"Online Privacy Alliance" Claims Privacy Too Expensive

Non-Newtonian Fluid writes: "An industry group headed by the usual suspects (Microsoft, AOL, Sun, AT&T, etc), just released four industry-funded studies that claim privacy is just too darn expensive, so why bother? They seem to want to kill any privacy legislation before it can get off the ground. Interestingly enough (though not surprising), they also seem to be working with the Direct Marketing Association on this." Scott McNealy, working hard to make sure we get over it. I should probably also mention that since the new health privacy regulations have been delayed (possibly indefinitely), the USA is firmly committed to remaining the industrial nation with the least privacy protection.