The company's website further explains how the lunar burials will work: "You receive a kit containing a custom ash capsule to collect a cremated remains sample. After we receive the ash capsule back from you, we place your capsule in the Elysium memorial spacecraft. The latter is eventually integrated to the Astrobotic lander during the designated integration event. From here, the lander is integrated onto the launch vehicle. On launch day, the remains are carried to the moon where the lander will be deployed to its dedicated location, preserving our memorial spacecraft for eternity." Because Elysium can only send a small portion of cremated remains to the moon (less than a gram), participants aren't actually paying to have their loved ones literally buried on the moon. However, this has not deterred the company from launching the service, charging $11,950 per "burial".
This video interview is a little less than six minutes long, while the text transcript covers a 17 minute conversation between Mark Skarpness and Slashdot's Timothy Lord. The video can be considered a "meet Mark" thing, and watching it will surely give you the idea that yes, this guy knows his stuff, but for more info about the spread of the IoT and how the Open Hardware MinnowBoard fits into the panoply of developer tools for IoT work, you'll have to read the transcript.