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Google Attempts to Allay US Privacy Fears

Posted by Zonk on Thu Mar 27, 2008 09:04 AM
from the hard-to-do-when-you're-everywhere dept.
Ian Lamont writes "Google is in the midst of a full-court privacy effort in Washington that involves pushing consumer privacy legislation in U.S. Congress, reaching out to privacy advocates in an effort to allay concerns about its acquisition of DoubleClick, and working with the U.S. Federal Trade Commission to 'fine-tune online advertising principles' that the agency proposed last year. Google has been under fire in Washington in recent years — the FTC investigated the Google/DoubleClick deal and the EFF has issued warnings over Google services in the past. Is Google being sincere about these issues, or is this effort mostly paying lip service to its 'do no evil' policy and an attempt to head off future clashes with policy makers?"
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  • Google helps ... (Score:4, Interesting)

    by PC and Sony Fanboy (1248258) on Thursday March 27 2008, @09:08AM (#22881306) Journal
    A lot of the things google does aren't EVIL ... but aren't good. Think about the help they've given to china in the great firewall, and all the assistance they give to censoring. It shows that they're complying with the government ideas of good and evil, not the rights of the individual.

    In other words... google is going to 'do no evil' ... and evil (in the USA) would be fighting the govn't.
    • by skeletor935 (790212) on Thursday March 27 2008, @09:12AM (#22881364) Journal
      Google is just as evil as the rest of them. It's stupid everyone thinks they're some holy grail of awesomeness. They're in it to make money. They have your email, your search history, your calendar, your shopping, etc. all of the data which they read so they can provide you with related ads. All that data is stored somewhere, just waiting to be given up to whomever steals or subpoenas it.
      • I think Google is walking a fine line between legitimate business (neutral), and abuse of that information (evil) by themselves and third-parties. This could be out of a genuine belief in their motto (I do think corporations can have the common good in mind), or out of market forces, or a combination of both. The second Google starts abusing their place and starts giving information to other companies/government/big brother people will stop using many of their services, and it will spur people to look for
    • by moderatorrater (1095745) on Thursday March 27 2008, @09:38AM (#22881672)
      Okay, this is just a bit silly, don't you think? Google's censoring is only those sites which it's legally required to censor; Slashdot's done the same [slashdot.org] and they'll continue to do so. It's not the place of an international corporation to pick and choose which laws to follow.

      evil (in the USA) would be fighting the govn't.
      No, fighting the government is neither evil nor good without motivation; what motivation do they have to fight the government? They've fought it before, and I haven't heard of them caving since.

      China, France and Germany, on the other hand, have required Google to actively censor their sites. Google's expressed some regret over paying the price for China, but it's not clear cut either way. If you fight the Chinese government on Chinese soil, you lose unless you're very good at hiding yourself. Do you honestly think that Google's going to be able to avoid the Chinese agents that come to shut them down and arrest their employees? Do you think China would be better off if Google had never gone there in the first place?

      It shows that they're complying with the government ideas of good and evil, not the rights of the individual
      What have you done to extend more freedom and rights to the Chinese people recently?
      • by PC and Sony Fanboy (1248258) on Thursday March 27 2008, @09:41AM (#22881720) Journal
        I'm exporting capitalism and freedom to china. I shop at walmart, for 'made in china' items. This stimulates their economy and encourages capitalism (and freedom). ;)
      • by elrous0 (869638) * on Thursday March 27 2008, @10:00AM (#22881924)

        It's not the place of an international corporation to pick and choose which laws to follow.

        No, but it is their place to decide WHERE they do business. Saudi Arabia may have a law that says a woman must be imprisoned for having pre-marital sex and that companies have to cooperate in any prosecution of such a case (by providing her emails and phone records, etc.). But I'm damn sure never going to follow that law because I'm damn sure never going to do business in Saudi Arabia as long as they have those kind of evil bullshit laws.

        Google hides behind that lame "we're just following the law" excuse just because they don't want to give up the money they stand to make from the Chinese market. The only logical response to "we're just following the law" is "If their law requires you to do evil things if you're doing business in their country, then why are you doing business in their country in the first place?"

        • If their law requires you to do evil things if you're doing business in their country, then why are you doing business in their country in the first place?

          Who does it hurt for Google to not do business in China or Saudi Arabia? It hurts Google. It hurts the citizens, because they have fewer/no alternatives. It doesn't hurt China or Saudi Arabia, they'd probably prefer to have a homegrown solution which can more easily be bent to their will; Google would follow the letter of the law after they're compelled, a local company would follow the spirit of the law.

          Even if the local company is defiant, they'll start doing whatever the government wants after a ser

        • by JasterBobaMereel (1102861) on Thursday March 27 2008, @10:41AM (#22882454)
          Could you please name a country where I do not disagree with *any* laws, so I can start my business there ...

          And please don't say the USA or UK I already know I don't agree with some of their laws ...

          • "A and B are both not perfect, thus they are equally good"? You know, one could hold that open human rights violations are a weighty enough reason not to do business, whereas relatively minor flaws in a system aren't.
        • Re: (Score:3, Insightful)

          But I'm damn sure never going to follow that law because I'm damn sure never going to do business in Saudi Arabia as long as they have those kind of evil bullshit laws.
          Ever buy oil?
          • Exactly why we need to get OFF that shit (like we should have done in the 70's). The U.S. and Europe could be completely free of doing business in Saudi Arabia if we had gotten off our ass and developed the technology for energy independence years ago.
            • Or you could simply have taken over the region completely with the aid of Israel. Messy, but it does keep those Most Favored Nations at bay.
        • Google hides behind that lame "we're just following the law" excuse just because they don't want to give up the money they stand to make from the Chinese market.

          And Google, in this case, would different how from the throngs of patriotic, God-fearing Americans shopping the aisles of Walmart? Or Slashdotters boasting about the price they paid for a piece of electronics similarly made in China?

          Look, each and every one of us participates or plays some role in both good and evil every day. Your participation
          • If companies like Walmart had been held to a standard of human rights decency in the first place, we WOULDN'T be buying from them (or would have forced them to reform first). And, yes, people need to demand a better standard out of their companies--including Google and Walmart. Just because a bunch of companies have gotten away with it, and a lot of people don't call them on it, doesn't mean that we just throw our hands up and say "Fuck it, let company X just do whatever they want."
          • patriotic, God-fearing Americans shopping the aisles of Walmart?

            Those have never walked the earth since Sam Walton died, taking all the US goods with him. Now, they spend money antagonizing anyone who questions their presence. Should a product be defective, they'll pass you to someone more corrupt than Enron.

            Or Slashdotters boasting about the price they paid for piece of electronics similarly made in China?

            You misspelled junk.

            The difference with Google is their background having no shred of humility - merely Stanford snobbery. Try again when they have only one class of shares and someone forces their hand out of China.

        • Google had a choice. Get blocked in a millisecond or censor some items.
          What use would it be to get blocked?

          They arent doing evil, thats the Chinese government.
          No they arent supporting the government, they are supporting the people.
          I'd imagine that they are quite annoyed by the Chinese but there is nothing they can do about it.
          • They arent doing evil, thats the Chinese government.

            I bet a lot of gun-runners, drug-dealers, pimps, and others who indirectly profit off evil tell themselves the same thing every night. "Hey, I'm not doing evil, THEY'RE the ones doing it. So what if I make some money helping them? If I didn't do it, someone else would."

      • Re: (Score:2, Interesting)

        "Just a bit silly", perhaps, but it's in response to Google's own self-promotion.

        People don't say to GM or IBM or McDonald's, "I can't believe you're selling in China." Everyone expects GM to be about money, money, money.

        But if Google sells itself as a new economy, uber-green (being good for humanity, much less the planet) company, they'd better expect a lot of heat when their privacy behavior is gray, or when they help keep the internet from being the instrument for change that some hope it will be.

      • Re: (Score:3, Interesting)

        It's not the place of an international corporation to pick and choose which laws to follow.

        Is Google not a collection of people? Don't individuals have the responsiblity to help defend the rights of others? Don't individuals have the responsiblity to stand up to unjust laws? Our founders believed that an unjust law was not a law the moment it was passed, you can see that in what happens when a law is deemed unconsitutional.
      • No, fighting the government is neither evil nor good without motivation; what motivation do they have to fight the government? They've fought it before, and I haven't heard of them caving since.

        Well, since the government likes to hand out National Security Letters (aka No Such Letter) with relative abandon, none of us are likely to hear about it.

        My worry isn't with Google abusing its database, it's with the government co-opting the database for The War on Drugs/Terror/Prostitution/etc. If you can't imagine that such a thing would happen, I'd suggest that is very naive.

        Strict privacy laws protecting consumers would have prevented things like voluntary TelCo cooperation with the NSA. I can't imagin

    • Think about the help they've given to china in the great firewall,

      You have your facts confused. China had deals with MSN and Yahoo! that were outright and undeniably evil (Yahoo! having gotten some bad press over turning over records on dissidents who were then jailed).

      Google WAS UNAVAILABLE IN CHINA. In order to be available, they had to provide a site that was filtered. They did so. Having done so, they didn't improve or harm the state of the Great Firewall, nor could they have in any way. They had exactly two options: appear alongside their competition in China in a g

    • Criticizing Google over China is ridiculous and anyone who does it is extremely short-sighted.

      Which is better for the Chinese people: having Google provide a slightly censored set of search results for people in China, or having Google be blocked completely for the Chinese and them being forced to use a China-run search engine? There's no other option here. If Google doesn't censor results, the Chinese government would be more than happy to just block them completely. An extremely evil, but Chinese-run, com
  • by TripMaster Monkey (862126) on Thursday March 27 2008, @09:11AM (#22881354)
    Is Google being sincere about these issues, or is this effort mostly paying lip service to its 'do no evil' policy and an attempt to head off future clashes with policy makers?

    The latter. This is pure damage-control on Google's part...they can see their "do no evil" veneer is starting to wear a bit thin, and are busily applying a few more layers of polish to keep things looking pretty. If they were actually sincere, they might address some of the root problems, such as the glaring privacy issues inherent in Gmail and Google Desktop.
  • Their Power (Score:5, Interesting)

    by Paranatural (661514) on Thursday March 27 2008, @09:12AM (#22881358)
    They undoubtedly have the ability to, realistically, more thoroughly collect privacy-related data than almost any other non governmental agency.

    While I believe that they are really trying to stick to the 'Do No Evil' ideal, I do believe that the groundwork they are laying down now is rife with the ability to be exploited in the future when, perhaps, they are run by people less concerned with idealism and more concerned about profits.

    What they really need to dop is develop a variety of ways that they can, as much as they can, prevent themselves from abusing the power they have. Third party inspectors, not collecting some of the data in the first place, written and signed contracts concerning ethics and whatnot.

    Will they all eventually fail? Most likely. But they can do a lot to slow the spread of the inevitable corruption.

    At this point I think they are too idealistic to see it that way, though.
    • I know, it is almost geek heresy to suggest that (G) is becoming, or has become, part of the EVIL CORPORATIONS GROUP (tm), along with M$, IBM, APPLE, Sun, EXXON and the Republicrat party.
    • Re:Their Power (Score:5, Insightful)

      by swordgeek (112599) on Thursday March 27 2008, @09:37AM (#22881666) Journal
      "While I believe that they are really trying to stick to the 'Do No Evil' ideal..."

      And with that statement, Google proves that their massive PR campaign has worked.

      Google is evil and does do evil quite regularly. They are, in fact, at least as evil as any other typical publicly traded company.

      I'm not sure now if they ever actually cleaved to the "don't be evil" philosophy, or just started it as a PR campaign and went about their business, cheerfully ignoring it internally.

      Google is idealistic? Not even remotely--they're aggressive, mercenary, and willing to sell their grandmother's sexual secrets for a profit. In other words they're just another company. The only thing that makes them unique is their amazing ability to keep blinders on most of the otherwise internet-savy public.
      • Re: (Score:2, Insightful)

        I totally disagree, Google has shown remarkable restraint considering the tools they have available to them. If they were run by your standard corporate America sleazebags (eg your telcos or apple), they would be skewing the search results for their own ends, not disclosing what was sponsored or not, dropping competitors from their search etc. or they could be doing a facebook and selling off your private searches to their clients. They probably have a whole host of other options they could be exploiting cu
  • opt-in (Score:2, Interesting)

    I recently noticed that google logged my searching habits, and while I thought it was kind of cool to see the stats, I was weary of the thought of my habits cataloged. They may have a desire to utilize searches to target ads they think consumers may like, but it still comes down to making money for them. It's notable that they are pushing for consent from users to use data that is collected, but that has always been abused even with telephone and credit card companies handing out your data. I'd prefer an op
  • by rtobyr (846578) <toby@nospam.richards.net> on Thursday March 27 2008, @09:52AM (#22881852) Homepage
    I don't know for sure whether Google is paying lip service to privacy, but I do want to point this out: Google may have already bought double-click, but they've yet to solidify practices and procedures around this new asset. Has Microsoft ever worked with the Attorney General to work out anti-competitive issues *prior* to releasing a version of Windows? Did they approach the ISO or anybody else about what would be good to go into an open document standard prior to developing OOXML?
  • Nobody would put up with somebody following them around all the time taking notes on everywhere they go, what they look, and what they buy. In most places such actions are against the law. What makes Google, or any other company for that matter, so special that they can get away it?
  • by Hasai (131313) on Thursday March 27 2008, @10:12AM (#22882060)
    Why do people insist upon treating a corporation like it is anything other than a legal fiction?

    A corporation is a thing, not a person. It has no more consciousness than a hammer does, and therefore the concept of morality does not apply. A hammer is neither moral not immoral. It is amoral, and a corporation should be handled similarly.

    This unconscious anthropomorphizing and the atmosphere of anonymization it creates has tempted more than a few people to try to pull some pretty underhanded stunts, particularly in the last ten years, then turn around and point at the sign out on the front lawn and claim that it was the "corporation" that actually did the foul deed. Then the hue and cry goes out to punish the instrument instead of the instigators. As if the cubicle worker and the office janitor had the faintest idea.

    What rubbish.

    In a hit-and-run, it isn't the car that is prosecuted. Similarly, the question should not what "Google" is doing, but what the CEO, Dr. Eric Schmidt is doing. Or, at most, what the members of the Board of Directors are doing. People make the decisions; not the hammer.

    Now; how about we this try again, and this time plug the names of people in, instead of an anonymous, faceless corporation's?

    'Nuff said.
    .

    • by the_raptor (652941) on Thursday March 27 2008, @10:59AM (#22882704) Journal
      Isn't the whole point of a corporation to shield the controlling members from responsibility for the actions of the corporation? At the very least it is to shield them from the financial responsibilities of their poor decisions, so shielding them from other responsibilities is a logical extension.
    • The problem is that the CEO isn't necessarily the one making decisions. Lots of decisions get made by other C-level people and even more lower down. Sure, to some extent the CEO or president is supposedly "responsible", but that isn't actually how the law works.

      So then you have some operations-level people - the folks actually charged with implementing how things are done - making decisions. Who are they? Well, as far as the public is concerned, nobody. Utterly faceless, no reputation and no known iden
    • It probably has to do with the fact that if we need to sue, we'd have to sue Google, and not the CEO. The "legal fiction" relieves him of any responsibilty for some reason.
  • by Lhooqtoo (876551) on Thursday March 27 2008, @10:14AM (#22882096)
    Google's business plan is to collect information, and apply that information to generate revenue. Applied information is knowledge. Knowledge is power. Power corrupts. There are other agencies that collect information on this scale, think Homeland Security, and though they are 'heavily regulated,' there are still abuses. As much as we would prefer to believe that 'Do No Evil' actually means 'Do Good,' it doesn't. Maximizing shareholder value will necessarily mean leveraging accumulated information right up to the limit of the law.
  • The unofficial motto isn't "do no evil". It's "don't be evil" [google.com]. Semantics aside, I think there's a huge difference. And I know for a fact that Google pays more than mere lip service to that motto (not policy).

    If you're going to create a straw man, try to at least get the little facts straight before you put on the tinfoil...

    -B

    • >And I know for a fact that Google pays more than mere lip service to that motto (not policy).

      How do you know?

  • I believe Google can do a lot of damage if the data they've been collecting somehow got in the wrong hands. For the public Google is a black box: You really don't know how much of what you put in, stay in. Relevant quote: "The road to hell is paved with good intentions."
  • by BAM0027 (82813) <blo@27.org> on Thursday March 27 2008, @12:02PM (#22883382) Homepage
    I read a couple of the top mod'd comments and they reminded me of the results from Google's bid for wireless space. I googled "google wireless auction" and this ("Google wireless-auction loss called possible win [ZDNet] [zdnet.com]") came up as the top hit, which led to this choice quote that _really_ got me thinking:

    The auctions raised a record $19.12 billion for government coffers.
    Analyzing Google's actions along the "good or evil" lines seems too blunt and, personally, I love this privacy action by Google. Some of the past results of their actions have demonstrated much more finesse than I think people give them credit for.

    Speaking of finesse, I personally appreciate a more graceful and elegant solution to achieving goals. In fact, I'm curious to know if the _goals_ of Google are more subtle themselves than people tend to realize.

    In counterpoint, I offer the current U.S. Administration which: 1) demonstrates little finesse, and 2) far less productivity than the costs merit.
    • Weak, I know. The switch to decaf is killing me.

      On the finesse side, there *is* a lot about Google that is potentially subversive in a good way.
      But I can't help but notice this story about Google promising Washington they'll be good (so please don't regulate us) on the same page as one about Comcast suddenly promising to be good when threatened by net-neutrality regulation.
      • Interesting, yeah, that those stories are both headlines at the same time. Lots of differences to note between the two situations, though:

        - both companies are very different in character and past behavior
        - Google is being proactive in the matter rather than responding to threats from D.C.

        I'm still willing to bet that Google is working from more idealistic principles than most and, as such, I'm willing to give them the benefit of the doubt way more than I'd give to Comcast or most other compa
        • I don't disagree that Comcast deserves its reputation as a classic cigar-chomping, take-no-prisoners, screw-the-customer-to-an-inch-of-their-lives and barely-try-to-hide-it, dinosaur capitalist. But at least you *know* where they stand.

          Google is a bit like an Obama. Lots of falutin' rhetoric promising new horizons, but not on the scene long enough to be trusted to not "Be Evil" in the way that the bottom line ultimately demands. You want to hope, and hey that China thing, that DoubleClick thing, everybod
          • I covet your AeroPress.

            Google's and Obama's appeal to me is that they are willing to pursue the idealism when others are not. For me, that is an invaluable attribute for a leader. After years of cynicism, I've tempered my fears a bit to be hopeful again and I believe I can trust, not only in the possibilities that these two entities offer, but also in the consequences if they fail. As another player in these dramas, our societies have proven to have serious bite when people make mistakes.

            Again, citing the e
  • Protection racket (Score:3, Insightful)

    by moeinvt (851793) on Thursday March 27 2008, @12:17PM (#22883546)
    "Is Google being sincere about these issues, or is this effort mostly paying lip service to its 'do no evil' policy and an attempt to head off future clashes with policy makers?"

    They realize, just as Microsoft eventually did, that if you're a large profitable corporation that you better be sending your protection money to Washington D.C. Otherwise, armies of government lawyers and bureaucrats will be working to make life hell for you.
  • In one of the lectures that you can still find on Google video Sergey tells Stanford students that he is a believer that structure should be found within contexts by computers. Meaning that he believes that computers would do a better job finding what's related to what than one could possible hope to get people to indicate what's related to what via tags. He was actually saying that as a reason for his opposition to relying on tags. Well, applying the same belief to privacy (automation is better than rel
    • by Prysorra (1040518) on Thursday March 27 2008, @09:25AM (#22881516)
      It might make sense to push for privacy laws. Especially those that restrict the government.

      After all, Google doesn't want competition!
      • It only makes sense that Google wants to offer the best to advertisers (to make money) while at the same time they don't want to become big brother to do it. Those with the most personal info about online users have a distinct advantage when serving ads, and advertisers know this. If there is a limit to what info can be kept -- then Google can compete in other ways, not have to fight a war of escalating personal information intrusion.
    • how about obeying existing laws? i will believe privacy legislation means something to google when the Sherman Antitrust Act means something to google.
      Their PR people are touting "No Evil" as the company aggressively expands their monopoly. Don't pee down my back and tell me its raining!
    • by AmaDaden (794446) on Thursday March 27 2008, @09:31AM (#22881600)
      Google is one half of the internet advertising market and DoubleClick is the other half. It's basically an instant monopoly. There are very few other guys out there. I know MS is in the market and I guess Yahoo is too but I can't think of anyone else. Add in that Google owns most peoples data (email, search, and who knows what else) and you have something that could be very very dangerous. Personally I'm not that worried but I'm keeping my eye on them
    • If your going to make the accusation that "Google is giving everything to the government" please supply proof. I haven't seen any documented evidence or allegations of this presented by reputable sources (or even disreputable), and thus I'd say the burden of proof lies on you.

      Also I don't see how your political rhetoric (which may or may not be true)is actually connected to the story, or to Google (outside of an unsupported allegation). I'm getting sick of people inserting their politics into every medium