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Barbie Demands A Domain
Posted by
jamie
on Sun Jun 04, 2000 03:58 PM
from the yet-another-trademark-dispute dept.
from the yet-another-trademark-dispute dept.
localman writes: "In an ongoing legacy of tormenting Web site owners, Mattel Inc. is threatening legal action against my wife and I for planning to make a non-business all-girl
video game
clan site entitled
thebarbies.com.
Apparently they have
a long history of censoring people.
I've put up a page about the dispute, but what else can an individual do against a corporation?"
Write a
story?
Seriously -- this is a standard trademark domain dispute, it's happened many times and will continue to happen -- maybe someone should write an FAQ for legitimate domain holders who get The Letter.
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Not quite as funny (Score:2)
Oh wait, you never saw that on the front page, did you?
The Letter (Score:2)
Pathetic attempt at a rhyme aside, I'd like to point out two things - first, different registar's have different policies. The .god domain, for example, says "first come, first serve".. and that is the registration policy. The second point is that "Barbie" and "The Barbies" are two distinct and seperate trademarks under US trademark law. This is why there can be "Engree Systems" and "Engreen Systems" and they can't sue each other. If you want to make maximum brownie points with the judge.. classify your trademark under another category that doesn't conflict with the existing Barbie trademark. I can register "Barbie Electronics" and they can't do a damn thing because it is a seperate category. Just my $0.02.
Ever hear of "Trademark Dilution"? (Score:2)
They have to sue. Get over it. It's for the good of us all.
Bad choice of domain name on your part (Score:5)
However, nowadays, with trademarks entering the domain frey, a bit of research should have been done to find out what problems might have come from using that domain name. Your research would probably have pointed to the various mattle legal battles that you spotted already, and you may have wanted to change the name or done something different.
Secondly, and more of my nit, why are you polluting the TLD .com with a non-commerical entity? An .org name would be better here, and would probably have taken mattle's site off from you.
While I'm not sure that your joke content caused teh problem, you should also have a bit more on your page as it stands now as to avoid issues with cybersquatting. Explain that this will be a clan page for "Tribes", and also state that in no way the page is connected with the Barbie trademark or MAttle. That might have also calmed the lawyers and made your case stronger when ICANN reviews it.
My 2 Cents (Score:2)
This angers me greatly (Score:4)
eToys vs. eToys
Digital Diva vs. Digital Divas
Mattel vs. The Barbies
However, the following domain dispute wasn't (even though to my knowledge, it was submitted many times to the Slashdot submission queue):
Chunky Monkey [chunkymonkey.com] vs. ChunkyMunky [chunkymunky.com]
ChunkyMunky gave up because a legal defense would have been way too expensive. But I have to wonder if a Slashdot editor had taken the 10 minutes it takes to post that story, the outcome might have been different.
Re:Ever hear of "Trademark Dilution"? (Score:5)
Shades of Veronica (Score:2)
The original /. story is here [slashdot.org]. The story generated over 1,300 letters to Archie Comics, causing them to back down. It'll take more than that to take Mattel on, I'm sure.
Strangly enough, www.veronica.org [veronica.org] doesn't seem to be up anymore. Hmmm...black helicopters...
The guy just wants to start a fight with mattel (Score:2)
Re:Aqua (the band) and Mattel (Score:2)
Three suggestions.. (Score:2)
----------
1) Send emails to Wired.Com, NY Times, Rolling Stone, Washington Post, and a bunch of other news agencies. Tell them what's going on, try not to use too many cuss words.
2) Contact non-profits that protect personal freedom issues. See if they'd be willing to help yet with advice if nothing else.
3) If it does turn into a trademark issue, there's some laws concerning fair use [cornell.edu]. Basically if you're using copyrighted materials in criticism, review, or parody, it's legal. So, start criticising. Although, you probably qualify as parady.
- Good luck.
Make a Bonfire of Your Reputations (Score:2)
I provide a link to the page from my homepage [goingware.com] named "words I live by".
Access Logs... (Score:3)
To give you an idea of how ridiculous their claim of "trademark dilusion" is, I have included our entire access log from April 16 2000 to May 31 2000. That's right, 4 unique visitors in 46 days, and that includes friends, family, and lawyers. Even if Mattel "wins", they will be getting a truly useless domain for which I can only imagine they are paying thousands of dollars in lawyer fees.
I wonder what the logs are like now
Throw another shrimp on the Barbie (Score:2)
Ummm... you referenced a BBQ site in your correspondance with Mattel. Not that I'm a lawyer, but by placing a picture of a bunch of girls around a barbie (Austrialian for Barbeque grill, afaik), I imagine it would make your position appear much stronger.
It would also fit in with the "Party Tribe for Girls" theme.
And people, remember... there are some corporations [foxmovies.com] that recognize that fan sites and parody sites [timewarp.org] keep your fan base alive *way* past when you'd expect them to die. Not all corporations are evil.
--
Evan
Geez, be creative for once (Score:2)
Its one thing to have a legitimate trademark issue, its another to demand that so-and-so evil corporation is taking your rights, especially in a country where the trademark holder is obligated to defend every violation thats brought to its attention.
Considering these facts, the best thing you could do is use a new non-sense word or simply words that aren't used by a big company who has had a history of defending their trademark.
You're only setting yourself up for a fall and even if mattel didn't care, once its brought to their attention they have to do something about it. Blaming Mattel for the law isn't going to get you anywhere, well except slashdot.
Re:Bad choice of domain name on your part (Score:2)
Thanks for the advice - I will add some more informative content to thebarbies.com.
According to the lawyer's letter, it is the joke page that triggered their interest. Apparently they don't have any claim unless we are seeking to profit from the domain, which we are not; under 15 U.S.C. Section 1125, where cases of dilution must establish "Blurring" and "Tarnishment".
(4) "The following shall not be actionable under this section:
(b) Noncommercial use of a mark.
You are correct that perhaps we should have gone with .org instead, however Mattel is not a service provider yet they own barbie.net.
I really believe that one should be able to name a hobby site whatever one likes, as long as there is no potential for customer confusion. The law seems to back this up. However, Mattel may win simply because I probably can't afford a lawyer - this is what upsets me.
Re:This angers me greatly (Score:3)
I ran this Barbie story partly because Sunday is a slow news day and partly because I'm hoping someone really will have started an FAQ on domain-name disputes, or will be motivated to start one. The net could use one.
For each of the disputes you name, there are many others we haven't run a story on. They're too numerous to list, which is part of the problem: the degree to which corporate trademark infringes on personal expression is being decided at this very moment by dozens of separate cases, and we nonlawyers are too disorganized to make a difference.
Jamie McCarthy
Re:Ever hear of "Trademark Dilution"? (Score:3)
Furthermore, trademarks (as I understand it IANAL) only apply in cases where I am causing customer confusion by either offering a similar product, or using their trademarked name as a common noun. We are doing neither of these things.
*sigh* (Score:2)
second point is that "Barbie" and "The Barbies" are two distinct and seperate trademarks under US trademark law.
Sig11, you ever wonder why you bug people so much? It's when you make statement like this that is so ignorant and stupid. Let me sum it up for you: YOU ARE NOT A LAWYER. YOU DON'T KNOW WHAT YOU'RE TALKING ABOUT. But you state this as if it's a fact and it's complete bullshit. If you stated things in a little less overly positive manner, you would probably not get flamed as much.
But on to your point: it's crap. I guarantee you that if I launched a company called "The International Business Machines", IBM would sue my ass and win before I knew what hit me.
The key concept here is "marketplace confusion". If there is confusion created (as my l33t company name would obviously create), then there is a case.
Not the same thing (was Re: Aqua) (Score:2)
I'm allowed writing anything I like about Ford without stepping on theit trademark rights. But if I start painting Ford logos on Ladas and reselling them, I might get in trouble! This is a similar situation -- Mattel is just protecting Barbie's good name.
Mattel Censorware gets a new addition? (Score:3)
Re:Bad choice of domain name on your part (Score:2)
The problem is that most people think everything on the web starts with www and ends with .com. If you want them to see your site, that's where it has to be.
Here's the solution. (Score:3)
-------
CAIMLAS
Re:Not the same thing (was Re: Aqua) (Score:2)
Unforunately you forgot one point. This tribes clan isn't selling anything...
-- iCEBaLM
Re:*sigh* (Score:2)
-----
If my facts are wrong then tell me. I don't mind.
Re:hmmmm... (Score:2)
Re:This angers me greatly (Score:2)
Perhaps Slashdot needs a story-submission FAQ?
Re:Ever think of coming up with a name? (Score:2)
The name Barbie has been around longer than the doll. The doll was named after a girl.
Mattel is know for bring abusive lawsuits.
Re:Not the same thing (was Re: Aqua) (Score:2)
Except the domain name, for $350,000. He claims that was a joke, but it looks like that's what caught Mattel's attention in the first place.
You're right, though. If the site is non-commercial then Mattel's case is weaker.
What bull! (Score:3)
Ever hear of principals?
You lose rights inches at a time. If you don't fight for your rights you lose them?
In my case [sorehands.com] when a judge asked Mattel what was libelous, Mattel asked to dismiss their countersuit.
Trademark dilution law is COMPLEX (Score:5)
Mattel being abusive? (Score:4)
Watch out, if you say anything negative about Mattel, they may sue you too.
Re:Bad choice of domain name on your part (Score:2)
I'm not saying that you choose a bad name for the clan;
fact is, they chose the name "barbie" because they are trying to associate themselves with the good will created by the Barbie doll company. How would Slashdotters like it if someone set up a "linux" site devoted to Microsoft Windows? Should anyone be allowed to "redefine" what trademarks mean, may the richest man win? If you answer this question "yes," great, go tell your congressman. Because trademark law says you can't.
outside of web space, it's very hard to connect names and the like to trademarks (and I'd love to see anyone try to inforce that).
This sentence is something less than understandable it is so inarticulate. However, trademark enforcement outside of web space goes back a long time. If anything, trademark enforcement on the web is less than in meatspace because there are some unique issues: TLDs do not map to trademark international classes, and the registry/"phone number" nature of DNS is not exactly like meatspace naming.
Secondly, and more of my nit, why are you polluting the TLD .com with a non-commerical entity? An .org name would be better here, and would probably have taken mattle's site off from you.
it would have made no difference to Mattel. And if it's your personal nit, why are you even posting to a profit-making .org?
you should also have a bit more on your page as it stands now as to avoid issues with cybersquatting. Explain that this will be a clan page for "Tribes", and also state that in no way the page is connected with the Barbie trademark or MAttle. That might have also calmed the lawyers and made your case stronger when ICANN reviews it.
That will barely make the defense stronger. You can't sell soda named Coca Cola and write on the can, "this is not real Coca Cola".
----
Explain this one... (Score:5)
The DigitalDivas should be able to stop Microsoft from using the term Digital Diva, even though their usage is very different, it's a fairly generic term, and virtually nobody thought that 'Digital Diva' was a reference to the prior group.
But Mattel is evil for objecting to the use of "TheBarbies" to refer to an online group for young girls, even though the reference to the doll is obvious to everybody.
C'mon, get real. It's simple theft of trademark. This guy's using the popularity of the Barbie doll to push his own
Had TheBarbies.com been a site about barbecuing, then he'd have a point, but this is simple trademark theft. The nature of the original trademark has a direct connection to the new business.
If I bought www.quake.com to create a site about earthquakes, that's my right. But if I put up a gaming site, id software has every right to object to the theft of their trademarked name. And that's the way it should be.
How about being constructive? (Score:2)
Robert Eckart
Matthew Bousquette
Pleasant T. Rowland
Kevin Farr
Neil Friedman
Mattel Inc.
333 Continental Blvd.
El Segundo CA
90245
snatching defeat from the jaws of victory (Score:2)
The ChunkyMunky boyz are a bunch of jerks, looks like to me. It says the woman who owns the "Chunky Monkey" trademark agreed to not stand in their way! She had no objection to them using their domain for non-profit purposes along the lines of what they were currently doing. But they refused to go along with it and posted their bitter bile instead. I don't get it.
----
Re:*sigh* (Score:2)
Re:Ever hear of "Trademark Dilution"? (Score:5)
Who moderated this drivel up? A few facts for your edification:
1) Trademarks are valid only within certain well-defined areas - in other words, to conflict, the use of a trademark has to refer to something in the same or similar line of business.
2) The guy in this case is using it non-commercially. That exempts him from any claims upon his use of that trademark. In other words, if I'm not making any money out of it, I can call my webpage "Microsoft" or "IBM" or "Apple" and nobody can touch me.
3) Who says that the Barbie dolls on the market at the moment weren't made in Mexico? (Actually, they probably weren't - they're almost certainly made in China.)
Re:Bad choice of domain name on your part (Score:2)
Please, feel free to explain. Because I've looked over this story ten times and I have no idea whatsoever as to how these people are trying to "associate themselves with the good will created by the Barbie doll company."
How would Slashdotters like it if someone set up a "linux" site devoted to Microsoft Windows?
I'd imagine most of us would be pretty pissed off. But does this give us the right to censor them? Hardly. Free speech can be a pain sometimes, but it's the only fair way.
Should anyone be allowed to "redefine" what trademarks mean, may the richest man win?
Certainly not. But corporations try to do this all the time; witness the E-Toys vs. etoy fight.
You can't sell soda named Coca Cola and write on the can, "this is not real Coca Cola".
No. You could, however, make a drink called "NotCoke" or something along those lines.
Incidentally, look at the end of any television show made by Worldvision. I'm not sure if they make anything anymore, but there's still quite a bit of their stuff in syndication. Anyway, they do a little thing on the end of all their shows. Take a look at the text on the bottom of the screen. It starts something like "Worldvision is not affiliated with World Vision International..." Just something to think about, since this is obviously legal. Otherwise they wouldn't be doing it; either they simply would never have tried or they'd have been sued and stopped by the other World Vision (or, conversely, they'd have sued the other World Vision and forced them to change names).
And before you say "but Worldvision and World Vision are clearly different..." note that Mattel has never made any product whatsoever that they called "The Barbies."
Re:Bad choice of domain name on your part (Score:2)
it would have made no difference to Mattel. And if it's your personal nit, why are you even posting to a profit-making .org?
Well, /. started out as a non-profit .org and therefore were right in using the domain name slashdot.org. Now that they are making money they are also using a .com; slashdot.com. Which you can use to get to this site.
forgey
A little refresher on trademark law (Score:3)
It actually legal for you to start a company whose name included the word "barbie" as long as:
- the goods and services involved are not similar
- there is no evidence of actual confusion by consumers
- the intent in adopting its mark is not detrimental to the company
There are other issues too, but those three are enough to make it clear that Mattel owning a trademark does _NOT_ remove a pre-existing word from the language.Furthermore, in this case: dilution does not apply to non-commercial use. The law seems to support that you have the right to use the word "barbie" (or other trademarked words) for your own non-commercial reasons.
Hopefully this goes before a court of law - instead of the corporation getting what they want because most people won't or can't make it there.
Resource for domain defenders (Score:5)
Dunno about a FAQ, but there's a mailing list/lobbying group at Ajax.org [ajax.org]. Good luck.
Re:Bad choice of domain name on your part (Score:2)
Exactly where does using slashdot.org make proper use of TLDs suddenly so wrong?
Using
Its also fitting to mention the grammer of the original poster when your post is little more than a collection of rhetorical questions and run on sentances. If you think the OP was inarticulate you should re-read your own posts.
How about commenting on the issue instead of the poster and the moderators for a change.
Re:This angers me greatly (Score:2)
--
Individuals can do plenty (Score:2)
Ever heard of McLibel [mcspotlight.org]? McDonald's tried to silence several protestors using British libel law, which as many of you know is weighted almost entirely in the plaintiff's favor. Most of them knuckled under, but two of them went to court. The case took years, but McDonald's eventually won a judgment.
But, many of the points that the protestors had been making -- in pamphlets seen by a few hundred people -- had now been proven in a court case watched by millions. McDonald's lost big in the court of public opinion -- so big that, when the defendants refused to pay the judgment, McDonald's did not pursue the matter.
Corporations don't threaten or sue because they have a solid case -- they do it because they know most people will be scared off without a fight. They've read their Sun Tzu -- Supreme excellence consists in breaking the enemy's resistance without fighting.
Re:Bad choice of domain name on your part (Score:2)
The official Internic policy is that ANYONE can register
In fact, Slashdot is clearly a money-making venture for VA/Andover. Should they change to Slashdot.com?
Re:Bad choice of domain name on your part (Score:2)
I received in an eZine about web promotion, and article about "is your domain safe?" - and they mentioned that... well... you can't do much about the "http://www" bit, and you can't do anything about the ".com" bit... but what's in between... AAARRGGGHHH!!!
Interestingly, this seems to be a problem only in the US. Everywhere else in the world, people are aware of other TLDs than .com. In Canada, for example, people are used to .ca domains, so they don't see ".com" as the only TLD, and therefore grasp the concept of ".org", ".net" and so forth.
If it hadn't been for the international audience (myself included) of Slasdot, I'd suggest that slashdot moved to a ".us" domain, so that people who don't grasp the concept don't get to the site. Imagine... http://slashdot.holland.mi.us/ :^)
Re:Bad choice of domain name on your part (Score:3)
As for the TLD issue; /. *was* an .org to start, but as they moved on, they've become more of a .com (though they sell no product; there needs to be another TLD for this type of service). As /. was established, I would not ask them to change their name. But someone registering a domain in this day and age should try avoid polluting the namespace mess further.
IIRC, trademark law defines 17 or so different types of businesses; within a given judisidiction, you can have one business of each type using the same name, since it's hard to compare "Mike's Hardware" with "Mike's Flowers" and "Mike's Food Store". The internet makes this part harder as the judistiction is the entire nation; so far, I've not seen any strong cases dealing with such issues and if anything, we're mostly talking small businesses and first come, first served in their domain names. I had a friend with a domain name, which for purposes of anomyosity, I'll call "XYZ Multimedia" - which was exactly how you read; he was into video editing, audio editing, and web page design. Another company, "XYZ Networks" came along and asked him to *NOT* give up the name, but to instead at least place a link predominately on the main page to indicate that his page was not associated with XYZ Networks. Those two companies are in different businesses, so the two businesses could theorhetically interact without trademakr confliction. However, this was about 4 years ago; in today's world of trademark names, I would how the second company would have acted.
We need a major legal ruling on trademarks; not out of ICANN's, but from something like the Supreme Court. Trademarks are important, but they should not be as predominate on the net, and loosen the control that copyright owners have. As it stands, the cybersquatting law has yet to be used unfairly but the wording is vague enough that something will be coming soon that will challenge it, at least terms like "in good faith" and such.
It's all how you look at it. (Score:3)
Or something like that. If we ceased to exist, so would Slashdot. (Andover even? Who knows.) My point was, anyway, that the /. community could possibly do something about it.
-------
CAIMLAS
Abuse of the "Trademark Dilution" argument (Score:3)
Matels clame to the name should be restricted to Matels action figure type doll.
This dilution would effect Matels ability to create a Barbie first person shoter... Something that isn't likely to happen any time soon.
If Matels doll was named "Lora" then the group might be included to call themselfs "The Loras" or they may stuble accrost the name at random.
Or if Matel had named the doll "Sue" there are a number of soungs they could be suing. "A guy named sue" is one song that comes to mind.
The dilution exists becouse the name predates Matels product as the name of a person. Not in incredably commen name however that may be a matter of parents not wanting there children to be confused with a plastic toy.
Again... Matel should own the names rights compared to the product they allready make.
Also Trademark dose not give them ownership of the name like copyrights and patents.
The trademark only grants controll.
I can not use the name "Barbie" to produce my own action figures (in the United States, Mexico or the Moon.. it makes no diffrence.. I can not call it Barbie anyplace that recognises the trademark).
But "TheBarbies" are refering to the doll.. This is allowed... or they are refering to the fact that it's a girls name... also allowed due to pre-existing delusion.
Trade Mark dose not grant the right to control the context the name is used. Only what the name refers to. That is allready weak due to the fact that it is a girls name....
It is true they must fight dilution as they can not turn back the clock and undo the damage once it is done.
However... the damage was done... and turnning back the clock is exactly what they are trying to do.
The use of the name in this way dose not violate the trademark. It may strigthen it..... But the trademark holder would rather build up to a day when they can sue parents for naming there kids Barbie...