Doubleclick Exits The Ad-Tracking Business 209
Masem writes: "Cnet is reporting that Doubleclick closed down its ad tracking program as of Dec 31 2001, and is shifting from a media company to research and development for online ventures. Doubleclick claims they had upwards of 100million unique tracking profiles at the height of their run, but with the dot-com bust and lower ad revenue rates, ad tracking ran into the red. Even after the worrisome aquition of Abacus Online (which was rumored to allow Doubleclick to connect online and offline consumer profiles), the company could not turn a buck on ad revenues. Time to remove that 'doubleclick.com 127.0.0.1' from /etc/hosts now?""
Sniffle... (Score:3, Funny)
Okay, I'm over it now - when's the fire sale auction?
AWWWW! (Score:3, Funny)
How the heck am I supposed to learn about products and services that I should be interested in now?
Stefan
100million tracking profiles... (Score:5, Funny)
And it's rumored to represent over 10million people!
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Largest Cookie Supplier (Score:5, Funny)
What REALLY happened... (Score:5, Funny)
Re:Sniffle... (Score:5, Funny)
> Okay, I'm over it now - when's the fire sale auction?
Yeah. I wanna buy a server from Doubelick, just so I can open it up, remove one platter from one drive for a headstone, and bury the rest of the server six feet underground.
Then I'll grab my trusty Dremel and engrave the following:
"Posterity will ne'er survey,
A nobler grave than this;
Here lie the bones of a Doubleclick server,
Stop, traveler, and piss."
(With apologies to Lord Byron)
What kind of research? (Score:3, Funny)
Hey, maybe they'll discover a way to make money on web content.
OK,
- B
D-Click's new job (Score:1, Funny)
I mean, this makes as much sense as Microsoft getting to hardware...
finished their job. (Score:2, Funny)
a company that has finished business on the internet after doing what they planned? somethings not quite right...
Re:Make way!! (Score:2, Funny)
Heh-heh (Score:4, Funny)
Doubleclick can punch my monkey!!!
MOD: Parent is NOT FLAMEBAIT! (Score:2, Funny)
Research and Development... (Score:2, Funny)
Perhaps they can research some of the brain damages and annoyances of the x10 popunder ads [x10.com] and give out a cookie that gets rid of them [x10.com] for more than 30 days.
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Patrick Cable II
Exits the Ad-Tracking Business... (Score:1, Funny)