as 'unwatchable'...

        No, we need more precision with that. We need at least "bad humor", "cliches", "stupid", "unimaginative" and "mediocre" flags.

        ...and for news broadcasts, "depressing".

    • by gnovos ( 447128 )
      In order to send information through my body, you are required to accept my "Body Pass-through Usage Agreement", which simply states that you completely and instantly transfer all copyrights and ownership on that material to me (If they don't like that, all they have to do is to stop sending thier radio waves through me).

      So, I am the sole owner of those shows and music that you are hearing, and I officially give you permission to copy them and pass them around to your friends.
  • Consumers.. (Score:5, Insightful)

    by onion2k ( 203094 ) on Thursday January 10, 2002 @08:40AM (#2815692) Homepage
    When will these companies realise that until they start making money out of what consumers what to do they're always going to be in a pitched battle against so-called 'hackers'?

    So people use the internet to trade music. And they might invent something to trade video without the adverts. And years done the line they'll be trading whatever comes next. Why do companies insist on trying to stop what is obviously going to happen, and start embrassing it. Instead of trying to stop people doing this why not work on creating a business model that consumers are happy with and would be willing to pay for. I'd certainly pay a bit for television sans adverts (a bit of in-show product placement would keep the advertisers happy, I just hate the breaks), and if I could get these shows over the net as and when and whereever I want them I'd pay even more.

    Companies that are wholely antagonistic toward their customers are really annoying.
  • by Tsar ( 536185 ) on Thursday January 10, 2002 @08:46AM (#2815701) Homepage Journal
    Suppose companies start distributing video using the CPTWG encoder (whatever they might call it) to mark it as nondistributable. What's to keep folk from sending the video output to a DV device, then reading it back and re-encoding it to whatever 'open' format they choose? This isn't the easiest way to accomplish it, I'm sure, but if media can be played, can't it be re-recorded and converted?

    It seems to me that whenever the powers-that-wanna-be try to establish total control of digital media, they lose whatever control or influence they already had. Why not redirect efforts toward better fair-use policies, reasonable licensing schemes, and accept that somebody will copy your work no matter what you do?

    I think the real trick will be to improve Joe Random's perception of the recording industry to the point that he feels guilty about having media he hasn't paid for. Their current tactics will never accomplish that, and in fact will tend to perpetuate the Robin Hood fantasy that Napsterites currently enjoy.

    "The more you tighten your grip, Valente, the more encoding systems will slip through your fingers." -- Princess RIAA
    • What's to keep folk from sending the video output to a DV device, then reading it back and re-encoding it to whatever 'open' format they choose?

      Right.

      Even if you can't copy it using electronic means, the hardcore hackers that love the sitcom "Friends" could just watch the episode enough times so that they can just draw it out using Flash, and do all the dialog using their own voice. Heck, I know that my dainty baritone could be taken for Jennifer Anniston's voice anyday.

      Heh, ok, maybe that's NOT such a good idea, but it would be funny ;)

    • by ishark ( 245915 ) on Thursday January 10, 2002 @09:34AM (#2815864)
      Suppose companies start distributing video using the CPTWG encoder (whatever they might call it) to mark it as nondistributable. What's to keep folk from sending the video output to a DV device, then reading it back and re-encoding it to whatever 'open' format they choose? This isn't the easiest way to accomplish it, I'm sure, but if media can be played, can't it be re-recorded and converted?


      The only workable solution I can see is not very workable at all. You need to watermark ALL the "copyrighted" stuff and make sure that players only play it when it's coming from "legitimate media" (CPRM anyone?). Tricks like disc regions unwritable by consumer-level recorders may work.
      Now, if you rip and reencode the watermark is present, but since your copy is (of course) not on legitimate media the player will refuse to play it.

      Now, this is all nice and wonderful, except for a VERY MINOR problem: i.e. nobody says that you should use the compression algorithm supported by the players. If I rip to some random video format and then use some random computer program to play it, the "certified" video player never comes into play, so no copy control is possible.

      This too has solutions, of course, like embedding copy control systems into the output device (= monitor). By using a crypto handshake between all the devices, from disc reader to monitor, it can be the monitor itself which refuses to display the watermarked data. Since forging the crypto handshake can be extremely hard, you would be forced to degrade the video quality until the watermark is lost, losing the advantage of digital copies.

      Now, technologically this is probably feasible and would be very hard to defeat. Flat screen producers would very much like to be able to include electronics on the screen itself, since connecting the matrix to the control electronics is a pain, and this would make the hardware virtually unbreakable. What I think the REAL problem is, is that economically the growth of the last years has been brought by the amount of free stuff circulating. I cannot prove this, but I think, for example, that the price of HD went down because of Napster/warez/broadband. By locking all the stuff down at hardware level you kill the incentive to buy new hardware, since: 1- people don't need it, 2- the new hardware is as locked down at the old, so there's no added benefit in upgrading (while graphics cards still have room for improvement, the current CPUs are already way too fast for "end-user" use, the RAM very cheap, disk space almost free, audio as good as it's needed.... and there isn't much else in the general "multimedia" PC....). Whatever company follow this strategy will basically gut itself in face of the "non-compliant" ones which provide added value in terms of less control.


      You are perfectly right when you say:
      It seems to me that whenever the powers-that-wanna-be try to establish total control of digital media, they lose whatever control or influence they already had. Why not redirect efforts toward better fair-use policies, reasonable licensing schemes, and accept that somebody will copy your work no matter what you do?

      Video rental stores seem to live quite well, and a "global renting store" via internet downloads would probably work very well. The problem is that it would be forced to apply prices which people find reasonable, which would undercut the massive profits of the content indistry (this is why they are fighting this at full steam). To give an idea of a "reasonable price" consider the cost of storing it on HD (including classification/retrieval, etc.), of download bandwidth and (this last is a negative value) the nuisance of waiting for the download (if you already have it on your HD you don't have to wait). People now hoards warez/music for the fear that the only other way to get it will be paying lots of money (both now or in the future), but would they really fill up gigs and gigs of HD and CD if the knew that for $X ot $Y/month you can just redownload it when you need?


      Overall, I think that the outcome is inevitable, my only fear is the "collateral damage" which will result while the fighting continues....

      • by regen ( 124808 ) on Thursday January 10, 2002 @12:06PM (#2816702) Homepage Journal
        ... you would be forced to degrade the video quality until the watermark is lost, losing the advantage of digital copies.

        It is fairly easy to prove that you can remove any watermark without significantly changing the signal to noise ratio of the image. Several people, including myself (as part of my PhD research in 1995) have proven this and published the proof. Unfortunately, the people watermarking digital media don't pay attention to research that doesn't match what they want to hear.

        • It is fairly easy to prove that you can remove any watermark without significantly changing the signal to noise ratio of the image. Several people, including myself (as part of my PhD research in 1995) have proven this and published the proof.


          Would you mind passing along a citation or two that I could look over? I think this sort of work is neat, and I'd like to know more about it. Just reply to this message & I'll check it out. Thanks in advance . . .

      • This too has solutions, of course, like embedding copy control systems into the output device (= monitor). By using a crypto handshake between all the devices, from disc reader to monitor, it can be the monitor itself which refuses to display the watermarked data. Since forging the crypto handshake can be extremely hard, you would be forced to degrade the video quality until the watermark is lost, losing the advantage of digital copies.

        Oops, you are forgetting something: Nasty People. They will be overjoyed to make viruses that embed watermarks into your PowerPoint presentations and Word documents and add a gate in front of your web-browser so that every page that comes into your machine from the internet gets tagged with a watermark, making it unviewable.

        Any technology that is inherently bad (and trying to stop regulate when and where somone views content is bad) will be used in nasty and evil ways by people who were never inteded to be given access.
      • This too has solutions, of course, like embedding copy control systems into the output device (= monitor). By using a crypto handshake between all the devices, from disc reader to monitor, it can be the monitor itself which refuses to display the watermarked data.

        I've wondered about this for a while, and if the MPAA/Studios/whoever else are really convinced they're losing as much money as they say they are, a fix is realtively easy: They simply commission several big-name consumer electronics companies to build a really nice flatscreen display with copy-protection embedded in the monitor's silicon, then subsidize the heck out of them in the marketplace.

        Think about it: How many people wouldn't jump at the chance to get a nice 42" HD plasma screen for $500? Not many. (In the volumes we're talking about, those prices wouldn't even need all that much subsidizing - big flat screens are expensive now at least partly because volumes are low.) People would suddenly decide they didn't care very much about that little poison pill embedded in the product, and once enough of the market is seeded, then rights managment is a de facto reality.

        The interesting thing is that this could work quite well right now, but there is a limited window in which there is a tasty enough piece of bait (flat screens) that people want, but don't have. It works for the content owners because they now know that the screen owners will have to obtain thier content legitimately in order to view it.

        Perhaps I should write this up and let them pay me for building such an initiative...
  • by iGawyn ( 164113 ) on Thursday January 10, 2002 @08:48AM (#2815709) Homepage Journal
    The main problem that both the RIAA and the MPAA have is that they have lost touch with reality. They are not, by any stretch of the imagination, computer literate people. Because of this, you get idiotic decisions like the Cactus CD-Rip protection, the 0.99GB per .vob limit on DVDs, CSS, any all of the rest of the things that we love to laugh at.

    If they wanted to sell their products, they'd lower the prices (seriously, 10$ CDs are good, but 30$ for a DVD? Come on, a DVD isn't that expensive, and you've already raped the consumer in the theaters, so drop the price. 15$ or 20$ for a new DVD would be nice), as well as try to get intelligent people to protect their goods.

    Instead of going after whoever cracked CSS, the MPAA should have approached them, asked for suggestions to improve encryption, not sue them for copyright infringement, or whatever bullshit they currently are pulling out of their asses.

    Information will find a way to be free, be it ripping CDs, DVDs, or whatever. As long as you have computer-illiterate people making the decisions, we'll always have news stories to post on /. and laugh at.

    Gawyn
    • "15$ or 20$ for a new DVD would be nice"

      That's what I've been paying. Except fo rmy Special Edition of Shiri which was $30, and the only version I can play on my DVD player.

      I think what this is intended to do is really work for future video "broadcasts" via next-gen TV. DVDs already have copy protection. The industry needs to create a system that ensures people don't rip "Buffy" before it's shown in Australia or Europe or make their own DVD of the show before the episode is out on DVD.

      What I don't understand is why people want to share these things over the net. It'd be much more efficient to use the internet to create sharing pools and then exchange the stuff via CD-ROm or DVD.
      • Lots of people are already trading media on CDRs. They rely on Gnutella/Kazaa/Usenet/etc. to get New Stuff, and then the one person with a large pipe burns the New Stuff and starts bringing it around. Believe me, the filesharing piracy is just the tip of the iceberg.

      • The industry needs to create a system that ensures people don't rip "Buffy" before it's shown in Australia or Europe or make their own DVD of the show before the episode is out on DVD.

        Wrong. The industry needs to update their distribution methods to account for a global economy. Their existing methods treat Australian and European customers like an "after-thought" market. This is a complete failure to leverage digital distribution to the content providers' advantage. Why not a global simultaneous release? Because it used to require shipping large quantities over vast distances. What these companies don't seem to realize is the digital distribution they are fighting could drive their own distribution costs down and improve geographic coverage with their "authorized" product, cutting into the market for unauthorized distribution to areas that are they artificially cut out of the supply chain.

        A global release completely obviates the need for region encoding. They are using technology to force the market to adhere to their current business practices rather than using it to adapt and adress consumers evolving needs. How they think they can keep this up is beyond me...

        • While I would like a global release it just isn't going to happen. 2 reasons why:

          1. You can't dub/subtitle movies in a lot of languages in a few days. They require time and money.
          2. Distribution rights are given to different companies throughout the world.

          Example:
          Shaolin Soccer came out in HK last summer. It did very well at the box office. Disney/Miramax bought the rights to release in North America. When will they release it? They claim they will release it here, but when? They recently went after gray market importers in the US and Canada, essentially forcing them to quit offering it for sale here. The DVD has English subtitles so I can easily watch it, but Disney isn't see any of my money.

          While a global release is desireable the economic reality is it isn't possible unless the same company has distribution rights throughout the world. And that isn't going to happen.
      • I think the real reason is to protect video stores. My impression having worked at a video store for a few years was that when a movie was released it was priced so as only video stores could affored it. We would routinely pay $80-$100 per video, turn them around and rent them for $3.50. The idea was that it would be made up in volume over several months. I know Ingram offers video cassette "leases" for a month or so. I think high prices are to protect another one of the MPAA's profit models.
        • I disagree. Many video stores and chains are going out of business. The ones that are succeeding are either mom and pop niche stores or owned by media distribution giants (Blockbuster).

          Since you worked in a video store you understand the margins are razor thin. The majority of money is made on fees, right?

          What will happen is video rental outlets will see the same thing with DVDs as cassettes th eonly difference being video stores will pay a higher premium for less content. For example, the DVD for LotR will be released at video stores shortly after the PV run. However, it will be just the movie with no extra features. But when the consumer release follows they'll get a cheaper price and more features. IF the studios price DVDs between $10 and $20 there will be little reason for people to rent them.

          I expect video rental stores to continue to diminsh. A lot of their costs is in storing and replacing VCR tapes. While DVD could lower their costs in the long run, their short term costs will be huge because they'll need to replace their catalog and a LOT of movies arent on DVD and may be waiting a long time (especially the small and independent studios).

          If the studios want to control their product fully they'll continue to squeeze out the rental markets ont he low end and continue to consolidate their hold on the big chains.

          But you are right in that high prices are in place to protect the studio's release chain for the time being.
    • but 30$ for a DVD? Come on, a DVD isn't that expensive, and you've already raped the consumer in the theaters, so drop the price. 15$ or 20$ for a new DVD would be nice

      Where do you buy your DVDs? I never pay more than $20. Just bought three romantic comedies for my wife at Costco for $12.99 each. Most new releases are $17.99. These prices are available at almost every online retailer, Costco, usually Best Buy & Circuit City for a week or so after release, etc. Out of the 100 some odd DVDs I own, I paid an average of $15-$16 a piece.

      DVDs, IMHO, are in their perfect price range. As long as I can always buy new releases for less than $20, I'll stay a happy camper.
    • These companies/consortiums/cartels don't want to live in Reality. They want to live in an alternate world where money perpetually flows in their direction every second of every day at an ever increasing rate so that their quarterly return graph looks like y=x^2. They want to be paid for every viewing by every eyeball and every listen by every ear of every piece of media they have ever touched, handled, or signed off on in any way. That's all they want. That's all they care about.

      And the fact that it's impossible in Reality is not daunting to them, because they have enough money to play with the Alternate Reality known as the Legal System, where the rules are not based on ethics or morality (not really they're not, although some may claim otherwise) but on precident and convincing the lawmakers that it will benefit them (payola, reelection, etc.) Then the Police can sweep in and harrass the "media hackers", since by definition, they are now criminals.

      The reason they don't care about good encryption or being fair is that some bean counters have determined that it's not the fastest way to increasing profits, and that is all that does matter. Fairness doesn't buy these execs bigger mansions, faster cars, or hotter hookers. And the reason it's so repulsive is that they're literally locusts, eating everything in sight on a path to instant fatness but inevitable starvation, but it's as if they've somehow bought out Mother Nature to make the crops grow back artifically fast through bribes to the Soil Nutrient Bureaucrats.

      Any reasonable person can see how benefiting artists and consumers alike is what's best for everyone. No one may get fabulously wealthy overnight, but entertainers will be well compensated, and the people will get entertainment at prices that are reasonable. The opportunity costs of pirating entertainment would outweigh the costs of getting it legally, and piracy would disappear for all but the very poorest and entertainment starved of people. But the cartels don't care. The RIAA and MPAA aren't interested in anything but increasing their own wealth RIGHT NOW at the expense of everything else, and it's no wonder there's a groundswell of people who want them gone.
  • Seconds Out, Round 2 (Score:4, Interesting)

    by bfree ( 113420 ) on Thursday January 10, 2002 @08:58AM (#2815732)
    MPAA's Attaway said during the panel discussion. "We think the best thing is to develop something along the lines of the Copyright Scrambling System that was worked out by various players in the marketplace."
    So it looks like they want to create another weak slap-on encryption scheme that allows them to control the hardware and software capable of playing their content! The question is how can you come up with something which will remain even after an analogue broadcast? The only way I can imagine an analogue broadcast could be in any way protected is by dropping the quality so no one would bother capturing it, but I guess lot's of people wouldn't bother watching it or paying for a service (on way to get people to shift when a digital service is launched). Let's face it, as long as analogue broadcast remains the signal can be captured and recreated at will, when everyone is on digital broadcasting we will however be screwed unless we ensure that NOT ALL hardware and software respects this. At present with DVD technology we find all forms of circumvention techniques (not least of which you could copy the encrypted stream) so let's hope that the United Corps of America's power does not increase any further in their influence over far-eastern manufacturers.
    • The question is how can you come up with something which will remain even after an analogue broadcast?

      You can't! The content industry has lost touch with reality.. just read my sig!
    • > The only way I can imagine an analogue broadcast could be in any way protected is by dropping the quality so no one would bother capturing it, but I guess lot's of people wouldn't bother watching it or paying for a service

      "Survivor", "Blind Date", "Who Wants To Be A Millionaire"... mission accomplished.

  • Finally, some sanity (Score:3, Interesting)

    by fajoli ( 181454 ) on Thursday January 10, 2002 @09:03AM (#2815756)
    This path makes far more sense than fighting with the consumer on copy protection. Watermark their files so that it would be relatively easy for law enforcement to "know" a file has been illegally copied. Are they going to raid someone's home looking for them? Probably not. But they might look through a suspected criminal's computer (with a warrant, of course) and prosecute based on what they find.

    I really don't have a problem with this as it would be no different than car manufacturer's putting the VIN everywhere they can on a vehicle.

    In this case, enforcement might be substantially easier than prevention.
  • by Anonymous Coward on Thursday January 10, 2002 @09:09AM (#2815769)
    When is the RIAA and MPAA going to get it through their thick skulls that THERE IS NO SUCH THING AS A PIRATE-PROOF DIGITAL MEDIA!

    You can do whatever you want to a binary file, but the reality is that when the consumer wants to listen/watch the file (You know, guys, WHY you made it in the first place!), there has to be a translation from protected digital to unprotected digital before it is converted to analog. All I have to do to pirate is capture that stream before it goes to analog.

    Their answer seems to be to force everyone to push the translation from protected digital to analog into hardware and pass laws to make it illegal to break their algorithm. This will never work. Everytime you change your protection scheme, you make all the current players obsolete - pissing off your customers.

    It takes months or years to get the new algorithm distributed to consumers in the form of hardware, but is takes only days or weeks for hackers to reverse engineer it in software and start pirating.

    It is a game they can not win. They need to simply make it a hassle to pirate, accept that a certain percentage of people are going to pirate no matter what they do, and focus on their legitimate customers. Accept the price that the market will bare and get on with life.

    It the day of ReplayTV and Broadband, it is moronic that I can not tie into media servers of all the major studios and download any movie or tv show on demand on a Pay-Per-View basis. They technology is *ALL* there today to do it ... the studios just need to do it.

    And they have to understand that once I have downloaded it ... in my mind, I own it! I am not going to pay $1.99 an episode for each episode every time I want to watch a tv show I missed. I am going to download once, "time-shift" it on my Replay TV, and if I like it, I am going to archive it to VHS, VCD, DVD, etc.

    That is reality. That is your market. Sell to it and stop trying to using the government to be your Guido the Killer Pimp that throw people in jail because they dared to watch a DVD on Linux!
    • by AgTiger ( 458268 ) on Thursday January 10, 2002 @09:44AM (#2815895) Homepage
      > You can do whatever you want to a binary file, but the reality is that
      > when the consumer wants to listen/watch the file (You know, guys,
      > WHY you made it in the first place!),

      Actually, I'm sure the MPAA and the RIAA see the actual viewing/listening to their product only as a secondary necessary concern that furthers the real reason they make the products and sell them: Revenue.

      Everything that they've done with regards to innovation on the technology front the past couple of years has been to protect the content from copying, rather than focussing on what the consumer wants. This is a recipe for long term disaster where market share is concerned. First rule of business: MAKE MONEY. However, never ever forget that the first rule is very impacted by the second: SERVE YOUR CUSTOMER. Make them _want_ to come back to you. If you don't do this, you won't last.

      Failure to innovate to the customer's needs will eventually be what leaves them looking around asking, "Oh no, where did our market share go? What did we do wrong?" Many of us will just look at them and shake our heads.

      I keep returning in my mind to the video game copy protection conflicts in the 1980's, and how that turned out. The producers eventually got the crucial points:

      1. Those who were going to copy the products rather than buy them weren't very likely to buy a manufacturer-produced copy anyway.

      2. Annoyed customers don't buy more of your products - you lose future sales. In the 90's, copy protection on games has once again reared its ugly head. Electronic Arts found from me what annoying a customer does to future revenue from said customer. I purchased a copy of Electronic Arts' Dungeon Keeper 2 Best Buy, and could NOT run it on my Plextor UltraPlex CD-Rom due to the copy protection method (Safedisc/c-Dilla). After wasting a half hour on the phone to customer support to find out they knew about the problem with Plextor drives and weren't about to release a fix/patch, I finally informed them I would have to go download the crack, and play the game THAT way, and that this was a crazy way to make a customer go to play a fifty dollar game they just purchased. They actually tried to tell me I shouldn't do that. *shaking head* Now when I see an Electronic Arts logo on the box, I avoid the game, much as I might want to purchase it. Sucks that they want my money, but it sucks that they make their games unplayable on my equipment. Even if they fix the problem now, I'll probably never know and will keep avoiding their products.

      3. For every way to protect media, there's a way to break it, and there are uncontrollable distribution methods to get the cracks/breaks out to people who want them.

      Okay, enough of my rant. Time to go serve my own customers and make money. :-)
      • For what it's worth, EA doesn't seem to use SafeDisc anymore - probably for exactly that reason. I have 3(4?) games that I really enjoy that use SafeDisc, and it's an amazing pain to have to crack them each time I re-install them.
    • ...there has to be a translation from protected digital to unprotected digital before it is converted to analog. All I have to do to pirate is capture that stream before it goes to analog.

      While technically true, all it would take would be a D/A converter that accepts encrypted input. An example of a chip that does this can be found here (although it's for voice only, right now). [analog.com] You'd need to probe up a dozen spots on the chip, and each spot could be protected by metalization above the trace you're trying to probe. This would raice the cost of digital ripping so high that it would be worthless to most people. DVD pirates would (and do) just make copies of the encrypted digital content.
    • THERE IS NO SUCH THING AS A PIRATE-PROOF DIGITAL MEDIA!

      As someone who works now and then on next-gen TV jobs, I can tell you that A) there IS such a thing as pirate-proof digital media (you just haven't seen anything done by people who understand crypto and security yet - but you will), and B) if such systems are embedded directly in the same silicon that has to process and display the image, it's close enough to impossible to hack to count.

      Realistically, any system that requires ion-beam implanters to hack is one that will be realtively effective at deterring "piracy".
  • by Alsee ( 515537 ) on Thursday January 10, 2002 @09:30AM (#2815853) Homepage
    I would like to address the legislature (US, EU, and everywhere else).

    The internet is the greatest developement in communication since the invention of the printing press. More people have access to more information than ever before deamt possible. The cost of distributing information to unlimited numbers of people is virtually zero.

    We can embrace this new technology and it's benefits, or we can reject it, cripple it, destroy it.

    The adoption of any new technology means change. Any bussiness unwilling or unable to adapt to that change will fail. The adoption of the automobile meant the doom of the buggy-whip industry.

    With the adoption of new technology businesses will fail. They will make way for new businesses and new possibilities. We will all reap the rewards.

    As for the other choice, that road leads to maddness. In this specific case - flagging video - for this scheme to work EVERY SINGLE ELECTRONIC DEVICE must respect this flag. This means all other devices must be made illegal - including existing devices. It must be illegal to alter devices you own. It must be illegal to create your own device. It must be illegal to attempt to understand how these technologies work. It must be illegal to explain to anyone how these technologies work.

    KNOWLEDGE MUST BE MADE A CRIME.

    Furthermore, such restrictions must be enforced GLOBALLY. Any nation who resists must be crushed into submission.

    Such is the madness of the DMCA, EUCA, and other attempts to "protect" us from progress.

    -
    • Absolutely right, except for one problem. At the moment, the business which must fail have a LOT of money and that wonderful thing that follows, the ears of congress.

      The classic new tech vs old tech is the buggy-whip manufacturer. Buggy whips went out with the coming of the automobile, and the buggy whip makers who survived were those who adapted, and transformed into something else.

      Except now the buggy whip makers are the RIAA and the MPAA, and through their amassed capital they have apparent dominion over the new tech - the Internet. It's still not clear to me that as a society we won't throw out the baby with the bathwater, keep the media cartels through more and more restrictive information laws, and move to universal 'untamperable media-restricting hardware'.
      In essence, MAKE KNOWLEDGE A CRIME.

      Yecchh.
      • And you, in turn, are absolutely right, except for one wrinkle:

        The current media giants might have more money and power to try and enforce their business model (in comparison to the buggy whip makers), BUT, ultimately that strategy can only fail in the marketplace. They'll eventually run out of bullying money, laws will be ignored, and copy-prevention technology will be bypassed. People know when they're being unfairly screwed, and they're sending a clear message about what the market is willing to bear, but no one's listening yet.

        Like John Perry Barlow said, "Whenever there is such profound divergence between the law and social practice, it is not society that adapts."

        Anyway, eventually a fair and happy medium between creators and viewers will be found; one without the prehistoric middleman used to skimming everything off the top, and one where people have a basic understanding of the cheap economics at work... (hm... "cheap economics"... those two words don't work so well together, but oh well).

        --

        • I'd really like to believe this, but there is a critical time factor. First off, there is a generation here who has no comprehension of the public domain. Copyright law has been so perverted that most likely nothing done since Steamboat Willie will expire in my lifetime and go into the public domain. The chain is broken, unless it's rolled back to pre-Bono or beyond.

          Second is the critical issue of getting media protection into electronics. The moment it becomes Standard, and the moment TV is marked copyrighted, then non-protected media will wither. We're the Geek Fringe, and the other obviously affected area will be the Artistic Fringe. Joe Sixpak won'e notice it, because the non-copy TV will stage in with HDTV. Since it's HDTV, it won't go onto a VHS VCR, and the new hardware that could "just won't happen".

          If this gets to the point where non-protected media withers, we're toast.

          OTOH, we've been on a long run of pro-money, pro-business, greed-is-good, ordinary people are merely consumers. I suspect the liberal/conservative pendulum is at or near its limit. Ironically, the Geek Rights issues we harp over may well be the final tap that starts pushing the other directionc combined with many of the post-9/11 actions.
  • I see a lot of posts which are very anti copy protection and I understand why - fair use rights being eroded, the deliberate crippling of useful technologies etc. However very few people seem to understand the other point of view. There's no proven revenue model for content that doesn't depend on keeping unauthorised copying to a minimum.

    However much you may think that the MPAA or content producers are the evil empire, they are at the end of the day just companies trying to make a profit. They know they can make a profit if their content if their copyright protection is in some way enforceable. The problem is technology has made copying easier and with digital media copies maintain perfect quality. There are only two ways forward - find a different revenue model that can survive large scale unauthorised copying, or try to prop up the existing one. Most of the effort seems to go on the later because no-one seriously believes that a revenue model exists that doesn't at least strongly discourage unauthorised copying.

    Personally I don't know where this will end but I can only see tough times ahead. Companies are not going to stop trying to protect their content and thus their revenue, and inidividuals are not going to stop trying to use the flexibility that the technology promises.
    • Re:Revenue Models (Score:5, Insightful)

      by StormyMonday ( 163372 ) on Thursday January 10, 2002 @10:37AM (#2816139) Homepage
      There's no proven revenue model for content that doesn't depend on keeping unauthorised copying to a minimum.

      Excuse me?

      • Broadcast television. Video tapes that you make yourself are easy to copy.
      • Every stereo system in the world can copy records/CDs onto tape. A computer here, BTW, looks just like a tape deck.
      • Ditto FM radio.

      These have all been making money for years.

      "But", you say, "The quality deteriorates with these copy methods."

      Franlky, consumers don't care squat about audio or video quality. This little fact is what killed Betamax and laser disks, and will soon kill HDTV.

      • "But", you say, "The quality deteriorates with these copy methods."

        Franlky, consumers don't care squat about audio or video quality.


        Well enough people, care enough to pay enough to make it viable.
  • Isn't it ironic that this story is posted directly after the one about punishing freeloaders [slashdot.org]?
  • Get ready for more and more of these schemes to protect copyrighted material...also be ready for a larger percentage of the market to participate in ways of circumventing it. Every time these guys raise the bar it makes the act of "getting away with it" that much more appealing to Joe-Sixpack. Hey, who doesn't want to be considered part of the tech savy croud. The dinosaurs of the record and music industry will do whatever it takes to preserve their outdated business models. Inovation outside of their control is a direct threat to the empires they have built. I'm sure there were quite a few record execs that were grabbing for their heart medication when (gasp!) they found out that people were so fed up with paying $17 for a CD with one or two good songs and another 8 tracks of crap that their "customers" were now able to take them out of the loop. If they want to survive and, yes, even become more successful, they should consider cutting prices and making more profit on volume of sales instead of higher profit margins and embracing newer, more efficient means of distribution. I mean, c'mon, cd burners are selling for well under $100. These companies could save a bloody fortune in manufacturing, packaging, logistics and transportation by using electronic distribution methods over the internet. They could sell indvidual tracks over the net, cut out at least 3 middle-men in the process, save consumers money and possibly make more money than ever. Short-sighted morons!
  • backward thinking (Score:2, Interesting)

    by f00zbll ( 526151 )
    I honestly don't think the media execs don't understand what is happening or that copy-protection is difficult to impossible. It's just they don't want to change. They are fundamentally afraid of change and don't know how to handle the drastic change in the production and distribution of content. More than ever, the power to produce art be it music, video, animation, painting or multimedia is at the hands of the consumer.

    Things move in cycles and the execs know it. Now that school dropped classes like music, art and other liberal arts courses, people are creating their own. There's no barrier preventing a gifted artist from distributing their work around the world without a media company making a cent. The modern metropolis created the need for distribution systems, but the internet has decreased the value of those institutions.

    The core function of a media company is under attack from all sides. Look at the 405 movie made by a few guys that got world wide attention. Median execs are afraid that will become the norm and not the exception.

  • The "potential video versions of services like Napster" are already here: Kazaa, Morpheus, Neo Modus, and countless others. Even so, the suits seem under the impression that eliminating any or all of these services will fix their content problems.
    1. Ordinary users now have an ever-increasing array of high-bandwidth transfer mediums at their disposal: ftp, IRC, ICQ, email, web hosting, CD-Rs, tape drives, removable hard drives, laptops... you think the new iMac's DVD burner is going to be used for home movies? :)

    2. Ordinary users still have freedom to choose what code their machines run, which means content is in enemy territory. It can be unlocked, transferred to a new format, edited, or even just played.
    Content providers need to address these underlying problems, not the latest Napster clones. This will mean locking down media, data, networks, protocols, OSes, apps, BIOSes, hardware, the whole lot. Pretty doubtful, methinks.
  • by Cereal Box ( 4286 ) on Thursday January 10, 2002 @11:40AM (#2816541)
    Okay, let me get this straight:

    Movie studios took a risk a few years ago by putting money and support behind a new format (DVD -- and don't come back by asserting that there was no way the format could fail so therefore it wasn't a risk). DVD brought consumers high quality, non-degradable copies of their favorite movies in a small, convenient, and AFFORDABLE package. Why is everyone so intent on spitting in their faces? Let's take a look at some of the common reasons:

    1. "If they would price DVDs reasonably, I wouldn't pirate them." $20 (or less) isn't a good enough for movies that are of excellent quality, will never degrade (theoretically), and usually come in very nice packaging? I've got news for you... just because it cost $1.00 or so to produce that DVD doesn't mean that companies are making $19.00 of profit when it's marked up to $20! These movies cost many millions of dollars to produce and market, and many fail to even break even. A lot of my favorite movies were complete box-office failures or are very obscure... I think it's very GENEROUS of movie companies to take a risk and produce thousands of copies of movies which they might lose money on just so a relatively small number of people can have high-quality copies of their favorite (obscure) movies!

    2. "Sure, lots of movies bomb, but that wouldn't happen if the studios weren't making crappy movies." I've got news for you... studios aren't nearly as stupid as you may think. They've been in the business long enough to know what moviegoers want, AND THEY MAKE THE MOVIES THAT AUDIENCES WANT TO SEE! Teens love stupid teen movies, so movie companies produce them. Most people enjoy crude humor, so movie companies produce crude comedies. It's just that simple. Movie companies are only willing to take a risk on cutting-edge movies if they have a feeling that audiences will go for it, which usually doesn't happen. Maybe our society should broaden its tastes and then Hollywood will respond.

    3. "Movie companies aren't willing to embrace the internet revolution and they're getting what they deserve." Okay, hotshot. You've just spent $50 million on a movie. Naturally you want to make that money back, right? How do you plan on doing that if you distribute your movie on the internet with no copy-protection whatsoever? Charge a "reasonable" price for a download of your movie (which can be viewed indefinitely)? What might be a reasonable price to you is a ludicrous price to someone else. You may think $5 to download your movie is reasonable, but there's a bunch of pirates and freeloaders who think your movie sucks far too much to be worth a whole $5. And, since you don't believe in copy-protection, it's even EASIER for said pirates to share your hard work with everyone on Morpheus. Good job. You're now bankrupt.

    I think the whole pro-piracy/anti-RIAA/anti-MPAA issue boils down to this:

    1. If given a choice, most people would take a movie at 90% of the quality for free over 100% quality for $20.

    2. People who support pirating movies/music believe that if the tools to reproduce and redistribute movies/music are there that it is their God-given right to use them.

    What you people have to realize is that movies and music ARE NOT PART OF YOUR INALIENABLE RIGHTS. Companies can charge WHATEVER THEY WANT for their products. Movies and music are LUXURIES, they are not necessities. Things would be different if the MPAA had a stranglehold on milk/bread/fruits/vegetables/etc. and started charging ridiculous prices for them -- BUT THAT ISN'T HOW IT IS. They have luxury (non-necessary) items that they spent billions of dollars on FOR YOUR ENJOYMENT -- all they ask of you is that you give them a modest amount of money to compensate their efforts. Grow up and stop trying to get a free ride.
    • Is this Scooby Doo? Do I now pull of your mask and reveal you to be Jack Valenti?

      1. Cry me a river. For some reason, pity doesn't exactly gush from my heart for the poor, poor movie studios. The cost of any movie not considered a flop is recouped in the theatrical release. Making the DVD is gravy.

      2. Umm, studios make mediocre, derivative crap because they are afraid to take risks. This is why they make sequels. They know that enough people will go see it to make back their investment, and then some. This is what happens when a supposedly ``artistic'' industry is run by a bunch of accountants.

      3. Like I said, theatrical release almost always makes the cost of the movie. They could *give away* digital copies of the film once it had made back the investment plus ten percent. What a wacky concept, eh?

      movies and music ARE NOT PART OF YOUR INALIENABLE RIGHTS
      No. But fair use is.

      Companies can charge WHATEVER THEY WANT for their products.
      Yeah, so?

      I think we have two different perspectives here. Sure, piracy is illegal. But any technique that would supposedly prevent piracy would also prevent fair use. I'm sure the studios will be crying all the way to the bank.

      I'm having a really hard time believing you're a) serious, and b) not Jack Valenti.

      -grendel drago
    • I am going to make the $10,000 toothbrush. Then, when nobody buys it, I'm going to complain that I can't make money, that imported commie toothbrushes are destroying my market.

      And then, I'm going to demand protection by the government to make sure that I *do* make money.

      Or, I could see the writing on the wall and make cheaper toothbrushes. If I make $10 toothbrushes or $1,000,000 movies, its harder to lose your shirt.

      Yeah, in the future, the $100,000,000 movie may not exist. So? Home Alone cost a couple of million dollars. There's no way India's film industry (bigger than hollywood) makes movies costing that much.

      Trust the free market. They'll make money; hell, like television and the VCR, this will probably lead to more profit than ever before. (despite their origional claims to the contrary) The demand for Entertainment is insatiable, and hollywood is DAMNED good at manufacturing it by the ton-lots.

      They will find a way to make money.
  • by Mr. Neutron ( 3115 ) on Thursday January 10, 2002 @11:46AM (#2816585) Homepage Journal
    The media companies are going to figure out how to wrap video content into a streaming form with "copy protection" built into the stream. In a closed source environment, in which the API layers that translate the stream into viewable video are hidden, it will work perfectly.

    But what about an open source environment? When the stream-to-video APIs are open source, it becomes trivial to stick a frame-grabber on top, instead of a media player. Instant, lossless recording of any internet video stream, whether it be "copy protected" or not.

    Access-controlled streaming is going to be the standard MO in the media industry, and that means two things: one, that open source OSes are going to be left out of the content-on-demand game, and two, if Linux takes over a commanding portion of the desktop, Big Media will be inhibited from doing any sort of access-protected media streaming.

    The best reason, in my mind, to use open platforms is that it keeps the entire Internet open and functional for everyone.
  • From the article:
    ***Looking to stave off a potential video versions of services like Napster, ***

    Not only is this bad grammar, isn't this called Limewire (insert app of choice or favorite videohound on IRC)?

    Or to really break it down, as so many have already tried to say in great length, if it's 0s and 1s, it's going to be transmitted over the Internet and all you can do is make it a little tougher to get started.
  • "The days when there was a select group of artists, created by the studios, up on top are over, because today anyone can create anything," said Chuck D, an independent music maker on the panel. "The studios put all their money into Britney Spears, and they tank if she doesn't have a good year. Meanwhile there's a whole field of Britney Spearses out there."

    The solution is simple: if we don't want the RIAA/MPAA's encrypted proprietary formats, make them obsolete. Put them out of business by offering something better: a new generation of independent media. Chuck is dead on when he says "today anyone can create anything." More and more musicians, even just hobby musicians, have everything they need to make exceptional quality recordings in their basements. If not, they probably have a friend that does. The same can be increasingly said for movie production. Prosumer DV cameras are getting cheaper and better. Off the shelf computer hardware can produce CG effects that surpass what Hollywood could muster 5 years ago. Free software for audio and video editing is slowly maturing. And regardless of the technology, TV shows like South Park have demonstrated that most people don't even care about visual quality if the desired content is there. (not that I particularly like SP..)

    So in conclusion, the best way to fight the media giants is to provide an alternative, much as Open Source has provided an alternative to MS and proprietary software.
  • I read an industry commentary a couple of years ago in Electronic Musician or something like that. There was one comment I thought was very perceptive. The author talked about the observation that most people will listen to a given 5 minute song they like MANY many more times than they would watch a favorite movie, television show, or even short or segment of a show.

    Now, granted, this observation was made by a music fan/musician to music fans/musician. And you have to take into account that for every time you can watch "The Mummy Returns" or "O Brother Where Art Thou" you can listen to "Short Skirt, Long Jacket" or "Man of Constant Sorrow" about 30 times. however, I've listened to William Walton's "Belshazzar's Feast" which is about 30 minutes probably hundreds of times. Brandenburg Concerto #4, ditto. And most people will listen to a complete album (like, say, U2's Joshua Tree) over and over. So I think the generalization holds. People's interest in music holds longer (whether or not there's less material). The author of the article held it was because there's a mental/emotional participatory nature to music that isn't present in TV or movies. I think the way he said it was "In music, there's an 'us'. In TV, there's only 'them'."

    Anyway, the point is, a Napster for video would work differently, and perhaps not as well. I think you'd have a smaller number of people constantly scouring the thing for files. Fewer people on as often reduces the value. Except for real film fans (you know, the people that actually BUY most of the movies they watch, rather than rent, or that work at blockbuster and/or majored in film at school), most people would have a small collection on their hard drive of a few favorites, and perhaps a season or two of their favorite show. So mostly, it'd be easy to find "E.T." and "The Simpsons". Films by Zhang Yimou might be available when the right people got on.

    Yeah, that problem existed with Napster. But it'd be magnified for video... because fewer people I know are as anxious to make video a constant and repeated presence in their lives. Music just trumps it as an art form.

    (Of course, it may just be that since I stopped watching the TV in the early 90's -- occasional exceptions for Animaniacs, Simpsons, the Tick, and the X-Files -- I haven't made friends with TV people, and am out of touch.)
  • Video is a lot bigger than audio. The majority of consumer broadband access is via cable, which usually has a 128 Kb/sec or 256 Kb/sec upload cap per user, and also has an upload cap per cable node. TCP gets very unhappy if the upstream gets saturated...downloads come to a crawl when ACKs can't get through. If a lot of people try to upload things, even with individual caps of 128 Kb/sec, it doesn't take many to hit the node's limit, and bring downloads to a stop.

    This means that in addition to the content providers wanting to stop a video napster, the cable internet companies will also want very much to squash it. The impression I got with audio naptster was that the bandwidth usage was low enough to not hurt cable performance, and so the cable companies didn't care that much, and so didn't want to get involved.

    Video peer-to-peer will have a much harder time catching on, I think...it won't take many cases of ISPs canceling accounts of people who do it to scare people away.

We are each entitled to our own opinion, but no one is entitled to his own facts. -- Patrick Moynihan

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